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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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The Atlanta Journal-Constitution Test Drive Column.
- 2002-12-13
By Russ DeVault, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News Dec. 13--Automotive change and evolution are as inevitable as vehicular congestion around malls this time of year. But one constant through the years has been the handsomeness of Jaguar ...
The Atlanta Journal-Constitution Test Drive Column.
- 2002-12-06
By Russ DeVault, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News Dec. 6--Mainstream-minded Honda, frequently referred to as a something-for-everyone manufacturer, has added two models to its popular Civic's lineup for 2003, and they could hardly be more different. The...
Westward no!
- 2000-03-01
Great Britain's South West is a study in contrasts, from the holiday atmosphere of the English Riviera to Dartmoor's harsh, rugged landscape, making it a fascinating area to explore. A LIFETIME of books, movies, and television shows had definitely led us astray. The Cornish coast of England was not...
The Atlanta Journal and Constitution Test Drive Column.
- 1998-12-06
Knight Ridder/Tribune Business News Dec. 7 -- 1999 1/2 IS A GOOD YEAR FOR SAAB: Not content with turning its 5-year-old 900 models into the frisky 9-3 coupe and sedan for 1999, Saab -- whose North American headquarters is in Norcross, Ga. --...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
Glass Door
Advertising Industry Companies
| Company | Employer Rating |
| Interpublic Group |  |
| Omnicom |  |
| ChoicePoint | |
IndustryTop Rated
- BNET's 10 Worst Ads of 2009 6 votes
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions 3 votes
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