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catharine p. taylor

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BNET Author Biography: Catharine P. Taylor writes frequently about advertising, media and marketing. In addition to posting daily to BNET Media, she is currently the Social Media Insider for Mediapost, writing a weekly online column about what social media means for the media and marketing industries, and has her own blog devoted to...; more about Catharine P. Taylor »

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Life After the Optimum Triple Play Can Get Pricey, But It Might Not: Yesterday in the mail I finally found out what life was going to be like after the first 12 months of Cablevision's Optimum Triple Play is over -- our new bill shows an almost 34 percent rate hike to just under $162 per month for Internet, phone, cable and a...; Tags: Cablevision Systems Corp., Cable, Network Technology, Telecommunications, Personal Technology, Networking, Catharine P. Taylor; Blog posts 2009-07-14
Twitter and Facebook Sort of Available Through Verizon FiOS: On the one hand, let's all applaud Verizon FiOS for integrating Twitter and Facebook into its television offering, as part of an app store that will also include things like an ESPN Fantasy Football widget. On the other hand, don't get too excited by the headlines you read about it...; Tags: Facebook, Verizon Communications Inc., Twitter, Catharine P. Taylor; Blog posts 2009-07-20
CondÃ�Â© Nast Finally Thinks This Web Thing Is Going to Be Huge (Updated): Much has been swirling through the ether about CondÃ© Nast over the last few days â€" the biggest news being that it has hired McKinsey & Co. to help it "realign ... to be a successful business in an emerging economy that is now predicted to be painfully slow in...; Tags: Web, Vogue, Ives, Channel Management, Marketing, Catharine P. Taylor; Blog posts 2009-07-21
AOL Finds Less Ads Is More ... Or at Least About the Same: Even as I commented yesterday that there were many perhaps too many moving parts to AOL's press blitz around new CEO Tim Armstrong's Obama-esque first 100 days, one fact jumped out: that the company has pared down the number of ads on its highly-trafficked home page to one, and pulled...; Tags: Advertisement, Brand, America Online Inc., Ad Network, Catharine P. Taylor; Blog posts 2009-07-21
Requiem for a Closed Neighborhood Video Store: Pelham Video, Age 23: It's time to pause for a moment and lament the passing of Pelham Video, the only video store that served our small town of 12,000 just outside of New York. It passed away, after a long struggle, at the age of 23. In its final days, its...; Tags: Video, Location, Corporate Communications, Managed Hosting, Cloud Computing, Marketing, Catharine P. Taylor; Blog posts 2009-07-22

