Catalina Marketing Corp.

As chairman and chief executive officer of Catalina Marketing, the global leader in behavior-based marketing solutions, Dick Buell is responsible for the overall growth of the 25-year-old company. Leading with 30-years of marketing and management experience primarily in the consumer packaged goods industry, Buell understood the immense opportunities that existed within the organization's industries of focus and beyond when he joined in 2004. With a clear strategic vision piloting the decision-making process, Buell reorganized the company and positioned it for continued growth and expansion. A critical advancement includes the transformation of the company's in-store, black-and-white communications to a full-color-network with enhanced features and graphics. This significant progression further supported the successful introduction of innovative products and services and opportunities for entry into new channels and industries. Prior to Catalina Marketing, Buell was chief operating officer at Foodbrands America, a $3.6 billion processed food business. He also served as chief executive officer of WS Brands, a holding company within Willis Stein & Partners private equity partnership. Additionally, Buell spent nine years with Griffith Laboratories, Inc., serving as chief executive officer directing worldwide operating units. As vice president of marketing for Kraft, Inc., he was responsible for all related initiatives in the Grocery Products division. Buell credits his initial strategic management training to his time at McKinsey & Company, where he managed domestic and global strategy organizational and operational studies. Buell earned his Bachelor of Science in engineering from Purdue University, and his MBA from the University of Chicago.

Cary Siegel is Executive Vice President and Chief Development Officer of Catalina Marketing Corporation. He is responsible for leading the development of growth opportunities across current and new businesses and in charge of all new business development, marketing, innovation and corporate communications initiatives. Siegel has more than 20 years of experience in the consumer packaged goods industry (CPG) with a heavy focus on marketing and sales. He returns to Catalina Marketing with nine years previous experience with the company, where he served in various capacities from 1996 - 2005, including vice president of marketing and analytics and senior vice president of business development. Prior to joining Catalina Marketing in 1996, Siegel held numerous marketing and sales positions within CPG companies including Kraft Foods Inc. During his tenure at the company, Siegel spent six years in brand management, where he provided new product leadership on business and marketing plans that included branding, positioning, and product introduction of many well-known brands. Most recently, Siegel was senior vice president of business development for Niutech, a privately held internet company. Siegel received his Bachelor of Science in management from the State University of New York and his MBA from the University of Chicago.

Eric Williams serves as the executive vice president and chief information officer for Catalina Marketing Corporation (CMC). In this capacity Williams is responsible for directing the strategic technology, research and development, and new application development for the company. During his tenure with CMC, Williams led the development of Catalina's multi-terabyte data warehouse (now one of the largest transaction-level databases in the world). In addition, Williams was instrumental in the development of the first "Internet-delivered" loyalty marketing solution for basket-level data management. This solution is now utilized as the Frequent Shopper data management application by some of the largest supermarket retailers in the US and internationally. Previously, Williams served as the vice president of research and development for Catalina Marketing and vice president of retail for Catalina's SuperMarkets Online division. Williams brings more than 25 years of experience and a broad industry perspective to CMC. His background includes management, sales, marketing, systems design and development, and operations positions with retailers, software development and information technology companies. Prior to joining CMC, he acted as the vice president of retail operations for Catalina Information Resources (CIR), where he developed and implemented leading-edge technologies needed to supply daily scanning data for inventory control and logistics management to top CPG (consumer package goods) companies and retailers throughout the US. Williams previously served as the regional sales manager for Retail Management Systems, a company which developed one of the first commercially available DEX/UCS (Direct Exchange/Uniform Communications Standards) DSD (Direct Store Delivery) systems. Williams also spent 12 years with Datachecker Systems (formerly National Semiconductor Corporation), where he worked as an account executive, marketing manager, systems analyst, and a field operations manager. During his tenure, Williams assisted in the development and implementation of many "first use" technologies in the supermarket arena including automated time and attendance, automated cash control systems, and radio-frequency in-aisle price verification applications.

