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celebrity mom series

Yahoo Video Targets the Celebrity Mom-dom: Somewhere in a checkout line somewhere, Yahoo's new video strategy was born. Short segments focusing on celebrity mothers, called â€œSpotlight to Nightlight,â€ hosted by a former Miss USA, Ali Landry, and sponsored by State Farm, went live today. There, I learned that some celebrities have as many...; Tags: Yahoo! Inc., Video, Yahoo Video, Celebrity Mom Series, Corporate Communications, Marketing, David Weir; Blog posts 2009-03-16

Interview: About.com's Cella Irvine On The Site's New Ad-Sales Approach: If Cella Irvine had her way, she probably would have picked a different year to take over the CEO seat at the About Group. Like most media properties, About.com has been hit by a declining display market and a disastrous economy. About’s string of healthy revenue growth has, in...; Tags: Revenue, About Inc., Advertisement, CPC, Advertiser, NYTCo, Operational Accounting, Finance, Advertising, Media & Publishing, Health Content, Newspapers, Online News, Research & Metrics, Research, Companies, New York Times, David Kaplan; External links 2009-08-25