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- Planning the Campaign Cycle
- Every sales prospect goes through a "customer journey," moving from a prospect with little or no awareness of a company and its products to a loyal, repeat customer. At each stage of the journey, companies can use specific marketing tools and activities to engage prospects and communicate with them effectively....
- Articles 2007-11-30
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Natural MicroSystems Signs S.A.S. Group of Hong Kong to Expand Distribution in Asia; New Channel Partner Delivers Marketing, Custom Integration, Technical Support
- Business/Technology Editors
- Research articles 2001-02-21
- Sage Software Launches Sales and Marketing Coaching, Employee Healthcare, and Timeshare Recruiting Programs for Channel Partners
- Sage Software announced today, during its annual Business Partner conference, Insights 2007, several new business support programs for its Business Partner channel, including coaching programs for sales and marketing; BenefitProtect, which provides employee healthcare benefit support; and Timeshare Recruiting, which provides a shared recruitment resource that lowers the cost of...
- Research articles 2007-05-15
- AVST Adds Thirty New Resellers to Expand Global Footprint and Bolster Sales; Innovative Unified Communications Product Line and Highly Supportive Marketing Programs Draw Channel Partners to AVST
- FOOTHILL RANCH, Calif. -- Applied Voice & Speech Technologies, Inc. AVST today announced it has added thirty new resellers to its channel program this year, giving the company a total of more than 200 channel partners worldwide. Already the leading independent provider of unified communications UC solutions for the enterprise...
- Research articles 2005-09-14
- Artel signs Shanghai Yao Sheng Network Technology Co. as premier channel partner in five China provinces. (Company News).(Artel Video Systems, marketing deal; telecom equipment)(Brief)
- Artel Video Systems, a leading technology provider of video transport solutions to the cable television, satellite and telecommunication industries announced it has signed Shanghai Yao Sheng Network Technology Co., as a premier channel partner in the Artel Video Systems, a leading technology provider of video ...
- Research articles 2002-09-01
Additional Resources
- Logicalis Hires Don McDowell to Head Its Partner Solutions and Marketing Organizations
- CHICAGO -- Industry veteran to drive channel relationships and marketing strategy to continue to increase Logicalis' industry presence Today, Logicalis, an international IT integration solutions company, announced that Don McDowell will join the organization as Executive Vice President, Partner Solutions. In this position he will direct Logicalis' relationships with...
- Research articles 2004-09-13
- How to Motivate a Channel Partner
- A reader writes: I'm an account executive for a high tech company who sells through a network of partners/resellers. Do have advice or mistakes to avoid when dealing with resellers ? What is the best way to have them commit for my company instead of...
- Blog posts 2008-10-28
- FormScape to develop its global channel strategy with key new appointment; Kathy Sadler appointed as Channel Marketing Manager -- She leaves ETI; Channel partner for Asia/Pacific announced -- KentRidge.com is an ASP solutions partner of JD Edwards.
- M2 PRESSWIRE-13 August 2001-FormScape Software: FormScape to develop its global channel strategy with key new appointment; Kathy Sadler appointed as Channel Marketing Manager -- She leaves ETI; Channel partner for Asia/Pacific announced -- KentRidge.com is an ASP solutions partner of JD Edwards...
- Research articles 2001-08-13
- ConSentry Networks Rolls Out Comprehensive U.S. Channel Partner Program; Unique Distribution Model Attracts Best-of-Class Regional VARs While Maximizing Margins & Avoiding Channel Conflict
- MILPITAS, Calif. -- ConSentry Networks, a secure networking startup poised to introduce a breakthrough LAN security solution, today announced a comprehensive U.S. channel partner program that will scale the company's sales, marketing, customer service and technical support capabilities to meet pent up demand for its soon-to-be-launched Secure LAN ControllerR. Leveraging...
- Research articles 2005-09-06
- Channel Partner Scorecard
- This template helps channel sales management assess the effectiveness of current channel partners. The template can be used to track marketing campaigns and the use of market development funds. It can enter the channel partner's key profile and contact information in the template, as well as the forecasted and actual...
- Tools & templates 2004-06-16
- Arbor Networks Launches Global Channel Partner Program
- LEXINGTON, Mass. -- Arbor Networks, a leader in network security, today announced the worldwide Arbor Advantage Channel Partner Program. A robust program for the Arbor's channel partners, Arbor Advantage helps scale marketing, customer service, technical support, and sales to meet the rising demand for Arbor's Peakflow security solutions. In the...
- Research articles 2005-06-20
- Aruba Networks' North American PartnerEdge Program Welcomes 100th Channel Partner
- Aruba Networks, Inc. (NASDAQ: ARUN), a global leader in user-centric networks and secure mobility solutions, today announced that its PartnerEdge Program signed on its 100th participating channel partner. Launched in September of this year, the innovative partner program offers comprehensive training, sales and marketing resources, and cash rewards. Teaming...
- Research articles 2007-12-03
- Cray Launches New Channel Partner Program Targeting Mid-Market Supercomputer Users
- To meet the increasing demand among engineers and researchers throughout the world for affordable high-performance computing HPC solutions, global supercomputer leader Cray Inc. (NASDAQ: CRAY) announced today that it has launched a Channel Partner Program devoted to marketing and supporting the innovative Opteron/Linux-based Cray XD1TM supercomputer. The program already includes...
- Research articles 2005-04-04
- Crimson Consulting Group and Ziff Davis Release Study on State of Channel Partner Business Practices
- LOS ALTOS, Calif. -- Crimson Consulting Group, a marketing strategy and implementation consulting firm, has released the results of their recent Solution Provider Business Practice survey of 273 solution providers. The purpose of the study, conducted in partnership with Ziff Davis Enterprise, publisher of Channel Insider and eWEEK, was to...
- Research articles 2007-09-27
- Building Flexible Marketing Teams with Resourcing
- Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...
- Articles 2007-10-30
- Proofpoint Deploys BlueRoads' Channel CRM Solution; Leading Channel CRM Solution Provides Competitive Advantage via Active Partner Participation
- SAN MATEO, Calif. -- BlueRoads Corporation, a channel CRM Software-as-a-Service SaaS company, today announced that Proofpoint, the leader in large-enterprise messaging security solutions, has selected the BlueRoads channel CRM suite to support their enhanced channel offerings to increase partner productivity. BlueRoads' unique approach in providing a closed-loop system with built-in...
- Research articles 2005-12-05
- Email Marketing Gets Personal | BTalk Australia
- (14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
- Blog posts 2008-07-28
- NEXL Network Systems Named 2005 Partner of Excellence at Quantum's Channel Summit; NEXL Network Systems Recognized for Achievements in Deploying Storage Solutions
- PEABODY, Mass. -- NEXL Network Systems, the Information Technology Solution Provider, today announced it was presented with the 2005 Partner Award of Excellence from Quantum at the company's annual partner conference, held this year in Miami, Florida. The criteria measured the revenue targets achieved by each channel partner, year-over-year revenue...
- Research articles 2005-06-27
- Kaspersky Lab Americas Solidifies 100% Channel Commitment With the New Kaspersky Green Team
- Tech companies talk a lot about being 100% committed to the channel. Today at its Americas Partner Conference, C3: Community, Collaboration and Commitment, Kaspersky Lab delivered once again on its ultimate 100% commitment to the channel with the company's newly established Green Team Channel Program ....
- Research articles 2008-05-19
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