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	<title><![CDATA[cell phone and mobile marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to cell phone and mobile marketing]]></description>
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		<title><![CDATA[Alec Andronikov: Revolutionizing Mobile Advertising]]></title>
		<link><![CDATA[http://blogs.bnet.com/dogandpony/?p=117]]></link>
		<description><![CDATA[Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 14:35:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[Cell Phone]]></category>
		<category domain="http://resources.bnet.com/topic/sms.html"><![CDATA[SMS]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/alec+andronikov.html"><![CDATA[Alec Andronikov]]></category>
		<category domain="http://resources.bnet.com/topic/movoxx.html"><![CDATA[Movoxx]]></category>
		<category domain="http://resources.bnet.com/topic/andronikov.html"><![CDATA[Andronikov]]></category>
		<category domain="http://resources.bnet.com/topic/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://resources.bnet.com/topic/gfk+technology.html"><![CDATA[GFK Technology]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/text+messaging%252fsms%252fmms.html"><![CDATA[Text Messaging/SMS/MMS]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/cellular+phones.html"><![CDATA[Cellular Phones]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/dog+%2526pony+editor.html"><![CDATA[Dog &Pony Editor]]></category>
		<category domain="http://resources.bnet.com/topic/dog+%2526+pony+editor.html"><![CDATA[Dog & Pony Editor]]></category>
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		<title><![CDATA[Can Clear Channel help mobile marketing take off? Giant's outdoor updates, push to inhibit cellphone spam may spark category.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200711/ai_n25582622]]></link>
		<description><![CDATA[Byline: ANDREW HAMPP    Byline: ANDREW HAMPP  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[cell phone]]></category>
		<category domain="http://resources.bnet.com/topic/clear+channel+communications+inc..html"><![CDATA[Clear Channel Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CCU</category>
		<category domain="tickers">CCU</category>
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		<title><![CDATA[Investigating Mobile Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168349.html]]></link>
		<description><![CDATA[Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 19 Nov 2007 14:58:53 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[Cell Phone]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing+association.html"><![CDATA[Mobile Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/phonecasting.html"><![CDATA[Phonecasting]]></category>
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		<category domain="http://resources.bnet.com/topic/network+operator.html"><![CDATA[Network Operator]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+commerce.html"><![CDATA[Mobile Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+device.html"><![CDATA[Mobile Device]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
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		<title><![CDATA[Tyson Foods Harnesses the Power of Mobile Marketing; Mobile phone-based campaign at USA Gymnastics' Tyson American Cup event achieves 57% participation rate]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_March_22/ai_n26802487]]></link>
		<description><![CDATA[SPRINGDALE, Ark. -- Tyson Foods today announced the results of an innovative mobile marketing campaign that demonstrated the effectiveness of using text messaging as another channel to reach target consumers. Implemented during the Tyson American Cup international gymnastics competition held March 4 in Philadelphia, PA, the promotion allowed audience members...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 22 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[cell phone]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/tyson+foods+inc..html"><![CDATA[Tyson Foods Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TSN</category>
		<category domain="tickers">TSN</category>
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		<title><![CDATA[Vindigo Releases Suite of Enhanced Mobile Marketing Solutions Targeting Cell Phone Users]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_May_9/ai_n13677894]]></link>
		<description><![CDATA[NEW YORK -- Vindigo, a leading mobile media company, announces a suite of marketing solutions with enhanced direct response features for advertisers looking to reach cell phone users. Vindigo has added email and SMS opt-in capabilities to its industry-leading advertising on mobile web and downloadable content sponsorship offerings. With Vindigo...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[cell phone]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Cadillac Selects Vindigo for Mobile Marketing; Popular Vindigo City Guide for Mobile Phones Features 'Cadillac Hot Spots,' an Insider's Guide to Shopping and Restaurants]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_18/ai_n6240159]]></link>
		<description><![CDATA[NEW YORK -- Vindigo, one of the best-known publishers of consumer applications for mobile devices, and Cadillac, a division of General Motors, today announced an agreement to launch one of the first contextual sponsorships for mobile phones. Cadillac Hot Spots, a sponsored channel on Vindigo city guides, provides wireless subscribers...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[cell phone]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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