the organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as...
You've probably heard about the "Long Tail" theory of the web -- that instead of needing to rely on big hits, businesses on the web could expect to see a trickle of steady business as people in need of their products or services used the web to find them. But...
Search around the web on Google News or elsewhere for the day's round of press releases and you're likely to find a vast majority still being written and distributed in the pseudo-news format that has been prevalent for decades. I'm not exactly sure why this model gained supremacy, because it...
Yesterday, Facebook founder and CEO Mark Zuckerberg was interviewed on stage at the SXSWi conference by former BusinessWeek journalist and author Sarah Lacy. It didn't go well -- Lacy, who can be a bit of a smarty pants, was channeling her inner David Letterman, asking off-the-wall questions, interrupting Zuckerberg...
Another great Bulldog Reporter audio seminar today on the subject of "writing PR copy for the web." I was a panelist on this call, and I welcome any listeners who found the Catching Flack blog through the call. Since the web is such an interactive medium, our...
Business Editors/Technology Writers eBusiness Conference & Expo 2000 SAN JOSE--BUSINESS WIRE--June 12, 2000 eBusiness Conference & Expo 2000 starts this week, June 13-15, at the San Jose Convention Center. For additional information about the show, visit www.ebusinessexpo.com on the Web. ...
Articles 2000-06-12
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