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- BNET Author Biography
Catharine P. Taylor writes frequently about advertising, media and marketing. In addition to posting daily to BNET Media, she is currently the Social Media Insider for Mediapost, writing a weekly online column about what social media means for the media and marketing industries, and has her own blog devoted to...- more about Catharine P. Taylor »
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- CBS' Les Moonves Can't Wait to Unload About Leno
- In listening to the interview of CBS president/CEO Les Moonves at the UBS Global Media and Communications Conference today, I was curious to hear what he would say about NBC's decision to hire Jay Leno to a five-nights-a-week gig. He finally did get to say his piece -- only after...
- Blog posts 2008-12-10
- CBS' Moonves Not as Upfront About the Upfront
- All you need to know about the network TV business in this economy is the following: being far and away the top-rated network gets you a six percent decline in fourth quarter revenue and a 46 percent decline in operating income. That's what CBS owner of BNET, which broadcasts 11...
- Blog posts 2009-02-19
- How CBS' Les Moonves Can Get Price Increases Out of Advertisers
- Before it gets lost in the shuffle, let's congratulate CBS CEO Les Moonves for starting this year's upfront-negotiations-in-the-press at this week’s Deutsche Bank Media and Telecom Conference. Why the hyphens? Because for all of the back-channel discussions that go on between media buyers and TV networks regarding...
- Blog posts 2009-03-05
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