PRTM

News & Analysis

channel management and prtm - All News and Analysis

• Wireless Communications

  BNET - 2003-01-01

  The wireless market space has given rise to a highly complex value chain, characterized by a multitude of players, technologies, applications, devices, and an intricate web of relationships. This article also explains how PRTM can help you navigate and succeed in the new, chaotic environment like supplying chain management, customer...

  Tags: PRTM, Wireless Communication, Wi-Fi, Channel Management, Wireless, Marketing

• Moving a Slow-Clockspeed Business Into the Fast Lane: Strategic Sourcing Lessons From Value Chain Redesign in the Automotive Industry

  BNET - 2001-12-01

  Stimulated by the creation of a global integrated organization for powertrain (engine, transmission, and controls) engineering and manufacturing at General Motors under the leadership of Arvin Mueller, a team of managers and analysts was created to perform a sweeping analysis of value chain strategy for the General Motors Powertrain organization...

  Tags: Channel Management, General Motors Corp., Marketing, PRTM, Strategic Sourcing, Value Chain

• Strategic Growth by Repositioning Business Within Value Chain

  BNET

  A pioneer in the GPS, navigation, and guidance technology market was experiencing a progressive, but dramatic, shift in its business. The company had thus become interested in expanding its market position, specifically by broadening its presence in the emerging location-based services business. To capture profits from this market, management believed...

  Tags: PRTM, Value Chain, GPS, Channel Management, Team Management, Handhelds, Consumer Electronics, Personal Technology, Marketing, Management, Hardware