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- BNET Author Biography
Catharine P. Taylor writes frequently about advertising, media and marketing. In addition to posting daily to BNET Media, she is currently the Social Media Insider for Mediapost, writing a weekly online column about what social media means for the media and marketing industries, and has her own blog devoted to...- more about Catharine P. Taylor »
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- Jay Leno Admits He Would've "Preferred" to Stay on "The Tonight Show"
- Wow, was this interview ever overlooked â€" in a Q&A that was posted on Monday, Jay Leno sat down with Broadcasting & Cable to talk about how he really feels about the controversy surrounding "The Jay Leno Show" â€" up to and including an admission that he would have "preferred"...
- Blog posts 2009-11-06
- Will Ferrell's "Funny or Die" Will Make Money on YouTube; No Illicit Uploaders Need Apply
- The decision by Will Ferrell's "Funny or Die" to become an official YouTube partner is a way to make money, and make peace with the copyright gods. by Catharine P. Taylor
- Blog posts 2009-11-06
- Magna Global's Brian Weiser Loses $100 Billion ... on Paper, Anyway
- One of the more interesting controversies that's broken out lately in the media and advertising industries is the one involving ad agency holding company Interpublic Group and the decision by the new chief media prognosticator at its Magna Global unit to revamp its decades-old methodology for determining future ad spending,...
- Blog posts 2009-07-16
- Letterman vs. O'Brien May Be the Tipping Point on TV's Non-Sensical Age Bias
- Even before I was far into the latter half of the 18 to 49 demographic, I found it bizarre â€" and depressing â€" that the TV market was pretty much built on the belief that once a viewer hits the age of 50, they are worthless to TV advertisers, and...
- Blog posts 2009-07-17
- Strategies Emerge in the Network TV Upfront, But No Movement Yet
- While this week began with virtually no movement in the upfront, it is ending with evidence that movement might happen soon, as strategies for both advertisers, the networks, and some alternative advertising platforms are are emerging. Here's a recap of the chatter in the marketplace this week: ...
- Blog posts 2009-07-17
- Ex-Goldman Exec Proves You Can Run a Nasty Blog About Your Former Employer
- I'll close the week with a news story that caught my eye this morning: that Goldman Sachs has lost a bid to sue ex-Goldman employee Michael Morgan and have his anti-Goldman blog, GoldmanSachs666.com, shut down. (Goldman Sachs is the devil? Get it?) This brought a smile to...
- Blog posts 2009-07-17
- Hugo Boss Pulls Ambush Marketing Stunt on TV Networks
- A golf-tournament watching family member pointed out to me this morning that Hugo Boss has pulled off an ambush marketing coup during the last few days at the British Open, starting apparently in the first round, by parking its hi-tech sailboat in the waters off of Turnberry, Scotland, where the...
- Blog posts 2009-07-19
- YouTube As Art-House Cinema. Could There Be a Monetization Idea Here?
- Advertising Age has a fascinating blog post about an art-house cinema in Amsterdam, called De Uitkijk, that is saving itself by screening YouTube clips and other online clips of that ilk. It began as a promotional idea to help advertise the cinema, and it works like this: every month the...
- Blog posts 2009-07-19
- Another 'American Idol' Season, Another Story About a Departing Judge [Updated]
- [UPDATE: As of last night -- as in August 4th --Â Paula Abdul says she's not coming back, and she appears to mean it. That said, I'm still not sure this is entirely over. Time to cue up the emotional outpouring of support, and her return to the show at...
- Blog posts 2009-07-20
- Tim Armstrong's First 100 Days at AOL: Try to Keep Track of the Moving Parts
- Following the lead from another chief executive, AOL CEO Tim Armstrong is having a first 100 days coming out party, which has been covered extensively by Mediaweek, PaidContent.org, AllThingsD, and probably, well, 100 other blogs that are too long-tail to document here. But, as all three of...
- Blog posts 2009-07-20
- Facebook Passes MySpace, And MySpace Looks to Become Something Else
- Earlier this week, comScore released numbers to its clients that Facebook has finally surpassed MySpace in terms of unique users in the U.S. It's been inevitable for some time now, but as of this writing, it's official. Facebook had 77 million uniques in May, while MySpace dropped to 68.4 million....
- Blog posts 2009-07-16
- One Way for WQXR to Make a Go of It: Go Global
- So, The New York Times Company has finally sold WQXR, its classical station, for $45 million. For the station's management and listeners, there's a change that is at least as big as a shift of ownership to WNYC, and a shift to a weaker signal, at 105.9 from its customary...
- Blog posts 2009-07-15
- At Price of $1, Is BusinessWeek the New Value Meal?
- Is it really possible that BusinessWeek could be sold for $1? I'm not talking about the newsstand price. I'm talking about the whole franchise. Sources are telling the Financial Times that BW could actually go for a buck â€" the same price that TV Guide went for earlier this year....
- Blog posts 2009-07-14
- Hulu's Broadcast of Michael Jackson Memorial the Shape of Streams to Come
- Hulu put out on its Twitter feed moments ago that it would stream Michael Jackson's memorial service tomorrow at 10 a.m. PST. You can be sure BNET Media will be watching, if for no other reason than to see if the site can live up to the bandwidth demands. ...
- Blog posts 2009-07-06
- Time Inc.'s Maghound: How Come So Few of Us Are Sniffing It Out?
- While I'm sitting around waiting for New York magazine to get back to me about whether it outsources subscriptions to the non-BBB accredited D&T Connection thought I'd post about Maghound. What? haven't heard about this service, which lets consumers package a certain number of magazines into one low monthly cost?...
- Blog posts 2009-07-07
- The Michael Jackson Memorial Streamies for Best and Worst Site Performance
- What I, and maybe you, really want to know about the Michael Jackson memorial service is how the Internet held up during what may prove to have been unprecedented traffic, and streaming â€" so, as a public service, I spent the last few hours monitoring it. First, some top-line observations,...
- Blog posts 2009-07-07
- Hulu's Days of Summer Not as Lazy as Broadcast and Cable
- Even as Ad Age's Rash Report complains that cable TV is doing a lousy job taking advantage of the broadcast network's rerun-filled summer schedules, some intriguing counterprogramming is going on over at Hulu: Hulu's Days of Summer, which launched late last month and highlights content new to the service. Sponsored...
- Blog posts 2009-07-08
- The Rise of the Twitter Hangers-On: CoTweet Raises $1.1 Million
- Whenever another company which is living off the host that is Twitter gets funding, my eyebrows raise just a bit. In pure business terms, this is about as meta as it gets: a company receives funding to propagate a business off of another company that makes no money â€" unless...
- Blog posts 2009-07-09
- Was The New York Times' Pulling of a Photojournalism Feature Over the Top?
- Two things are striking about The New York Times' decision yesterday to pull the online version of a photojournalism feature called "Ruins of the Gilded Age" which appeared in print in The New York Times Magazine last week. One, the decision to pull the feature because of some minor retouching...
- Blog posts 2009-07-10
- VW GM Says It Can Wait on Upfront 'til Mid-September
- Though there have been many outlandish estimates as to when the upfront ad sales market for TV â€" which is usually pretty much concluded by now â€" will finally move this year, a pronouncement by Steve Neder, Volkswagen of America's general manager-brand strategy, that the company has to "nail ourselves...
- Blog posts 2009-07-13
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