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- Understanding The Difference Between An Inquiry And A Lead
- Marketing generates awareness of your company and inquiries about what you have to offer, but not qualified leads. The sales team has to labor a lot to turn an inquiry into a lead, especially in the event of a complex sales process. Qualified leads are people who have been screened...
- White papers 2001-05-25
Additional Resources
- Cerida Corp. Named the Exclusive North American Provider Of ProspectBuilder Premier for IBM PartnerWorld
- Business/Technology Editors
- Research articles 2001-04-30
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