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- Building loyalty goes beyond good customer satisfaction scores
- Many of us have implemented an on-boarding program to address the immediate risk of attrition and to positively impact the strength of our initial customer relationships. Great news. But this is only a start toward building the relationship we need to attract, maintain and grow successful loyal households. Below are...
- Research articles 2007-05-01
- Concern About Identity Theft Growing in Canada; Eighty Percent of Canadians Think Identity Theft Is a Serious Problem; One-Third More Concerned Than a Year Ago
- TORONTO and CHANTILLY, Va. -- Four in five Canadians think identity theft is a serious problem in Canada and that concern is growing as the number of people with personal experience with the crime increases, according to a new telephone poll conducted for Intersections Inc. (Nasdaq:INTX) and Carlson Marketing Group...
- Research articles 2005-02-28
- Worldwide Customer Investment in Witness Systems' e-Learning Software Accelerates as Organizations Prioritize Training and Service Quality
- ATLANTA -- As demand for actionable learning continues to rise, global organizations select eQuality to optimize workforce performance and enhance customer experiences Witness Systems (NASDAQ: WITS), a global provider of performance optimization software and services, today announced increased demand and momentum around its e-learning software solutions. As worldwide organizations...
- Research articles 2005-01-11
- Quick Hits.(News)(appointment of Jim Schroer of Carlson Marketing Group)(internet advertising expenditure surveys)(advertising contract between Sun Microsystems Inc. and Butler, Shine and Stern)
- Carlson Marketing Group taps auto vet as CEO Carlson Marketing Group taps auto vet as CEO
- Research articles 2005-06-13
- AME Info, Abu Dhabi, United Arab Emirates, travel briefs column.
- AME Info, Abu Dhabi, United Arab Emirates Knight Ridder/Tribune Business News Oct. 9--GULF AIR LAUNCHES SHORT BREAKS: Gulf air has launched a range of short break holidays. The flight and hotel packages target business people who have little time to take full...
- Research articles 2004-10-09
- Carlson Digital
- carlsondigital.com Owner: Carlson Marketing Group Founded: 1990 President, Europe and Asia Pacific: Robert Janes UK staff: 40 Declared turnover: 5,400,000 [pounds sterling] (yr to Dec 03) Business split: 30% design, 30% technical/development, 20% online marketing, 20% strategic consultancy Clients: Diageo, Muller, Goodyear Dunlop Tyres, Kimberley Clark, Equant, Akzo...
- Research articles 2004-09-30
- Marketing services agencies; Interactive and direct marketing lead the charge as marketing services shops gain 3.9% to $5.95 billion in revenue; Carlson tops independent agencies; Omnicom paces agency groups.(Special Report: Marketing Services)
- Byline: KENNETH WYLIE Marketing services are back, not with a bang but with the steady ring of the cash register. Marketing services, defined in this report as direct marketing, sales promotion and interactive, grew 3.9% in the U.S. to $5.95 billion ...
- Research articles 2004-05-17
- AGDATA Inc., Charlotte, N.C., and Carlson Marketing Group, Minneapolis, agree to leverage their combined experience to create a seamless way for the distribution channel to report retail and wholesale sales information
- AGDATA Inc., Charlotte, N.C., and Carlson Marketing Group, Minneapolis, agree to leverage their combined experience to create a seamless way for the distribution channel to report retail and wholesale sales information. The companies are acquiring access to the data reporting systems used in the HARVEST PARTNERS[R] preferred customer program from...
- Research articles 2004-03-01
- Halifax and Bank of Scotland Group's esure measures TV campaign with WebtraffIQ; Carlson Marketing Group measure television direct response esure `Calm Down Dear` campaign with web analytics agency WebtraffIQ.
- M2 PRESSWIRE-24 February 2004-WebtraffIQ: Halifax and Bank of Scotland Group's esure measures TV campaign with WebtraffIQ; Carlson Marketing Group measure television direct response esure `Calm Down Dear` campaign with web analytics agency WebtraffIQC1994-2004 M2 COMMUNICATIONS LTD RDATE:02262004 London, UK -...