Debbie Booth became the Executive Vice President, Business Support Services in July 2004. Prior to that time she had served as Senior Vice President, CMC Operations since July 2002. Booth has also served as Senior Vice President, Operations, from March 2001 to July 2002. Prior to her appointment as Senior Vice President, Operations, she served as Vice President, Retail Operations from March 1999 until March 2001. Booth joined the Company in 1994. Prior to her arrival at Catalina Marketing, she was employed by Retail Systems Consulting. She lives in Palm Harbor, Florida with her husband, Bill and their two children, Natalie and Alyson.

As president of Catalina Marketing Services, a division of Catalina Marketing Corporation, Edward Kuehnle has general management responsibility for generating domestic retailer and manufacturer support of new products, channels and innovations in Catalina Marketing's core business. He is also charged with strategically aligning the 25-year-old behavior-based marketing company with new business trends, as well as further developing it as an industry thought leader. Since joining Catalina Marketing in 2005, Kuehnle has since led Catalina Marketing Services into new channels, including the installation of the Catalina Marketing Network® in its first chain drug store, mass merchandiser and convenience store. He also played an integral role in transforming the company's core black and white communications to full-color, full-graphics prints. Throughout all these initiatives, Kuehnle has been successful in getting continued and increased support from Catalina's retail and manufacturer partners. Kuehnle brings nearly 30 years of consumer packaged goods and pharmaceutical industry experience to Catalina. Prior to joining Catalina, Kuehnle held the position of president, then Group President, Information Resources, Inc., North America where he spent six years as a key player in building the company. Kuehnle was also instrumental in managing the transition of ownership, communicating and implementing the organization's new vision and developing a financially sound reorganized structure. Kuehnle's other executive leadership positions focused in the areas of general management, sales and marketing, and business development for organizations such as Pharmacia, Bristol Myers Squibb, Wyeth Corporation and Coopers & Lybrand. His previous industry experience covers HBC, OTC, Food and Healthcare product categories. Kuehnle earned his Bachelor of Science in Management/Marketing from St. Joseph's University.

Jay Parsons is President of Catalina Marketing's healthcare division, Catalina Health Resource. Parsons is responsible for the day-to-day management of the business and its key strategic growth components. Parsons brings more than 10 years of experience with Catalina Marketing in a variety management and leadership positions, along with 10 years of prior experience in consumer packaged goods sales and marketing. Parsons joined Catalina Marketing in 1996 as a director of business development. During his tenure at Catalina Marketing, he has also held the positions of director of business development, executive director, vice president and general manager, senior vice president and ultimately president of Catalina Marketing Services. These leadership positions have included responsibilities in the US manufacturer and retail divisions as well as the Japanese in-store network. He is a member of the Grocery Manufacturer of Americas Associate Member Council. Prior to joining Catalina Marketing, Parsons worked for 10 years with SmithKline Beecham's Consumer Group holding a variety of positions in sales and marketing. He was a member of the marketing team for two of the largest and most successful Rx to OTC switches in history, Nicorette and Nicoderm. His contributions helped Nicorette and Nicoderm achieve a dominant share position within the smoking cessation category. As Director of the Nicotine Replacement Therapy Strategic Team he was instrumental in securing educational partnerships with both the American Cancer Society and the American Lung Association as well as making key contribution to all behavior based marketing executions. Parsons has a bachelor's degree from the University of Massachusetts.

Rick Frier is the Executive Vice President and Chief Financial Officer of Catalina Marketing Corporation, and is responsible for the company's worldwide financial functions, audit, tax and budgeting groups, as well as investor relations. Most recently, Frier served as chief financial officer and chief operating officer of Mattress Discounters, a portfolio company within Bain Capital, from 2001 to March 2005. While at Mattress Discounters, Frier led the organization's successful operational and financial restructuring. Prior to that, he built the financial infrastructure for software development company Concept Five Technologies, developing a strategic growth plan that grew revenue by 115%. Before joining Concept Five, Frier served as vice president and chief financial officer for Caliber Learning Network and vice president of finance and treasurer for Treasure Chest Advertising Company. Both companies were successful IPOs. Additionally, Frier served as assistant vice president, corporate banking, for Wells Fargo Bank. He began his career with General Dynamics. Frier received his Bachelor of Science degree in Business Administration from the University of Southern California, and his MBA from the Claremont Graduate School.

