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- The Secret to Changing Minds: Don't Stop
- The Secret to Changing Minds: Don't StopKnowing what they listen for, and speaking into itDon't stop is a way of explaining what I do that always works, but I have not been able to put my finger on why, until now. I would add that based on my knowledge of...
- Discussion threads 2008-05-29
Additional Resources
- Changing Minds: The Art and Science of Changing Our Own and Other People's Minds
- Howard Gardner. Changing Minds: The Art and Science of Changing Our Own and Other People's Minds. Cambridge, MA: Harvard Business School Press, 2004, 244 pages, $26.95 hardcover.Howard Gardner is a well-known Harvard psychologist and author of more than 20 books, including Frames of Mind (1993), in which he proposes a...
- Research articles 2005-10-01
- The Secret to Changing Minds: Don't Stop
- Having difficulty drumming up support for your ideas at work? Here's a tip from Harvard's Howard Gardner, one of the world's leading authorities on education and communication. Keep at it. Gardner argues that an idea must be communicated many times and in many ways...
- Blog posts 2008-05-28
- Harvard Business School Press to Publish Howard Gardner's FIVE MINDS FOR THE FUTURE in April 2007
- Follow up to bestseller Changing Minds focuses on five "minds" that must be cultivated to achieve success in the future
- Research articles 2007-01-09
- Mind Games
- What exec hasn't had to sell consumers on the superiority of a brand, or employees on a goal, or clients on a strategy? "Leaders almost by definition are people who change minds," writes Harvard psychologist Howard Gardner in his new book, Changing Minds (Harvard Business School Press, 2004). Gardner explores...
- Research articles 2004-11-01
- Interview: Bloomberg's Pearlstine Says Buying BusinessWeek Matches Need?And Desire
- Last October, Bloomberg Chief Content Officer Norm Pearlstine told our Future of Business Media conference that the company was willing to look at acquisitions but, in the immediate future, wouldn’t be making “the major kind of acquisition that gets written about.” No, that took a year and it’s one...
- External links 2009-10-14
- Changing perspectives.(Editorial)(Statistical Data Included)
- Restructuring and global strategies are creating opportunities for petrochemicals companies in the 21st century. But they must also win the hearts and minds of consumers, reports Attitudes are also changing. Companies have realised that the two traditional tactics when confronted by the...
- Research articles 1999-09-20
- Expressing a new identity: Meister Media Worldwide: growing minds, feeding dreams
- Agriculture has gone global. Growers are larger and smarter, and the companies serving them have consolidated. Many marketers find their toughest challenge is serving changing markets. Many media companies are acquainted with that tough challenge, too, and Meister Media Worldwide has been working to meet shifting needs during these...
- Research articles 2004-07-01
- Changing minds: the studios are trying to make peer-to-peer file trading socially (or at least parentally) frowned on.(Headliners)
- WASHINGTON -- The Motion Picture Assn. of America won't say exactly how many people it sued last week for illegally swapping movies over the Interact. "We don't want to turn this into a numbers thing," a spokesman said, though the n...
- Research articles 2004-11-22
- Changing Minds
- Lots of Americans tuned into the Democratic convention in Los Angeles last week, but few were paying closer attention than a group of Philadelphia swing voters. Several weeks ago, the 36 voters scrutinized each night of the Republican convention as part of a focus group sponsored by MSNBC and yrock.com....
- Research articles 2000-08-08
- Books received.
- Anthropologizing Sri Lanka: A Eurocentric Misadventure. By Susantha Goonatilake. Bloomington and Indianapolis: Indiana University Press, 2001. Pp. xiv + 306. Hardcover $39.95. Asian Philosophies. Fourth Edition. By John M. Koller. Upper Saddle River, New Jersey: Prentice-Hall, 2001. Pp. xxi + 361. Price...
- Research articles 2002-07-01
- Deconstructing the Undecided Voter
- With just weeks until Election Day, both George W. Bush and John Kerry are criss-crossing the country trying to persuade undecided or wavering voters that he is the right man to run the country. But what does it take to change a voter's mind? A better-than-expected performance in a 90-minute...
- Research articles 2004-10-14
- Better Insight Needed to Win Consumers in Fast-Changing China
- Most global consumer companies understand that succeeding in China is an imperative. Yet too many have concentrated on footprint expansion and near-term opportunities at the expense of understanding the massive changes Chinese consumers are undergoing, concludes a report published by The Boston Consulting Group BCG. The report, "Winning the...
- Research articles 2007-10-24
- Changing minds (Video Business)
- WASHINGTON--The Motion Picture Assn. of America won't say exactly how many people it sued last week for illegally swapping movies over the Internet. ... ..."In Kansas, where I'm from, we try to close the barn door before the cow gets out," MPAA CEO Dan Glickman...
- Research articles 2004-11-22
- The changing priorities of CXOs
- THE priorities occupying the minds of today's top level executives can no longer be compartmentalised into merely business or IT concerns, according to research firm IDC. In fact, more executives today are beginning to think of IT and business as a single linked concern, says Katherine Chan, IDC...
- Research articles 2007-05-16
- Mission to White House sends message to Islam
- Though Pope John Paul II's last-ditch appeal to President George Bush to avoid war in Iraq packs undeniable drama, there's a sense in which Cardinal Pio Laghi's mission has precious little to do with changing minds in the White House. The 80-year-old former papal ambassador to the United States...
- Research articles 2003-03-14
- The Energy Crops Company - Changing Minds About Renewable Energy
- Energy Crops Company delivers complete wood pellet-fired heating systems to organisations throughout the UK, helping them to reduce net carbon emissions. The Energy Crops Company's business was the major PR challenge. Yes, everyone was talking about renewable energy, but no-one had heard of biomass. Compared to the glamour and gadgetry...
- Case studies 2008-02-27
- Brave new world: how Israel is changing its aggressive image by advancing into comfort footwear.
- Several Israeli firms have broken into the global comfort-footwear market. Those firms have had to overcome Israel's association, in the minds of many people, with military might. Israeli footwear firms, faced with a small domestic market, feel that they have to export to grow. Looking for success in the global...
- Research articles 1997-09-01
- Inquiring minds abound.(GCI co-sponsored Prestige Products for Personal Care conference)(Editorial)
- This edition of GCI's Who's Who Guide to Cosmetics and Personal Care is dedicated to the women and men who, despite challenging economic times and a constantly changing marketplace, continue to ask and answer the tough questions that bring innovation and excitement to this dynamic industry....
- Research articles 2005-07-01
- Getting From Oranges to Apples
- People underestimate how difficult it is to change minds. The mind-changing paradox is the authors attempt to capture that. When one is little, his or her mind changes pretty readily, even if nobody pushes it. One is a natural mind-changing entity until he or she 10 or so. But as...
- White papers 2004-04-01
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