- Research articles 2004-02-24
- Hot on the trail.
- Oct 22, 2003 (Marketing Magazine NZ - ABIX via COMTEX) Businesses have reportedly become aware that customers relationship management CRM is part of a process. Laurence Buchana, of SAP Australia and New Zealand, says that in the past, business tended to ignore the "relationship"...
- Research articles 2003-10-22
- New brooms' clean sweep: the 2003 Promotional Marketing Agency Reputations Survey has shown that a total rethink can pay dividends for established companies during turbulent times, says David Reed
- What's in a name? The promotional marketing industry has been pondering this question for the past couple of years. The results of this year's Promotional Marketing Agency Reputations Survey suggest that how you answer that question is very important. Two long-established players in the promotional marketing world have...
- Research articles 2003-09-25
- Carlson Digital
- 19 carlson-europe.com Owner: Carlson Marketing Group UK Founded: 1990 MD: Frank McCusker UK staff: 30 Declared turnover: 5,100,000 [pounds sterling] Business split: 30% design, 30% technical and development, 20% strategic consultancy, 20% online...
- Research articles 2003-09-25
- The right mix of reward and recognition.
- Sep 12, 2003 (Australian Banking & Finance - ABIX via COMTEX) Banks and other groups have to reward key stakeholders. They must reward employees and customers in order to maintain the relationship and engender loyalty. There is no question that reward programs, loyalty programs...
- Research articles 2003-09-12
- Peppers & Rogers Group.(Looking Inside)(acquired by Carlson Marketing Group)(Brief Article)
- Peppers & Rogers Group of Norwalk, a leading authority on customer-based business strategy., has been acquired by Carlson Marketing Group of Minneapolis. Once joined, the two firms will help global Fortune 500 companies accelerate the development and execution of their customer-based business initiatives...
- Research articles 2003-08-25
- Carlson Marketing Group and Peppers & Rogers Group Join Forces.
- MINNEAPOLIS, MINNESOTA and NORWALK, CONNECTICUT, Aug 13, 2003 CCNMatthews via COMTEX -- Industry Leaders Come Together to Create a Unique Solution that Combines World-class Customer Strategy with Flawless Execution for Measurable Results Carlson Marketing Group, a recognized leader in Relationship Marketing, today announced...
- Research articles 2003-08-13
- Finding ways to get staff to go the extra mile.
- Jul 30, 2003 (The Australian Financial Review - ABIX via COMTEX) Companies' incentive programs for staff are usually awards, merchandise and travel. According to Richard Batterley of the Carlson Marketing Group, rewards from incentive programs can range from emotional "recognition" awards to rational cash...
- Research articles 2003-07-30
- Bringing life to databases.
- Jul 10, 2003 (Ad News - ABIX via COMTEX) Some retail marketers in Australia are not keeping abreast of new ideas. This is the view of Krishnan Menon, an executive vice-president with the Carlson Marketing Group. In 2003, he noted that relationship marketing and...
- Research articles 2003-07-11
- Now it's the time to do some points scoring.
- Jun 18, 2003 (The Australian Financial Review - ABIX via COMTEX) Airline loyalty schemes are evolving into a de facto financial currency. Serious business travellers now have more options than the Qantas Frequent Flyer program. These include card loyalty schemes by the major banks,...
- Research articles 2003-06-18
- Playing the relationship game in retail.
- Mar 24, 2003 (B&T - ABIX via COMTEX) A recent report from Carlson Marketing Group should be of concern to retailers. The "Relationship Builder Report" found a large gap between the percentage of consumers who have a "closeness" to their favourite retailer and the...
- Research articles 2003-03-24
- Creative critique.
- ...is a weekly look at direct marketing initiatives by a panel of agency creatives. Carlson Marketing Group creative directors Joe Videan and Tim Bennett put a call out for cutting edge creative work. Some answered the call, others were a wee bit deaf. Here's a sample to digest. ...
- Research articles 2003-03-21
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