Brett is a Vice President with Catalina Marketing Corporation. He grew up in Fort Worth, attended Texas Tech University and received a BBA from the University of Texas at Arlington. Brett and his wife, Suzy, served as Underwriting Chairs for the first Hold 'em for Heroes event. It was through Suzy's involvement with this and other Heroes for Children's events that Brett became attached to the cause. They have been blessed with three healthy young children.

David Reed is President of Zebra 3 Investments, a real estate investment company. David has graduate degrees in Economics and Business, and has over 20 years of experience in Marketing and Sales. He is an Executive Board Member of the Walton Center for Retailing Excellence, Executive Director and Vice President of New Business Development for Catalina Marketing, and is a guest lecturer at Walton School of Business. He is the Past President of the Town N' Country Rotary Club and serves on the Board of Directors of SIFE (Students in Free Enterprise). He is an instructor of the High School Boys Bible Group at Idlewild Baptist Church. David has also received a Black Belt in ATA Taekwondo and is a Certified Spinning Instructor.

Michael Scroggie has many years experience with the formation and growth of technology based businesses. He is a co-founder of Catalina Marketing Corporation, Catalina Information Resources and SuperMarkets Online, Inc. He has served Catalina Marketing as a board member (start-up through IPO), President & CEO of Catalina Information Resources and as a technology and management consultant to SuperMarkets Online. Prior to Catalina, Scroggie was President & CEO of Unicorn Systems Company, a Los Angeles based software firm. Scroggie has also served as a director and consultant to several start-up technology companies. When Catalina Marketing was being formed in 1983, Scroggie was involved in the development of much of the initial Checkout Coupon software. In 1992, when Catalina entered into a joint venture with IRI to develop and deploy quick response applications to the grocery/CPG industries, Scroggie served the company as President & CEO from inception through its sale to IRI in 1995. Soon thereafter, he participated in the initial research which led to the formation of SuperMarkets Online to distribute consumer promotions and advertising over the Internet. Scroggie graduated with a B.S. degree in Business Administration, Quantitative Analysis specialization, from California State University, Northridge in 1969.

Frank H. Barker, who was elected as a director of the Company in January 1996, served as President and Chief Executive Officer of US Dermatologics, Inc. from October 1997 until February 1999. He is currently the Chairman of US Dermatologics, Inc. Until his retirement in January 1996, Mr. Barker served as Corporate Vice President responsible for public relations and government affairs and Company Group Chairman responsible for the ophthalmic business and the health promotion/disease prevention business of Johnson & Johnson. Prior to his retirement, Mr. Barker had been employed by Johnson & Johnson for more than thirty years. Mr. Barker is also a director of Aradigm Corporation, a corporation engaged in the development of pulmonary drug delivery systems, and the Jenex Corporation, a Canadian OTC medical device company.

Michael B. Wilson was elected as a director of the Company in January 1993, and has performed consulting work for the Company since 1998. He was Vice President, Sales and Marketing, Consumer and Commercial Paper Products, for Georgia-Pacific Corporation until his retirement in September 1992.

Robert Tobin has served as a director since December 2004. Mr. Tobin retired from his position as CEO of Ahold USA in 2001. Mr. Tobin has 43 years of industry experience in the food retail and food service sector, having served as Chairman and CEO of Stop and Shop Supermarkets. An industry leader, Mr. Tobin serves on the Advisory Boards of the College of Agriculture and Life Sciences, and the Undergraduate Business Program at Cornell University where he received his B.S. in Agricultural Economics. Mr. Tobin is also on the board of directors of Catalina Marketing Corporation.