the organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as...
There are a few things every web designer should know before they make the first slice in Photoshop. Patricia Hursh, from Search Engine Land, offers the eight essentials for BtoB landing pages. I'll summarize below. Relevance. All too often, a firm makes a single landing page...
Getting the big picture view of a user's interest in a site helps target the sweet spot of a typical page on your site. On the web, this was most commonly done with eye tracking. The problem with eye tracking for the vast majority of web marketers was that its...
As the world becomes more and more connected, you're going to need to begin investing in new media. And looking for a new media guru is worlds different than finding an accountant or a sales representative, for example. It seems that the foam rising to the top is comprised of...
Which language is the rising power on our series of tubes? Behind English, Our Pacific Rim protégés in China are barreling ahead in the online world. Despite a large block of IP addresses being censored by the 'Great Firewall of China,' Chinese web users now number 166 million --...
B2B buyers are savvy web users, and they're increasingly using the web to make purchases -- even purchases greater than $100,000. So what ranks as the most important factor in their purchasing decision? Simple: Price. If the price is not posted in a clear and straightforward manner on the site,...
Type. Click. Look. Drawing in web visitors is its own game, but once you have them hooked, how do you get them to navigate to your ads? Jakob Nielsen says he has the answers. But he reveals them with one caveat in mind: they pose ethical dilemmas. Why? One of...
According to the U.S. General Accounting Office, cybercrime accounts for a net loss of $67 billion every year. What's the breakdown? The biggest taker is identify theft, which nets criminals $49.3 billion a year. Phishing picks up a measly $1 billion (what a pittance, eh?)How can you ensure the bots...
