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- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Can Clear Channel help mobile marketing take off? Giant's outdoor updates, push to inhibit cellphone spam may spark category.(News)
- Byline: ANDREW HAMPP Byline: ANDREW HAMPP
- Research articles 2007-11-26
- Tyson Foods Harnesses the Power of Mobile Marketing; Mobile phone-based campaign at USA Gymnastics' Tyson American Cup event achieves 57% participation rate
- SPRINGDALE, Ark. -- Tyson Foods today announced the results of an innovative mobile marketing campaign that demonstrated the effectiveness of using text messaging as another channel to reach target consumers. Implemented during the Tyson American Cup international gymnastics competition held March 4 in Philadelphia, PA, the promotion allowed audience members...
- Research articles 2006-03-22
- Vindigo Releases Suite of Enhanced Mobile Marketing Solutions Targeting Cell Phone Users
- NEW YORK -- Vindigo, a leading mobile media company, announces a suite of marketing solutions with enhanced direct response features for advertisers looking to reach cell phone users. Vindigo has added email and SMS opt-in capabilities to its industry-leading advertising on mobile web and downloadable content sponsorship offerings. With Vindigo...
- Research articles 2005-05-09
- Cadillac Selects Vindigo for Mobile Marketing; Popular Vindigo City Guide for Mobile Phones Features 'Cadillac Hot Spots,' an Insider's Guide to Shopping and Restaurants
- NEW YORK -- Vindigo, one of the best-known publishers of consumer applications for mobile devices, and Cadillac, a division of General Motors, today announced an agreement to launch one of the first contextual sponsorships for mobile phones. Cadillac Hot Spots, a sponsored channel on Vindigo city guides, provides wireless subscribers...
- Research articles 2004-10-18
- Alec Andronikov: Revolutionizing Mobile Advertising
- Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...
- Blog posts 2008-11-06
Additional Resources
- Project-a-Phone Launches Audio Visual Display System for Cell Phone and Handheld Communications Devices
- CONCORD, Mass. -- Wireless sales, marketing and application development professionals can now easily display and project mobile phone images using a new device called Project-a-Phone. Developed by Project-a-Phone, Inc., a Massachusetts-based privately held corporation, this highly portable imaging system links the screen image of any major cell phone or handheld...
- Research articles 2006-01-03
- Lower Your Cell Phone Bill (and Get Better Reception)
- Last week, the New York Times Tech guru David Pogue explained the genius behind T-Mobile's new HotSpot@Home plan, in which, for $10 extra a month, you can make phone calls over a Wi-Fi network for free, without using any of your minutes.The marketing phrase HotSpot@Home is technically correct, as T-Mobile...
- Blog posts 2007-07-10
- International DisplayWorks Awarded $7 Million TFT Order from CK Telecom Ltd.; Shipments Commence for Specific Cell Phone Model with Development Initiatives Underway for Additional TFT Programs
- ROSEVILLE, Calif. -- International DisplayWorks, Inc. ("IDW") (NASDAQ:IDWK) announced today that it has received initial purchase orders from a new customer, CK Telecomm Ltd, a leading mobile phone ODM and OEM manufacturer in China specializing in manufacturing, R&D, marketing and technical support services in the telecommunications industry. Production and shipments...
- Research articles 2006-08-21
- Broadband Cell Phones: Is Your Marketing Plan Ready?
- 700MHz C. It doesn't sound sexy, but starting today this block of the wireless spectrum is to be auctioned off for more than $10 billion. Verizon, AT&T, and Google are expected to be the prime bidders for the "C Block" spectrum. Why so valuable?...
- Blog posts 2008-01-24
- Cell Phone Ads That Consumers Love
- Cell phone use in Europe has long outstripped that in North America. The success of "Texting" in Europe has been explained by the viral nature of the medium, its relatively low pricing, and its large, easily accessible network. But the traction that texting gained within the advertising industry, in the...
- White papers 2005-02-28
- Chicago's Potash Bros. Launches Cell Phone-Enabled Loyalty Program from MobileLime®; MobileLime Marks Entry into Chicago Market with Upscale Grocer
- BOSTON -- MobileLimeR, the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, today announced that Potash Bros. Markets, an upscale Chicago grocery store chain, is the first MobileLime merchant in Chicago to let its customers ring up big savings and rewards through their...
- Research articles 2006-03-01
- Cell Phone-to-Print/Web Application.(Goss International Corp.)(Brief article)
- By Lisa Cross After six months of testing, Goss launched GossRSVP in the U.S., allowing magazine readers to use cameras in mobile phones to scan two-dimensional barcodes in ads and link to online resources. Optionally, readers can text-message a request about the ad...
- Research articles 2008-09-01
- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
- Casio, NEC, Hitachi May Merge Cell-Phone Businesses
- TOKYO, Aug 28 (Reuters) - Japan's NEC Corp, Hitachi Ltd and Casio Computer Co are in talks to merge their struggling cellphone operations to cut development costs in a saturated market, four sources said on Friday. A union would help Hitachi and Casio lower their exposure to their dwindling cellphone...
- News items 2009-08-28
- Americans Increasingly Prefer Cell Phones to Land Lines, Survey Shows.
- By Jim Finkle, The Orange County Register, Calif. Knight Ridder/Tribune Business News Dec. 17--Americans are increasingly using cell phone instead of land lines when they're in their homes, lured by the convenience of having just one phone number and handset, according to...
- Research articles 2003-12-17
- Time is Money. But Is It a Good Business?
- Most of us don't think twice about the fact that our cell phones also tell us the time. But if you're in the business of making and selling wristwatches, it's all you think about. In 2005, watch sales fell nearly 5 percent, to $7.6 billion. The culprit? Blame the clock...
- Blog posts 2007-03-21
- Cell Phone Talk - Company Business and Marketing
- SWEDEN'S ERICSSON INC. and Tokyo-based Sony Corp. have surprised the mobile phone industry by confirming they are in talks to possibly combine some aspects of their separate mobile phone handset efforts. The two companies have not confirmed reports that a full merger of their handset businesses is in the cards,...
- Research articles 2001-04-23
- Let's watch game together ... on cell phones; `Sports is the killer app for wireless hardware and service providers'.(Special Report: Sports Marketing)
- Byline: ALICE Z. CUNEO Who's the hottest young player in sports? Why, it's the cell phone. From the National Basketball Association to the Women's Tennis Association to Nascar, marketers are using mobile technology to burnish their brand image and even provide...
- Research articles 2005-02-14
- Q&A: Sears Presses Case for Alternative Marketing Strategy
- Sears Holding has turned to alternative media as a key part of its marketing strategy over the past two years, developing a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks. Most recently, it launched Good News Now, at GNN.com, an Internet-based...
- Blog posts 2009-06-18
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