CDNow

News & Analysis

cdnow and marketing - All News and Analysis

• CDNow.com Taking Notes - Marketing - Brief Article

  - 2001-06-04

  After years of million-dollar losses and an inevitable take over by Bertelsmann, CDNow.com is looking for ways to maximize its marketing budget. As a result, it is birthing creative initiatives such as its CDNow Musicologists" tour.

  Tags: CDNow, marketing

• Dot-com doubt;Marketing jackpot in jeopardy as Internet companies falter.(Brief Article)

  - 2000-04-10

  With three well-known dot-coms already on official deathwatch, a long-expected shakeout among Internet companies may be under way. And hundreds of millions of marketing dollars are at risk. Auditors have expressed "substantial doubt" whethe With three well-known dot-coms already on official deathwatch, a long-expected shakeout...

  Tags: advertisement, CDNow, dot-com, Internet, marketing, revenue

• Scott Flanders Named to Lead New Company Formed by Merger of CDNOW and Columbia House

  - 1999-09-22

  NEW YORK--BUSINESS WIRE--Sept. 22, 1999-- Scott N. Flanders has been named to lead the planned integration of CDNOW and Columbia House and to become chairman and CEO of the new public company that will result from their proposed merger, it was announced today by Mel Ilberman, executive vice president...

  Tags: CDNow, Columbia House, FINANCE, Investment, MARKETING, merger, music, Sony Corp., Time Warner Inc., video

• Sony and Time Warner make music deal

  - 1999-07-26

  Sony Corp. and Time Warner Inc. have agreed to merge their jointly-owned Columbia House music and video club with the struggling online music retailer CDNow Inc. The deal connects a pioneer in the digital music industry with two of the world's largest record companies; Warner Music and Sony Music combined...

  Tags: CDNow, Columbia House, entertainment, MARKETING, music, Sony Corp., Time Warner Inc.