Susan Boyle Pre-Empting Obama? Sad, Yes, But Attention Must Be Paid: Forgive me for giggling, just a little bit, over the fact that President Obama decided to change the time of his primetime speech about healthcare for NBC's special night featuring Susan Boyle, the "Britain's Got Talent" sensation who is giving an exclusive interview tonight to "The Today Show"'s Meredith Vieira...; Tags: President, Network, Britain, Press Conference, Entertainment, Advertising & Promotion, Networking, Marketing, Catharine P. Taylor; Blog posts 2009-07-22
Conan O'Brien Watchers Are Loyal, at Least: We've examined the late-night TV wars from many different vantage points over the last few months, and now I'll add this: that people who watch Conan O'Brien are more loyal to him than they are to a particular show. While not so shocking it will make you fall off your...; Tags: Bed, Branding, Catharine P. Taylor, Conan O'Brien Watcher, Games, Home Entertainment, Marketing, NBC Universal Inc., Personal Technology, Tv & Home Theater, TVs; Blog posts 2009-07-23
Print News Media to the Rest of Us: Somebody's Gotta Pay: Two stories this morning point out how desperate the print news business is to get someone to pony up cash for their product: The second-quarter earnings for The New York Times Company. On the earnings call, CEO Janet Robinson referenced the company's plans to get people to...; Tags: Associated Press, Media, Service Management, Operational Accounting, Finance, Catharine P. Taylor; Blog posts 2009-07-24
The Upfront Finally Begins, and It's a Downer: There were two reports yesterday that the upfront TV ad sales market has finally begun, and it appears that in a some sense, despite accepting CPM decreases, the broadcast networks have won. While everyone, including CBS, which had hoped for cost-per-thousand increases this year, is seeing decreases in the CPM,...; Tags: Cable, Catharine P. Taylor, CPM, NBC Universal Inc., Network, Network Technology, Networking, Personal Technology, Telecommunications; Blog posts 2009-07-24
Ben Silverman Out, Gaspin In at NBCU Is News Only If You Weren't Paying Attention: You shouldn't have exactly fallen out of your chair this morning upon the news that NBC Universal Entertainment co-chairman Ben Silverman was leaving the job. The network has dropped so far in the ratings that a changing of the guard was all but inevitable. As The New York Times' Brian...; Tags: Cable, Catharine P. Taylor, NBC Universal Inc., Network Technology, Networking, Personal Technology, Telecommunications, USA Network; Blog posts 2009-07-27
Tim Armstrong's First 100 Days at AOL: Try to Keep Track of the Moving Parts: Following the lead from another chief executive, AOL CEO Tim Armstrong is having a first 100 days coming out party, which has been covered extensively by Mediaweek, PaidContent.org, AllThingsD, and probably, well, 100 other blogs that are too long-tail to document here. But, as all three of...; Tags: Advertisement, America Online Inc., Tim Armstrong, Catharine P. Taylor; Blog posts 2009-07-20
Another 'American Idol' Season, Another Story About a Departing Judge [Updated]: [UPDATE: As of last night -- as in August 4th --Â Paula Abdul says she's not coming back, and she appears to mean it. That said, I'm still not sure this is entirely over. Time to cue up the emotional outpouring of support, and her return to the show at...; Tags: Contract, Drama, Advertising & Promotion, Food & Beverage, Marketing, Manufacturing, Catharine P. Taylor; Blog posts 2009-07-20
At Price of $1, Is BusinessWeek the New Value Meal?: Is it really possible that BusinessWeek could be sold for $1? I'm not talking about the newsstand price. I'm talking about the whole franchise. Sources are telling the Financial Times that BW could actually go for a buck â€" the same price that TV Guide went for earlier this year....; Tags: BusinessWeek, Forbes, Sources, BW, Catharine P. Taylor; Blog posts 2009-07-14
One Way for WQXR to Make a Go of It: Go Global: So, The New York Times Company has finally sold WQXR, its classical station, for $45 million. For the station's management and listeners, there's a change that is at least as big as a shift of ownership to WNYC, and a shift to a weaker signal, at 105.9 from its customary...; Tags: Station, Radio, WQXR, Advertising & Promotion, Marketing, Catharine P. Taylor; Blog posts 2009-07-15
Facebook Passes MySpace, And MySpace Looks to Become Something Else: Earlier this week, comScore released numbers to its clients that Facebook has finally surpassed MySpace in terms of unique users in the U.S. It's been inevitable for some time now, but as of this writing, it's official. Facebook had 77 million uniques in May, while MySpace dropped to 68.4 million....; Tags: Facebook, Entertainment, MySpace, Advertising & Promotion, Portals, Marketing, Internet, Catharine P. Taylor; Blog posts 2009-07-16
Magna Global's Brian Weiser Loses $100 Billion ... on Paper, Anyway: One of the more interesting controversies that's broken out lately in the media and advertising industries is the one involving ad agency holding company Interpublic Group and the decision by the new chief media prognosticator at its Magna Global unit to revamp its decades-old methodology for determining future ad spending,...; Tags: Media Company, Advertisement, Catharine P. Taylor; Blog posts 2009-07-16
Letterman vs. O'Brien May Be the Tipping Point on TV's Non-Sensical Age Bias: Even before I was far into the latter half of the 18 to 49 demographic, I found it bizarre â€" and depressing â€" that the TV market was pretty much built on the belief that once a viewer hits the age of 50, they are worthless to TV advertisers, and...; Tags: Advertisement, Brand, David Letterman, Conan O'Brien, Branding, TVs, Tv & Home Theater, Marketing, Personal Technology, Home Entertainment, Catharine P. Taylor; Blog posts 2009-07-17
Strategies Emerge in the Network TV Upfront, But No Movement Yet: While this week began with virtually no movement in the upfront, it is ending with evidence that movement might happen soon, as strategies for both advertisers, the networks, and some alternative advertising platforms are are emerging. Here's a recap of the chatter in the marketplace this week: ...; Tags: Strategy, Advertisement, Network, TV, Cable, Advertiser, CAB, Catharine P. Taylor; Blog posts 2009-07-17
Ex-Goldman Exec Proves You Can Run a Nasty Blog About Your Former Employer: I'll close the week with a news story that caught my eye this morning: that Goldman Sachs has lost a bid to sue ex-Goldman employee Michael Morgan and have his anti-Goldman blog, GoldmanSachs666.com, shut down. (Goldman Sachs is the devil? Get it?) This brought a smile to...; Tags: Goldman Sachs Group Inc., Blog, Blogging, Government, Domain Names, Internet, Catharine P. Taylor; Blog posts 2009-07-17
Hugo Boss Pulls Ambush Marketing Stunt on TV Networks: A golf-tournament watching family member pointed out to me this morning that Hugo Boss has pulled off an ambush marketing coup during the last few days at the British Open, starting apparently in the first round, by parking its hi-tech sailboat in the waters off of Turnberry, Scotland, where the...; Tags: ABC Inc., Network, British Broadcasting Corp., TV, Hugo Boss, Marketing Research, Marketing, Catharine P. Taylor; Blog posts 2009-07-19