Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Top 10 Funny/Edgy Auto Ads
- Maybe the reason people stopped buying cars in the U.S. is because car advertising in in U.S. so boring. Here are some funny ads from overseas. by Geoffrey James
- Blog posts 2008-12-06
- World's Top 10 Funny Auto Ads
- Two Fridays ago, I posted the "World's Top 10 Sexy/Funny Beer Ads."Â Since many of you apparently enjoyed that, I thought I'd re-post some similar ads from the wild and woolly world of car advertising. In most of the world, automobile ads are some of the edgiest...
- Blog posts 2009-05-08
Additional Resources
- CAR AD'S BARE-FACED CHEEK
- HONDA are in hot water over a "skinnydipping" car ad called Five Go Mad In Newquay - which was actually filmed in Torbay, Devon, and shows a well-known landmark. "We don't see why we should be used to promote Newquay," said a Torbay spokesman. But Honda were unrepentant. "One bit...
- Research articles 2000-06-18
- Top 10 Offensive TV Car Ads
- This post contains ten of the most offensive car commercials that were clean enough to post on BNET. Let me explain why I've posted them. Last week, in the post “What Killed GM? Brand Marketing", I lambasted GM's focus on creating new brands...
- Blog posts 2009-04-04
- Audi Super Bowl ad oozes drama
- NEW YORK -- Audi is betting it can rev up its image with a parody of rivals in a Super Bowl commercial backed by a Hollywood-size production budget. The Volkswagen-owned carmaker is looking to crown itself as the new luxury auto brand. Audi's first Big Game...
- Research articles 2008-01-18
- ITC sees funny side to car ad
- It seems Toyota's competitors weren't the only ones not laughing at the car-maker's 9m marketing blitz for its new Corolla.One of the six television spots for the campaign raised the hackles of the humourless.The ad zooms in on hometime at a girls' primary school. The camera follows one little girl...
- Research articles 2002-01-24
- ASSE Pleased Car Ad Pulled
- TRANSPORTATION SAFETYMotor vehicle accidents are the leading cause of accidental death in the U.S. In 2004, 42,800 people died on the road and hundreds of thousands more were injured. Speeding is the most-prevalent factor that contributes to traffic crashes, according to a recent Dept. of Transportation technical report. For these...
- Research articles 2005-09-01
- The 10 Weirdest Ad Stories of the Month
- Happy Thanksgiving! BNET Advertising will be retiring for the long weekend, so it's time to bring you the 10 weirdest ad stories of November. Enjoy. Cameraman in Agency Sex Tape Scandal Fired; Performers Not Two agency execs have sex in their office and are secretly videotaped...
- Blog posts 2008-11-26
- Exxon Dips Toe in Electric Car Market
- ExxonMobil generally doesn't evoke the kind of "green" images typically associated with the electric car industry. It is afterall, the world's largest publicly traded oil company, and a conservative one at that. The energy giant tends to stick with what it's good at: making money finding, producing and selling fossil...
- Blog posts 2009-06-23
- Interpretation of dreams: as Honda reaps rewards for a memorable and sophisticated ad campaign, Morag Cuddeford Jones asks if the car brand lives up to the hype of its current marketing success
- The dry cleaning bill at Honda must be enormous. Barely have bow ties been loosened before the car brand's marketing team and its agencies are off to another awards junket. Wieden and Kennedy's Cog ad for the Honda Accord is widely acknowledged as b The...
- Research articles 2004-07-01
- Lexus Captivate Network Extends Ad Campaign Reach Beyond Traditional Media Boundaries
- Lexus has established itself as a major force in the luxury car market, with particular success at the high end of this segment. However, Lexus did not have a presence in the small-mid size luxury sports car segment to compete with BMW's popular 300 series. Lexus launched an ad campaign...
- Case studies 2003-01-01
- Shakeout foreseen for car-buying sites;Independents regroup as manufacturers hit the gas in overcrowded category.
- Are these the best or worst of times for online car-buying services? In many cases, revenue is rising for car sites, but few are posting a profit. Several are re-evaluating business models and ad strategies. Some are looking for dance partners with c Are these the...
- Research articles 2000-05-22
- NASCAR Ad-sales pace brisk at Turner/NBC. (This Just In).(Turner Broadcasting Sales Inc. and National Broadcasting Co.)(Brief Article)(Bibliography)
- NEW YORK - Ad sales for the National Association for Stock Car Racing may have been sluggish in 2001, but they seemed to be off to a speedy start this year. Turner Broadcasting Sales Inc. officials said last week that Turner ...
- Research articles 2002-02-04
- Mattel is looking for moms.(New ad campaign for Matchbox line)(Brief Article)
- Mattel has launched the first-ever "mom-directed" advertising campaign for its Matchbox line. The ad focus will not be on a particular car, but will show how ... Mattel has launched the first-ever "mom-directed" advertising campaign for its Matchbox line. The ad focus will not...
- Research articles 2000-02-01
- Saab takes new turn.(Saab Cars USA's new TV ad campaign)(Brief Article)
- Saab Cars USA is driving in a new ad direction as the Swedish car importer embarks on the most ambitious product expansion in its history. Saab Cars USA is driving in a new ad direction as the Swedish car importer embarks on the most ambitious...
- Research articles 2001-12-31
- Cut to the chase.(Intel Corp.'s ad was created by McCann-Erickson Inc.)(Dell Inc.'s advertisement)(Brief article)
- Company: Dell, Round Rock, Texas Agency: N/A Market: IT management Quick chase: We're all for an engaging online gimmick to get visitors to play along. In this case, Dell invites visitors to drag a sleek-looking car across the banner ad, which then s Company: Dell, Round...
- Research articles 2007-05-07
- Auto advertisers gassed up: With dealers leading the way, the auto industry may exceed last year's $12.2 billion in ad spending. (Cover Story: Auto Advertising).(Brief Article)(Statistical Data Included)
- Nearly everybody cut ad budgets in 2001. Nearly everybody. Trying to jump-start lagging sales, particularly after Sept. 11, car dealers bucked the trend and wound up increasing their ad spending by 4% in 2001, much to the relief of TV stations where, typically, car dealers are...
- Research articles 2002-03-25
- Broadband Content Bits: YouTube Goes Classical; 5Min's Video Ad Net; Coldplay On Yahoo
- —YouTube gets classical : When you think of YouTube, you may not think of classical music, but Google (NSDQ: GOOG) and a number of international orchestras are trying to change that with the YouTube Symphony Orchestra project. In the two-part project, amateur musicians from around the world can compete...
- External links 2008-12-02
- Nissan's Israeli Ad Agency and Shai Agassi Take T. Boone Pickens' Side of the Oil Issue
- Benchmark VC Michael Eisenberg submits: Tom Friedman recently opined that the world needs more Shai Agassis and T. Boones to get us off Arab Oil, the crack cocaine of the Western World. Meanwhile, the price of oil has come in a bit and my favorite ETF (DUG - oil...
- External links 2008-08-07
- Car ads should hold steady: but some automakers are increasing marketing to woo wary consumers. (TV Buyer).
- The automobile industry maybe slumping, but that doesn't mean car companies and dealers are pulling back on advertising. Arid industry executives believe sales would have to drop dramatically before ad spending would be reduced significantly. The automobile industry...
- Research articles 2003-04-14
- << Previous
- page 1 of 1
- Next >>
