Resources

1 Resources for

carl f. mela

If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales; Articles 2007-12-11

Study Finds New Nutrition Labels Inadvertently Hurt Competition in Food Industry, Enabling Big Players to Further Drive Out Small Firms.: Byline: Duke University DURHAM, N.C., June 1 AScribe Newswire -- Although aimed at leveling the playing field for consumers, standardized nutrition labels may actually dampen market competition by helping large food manufacturers gain an even sharper edge over their smaller rivals, according to...; Tags: Duke University, food, Manufacturing, nutrition; Research articles 2005-06-01