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Pricing: The article tells that pricing is one of the four "P's" of the marketing mix. It is a marketing variable that can play a significant role in the success or failure of a product. By understanding the complimentary products, especially alliances that are competitors of each other, one may reduce...; Tags: Pricing Strategy, Chanimal, Pricing, Marketing Research, Marketing; White papers 2003-01-01

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Chrysler's Italian Ad-Agency Snafu Gets Murkier

Chrysler's Italian Ad-Agency Snafu Gets Murkier

Chrysler says a Lancia ad made by an Italian ad agency that calls for the release of Burmese pro-democracy leader Aung San Suu Kyi did not cost U.S. taxpayers anything and that Ad Age was wrong for reporting otherwise.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.