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	<title><![CDATA[channel partner and sales strategy Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/channel+partner+and+sales+strategy.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to channel partner and sales strategy]]></description>
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		<title><![CDATA[How to Motivate a Channel Partner]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=435]]></link>
		<description><![CDATA[    A reader writes:  I'm an account executive for a high tech company who sells through a network of partners/resellers.Â  Do have advice or mistakes to avoid when dealing with resellers ? What is the best way to have them commit for my company instead of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Oct 2008 04:20:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/channel+partner.html"><![CDATA[Channel Partner]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/channel+partner.html"><![CDATA[Channel Partner]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Planning the Campaign Cycle]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168358.html]]></link>
		<description><![CDATA[Every sales prospect goes through a "customer journey," moving from a prospect with little or no awareness of a company and its products to a loyal, repeat customer. At each stage of the journey, companies can use specific marketing tools and activities to engage prospects and communicate with them effectively....]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 30 Nov 2007 15:11:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/prospect.html"><![CDATA[Prospect]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/channel+partner.html"><![CDATA[Channel Partner]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/solution.html"><![CDATA[Solution]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
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	<item>
		<title><![CDATA[Developing a Channel Strategy]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168339.html]]></link>
		<description><![CDATA[What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 16 Nov 2007 16:16:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/partnership.html"><![CDATA[Partnership]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/outlet.html"><![CDATA[Outlet]]></category>
		<category domain="http://resources.bnet.com/topic/service.html"><![CDATA[Service]]></category>
		<category domain="http://resources.bnet.com/topic/decision.html"><![CDATA[Decision]]></category>
		<category domain="http://resources.bnet.com/topic/channel+partner.html"><![CDATA[Channel Partner]]></category>
		<category domain="http://resources.bnet.com/topic/distributor+sales+force.html"><![CDATA[Distributor Sales Force]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force.html"><![CDATA[Sales Force]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+information.html"><![CDATA[Marketing Information]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/channel.html"><![CDATA[Channel]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
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	<item>
		<title><![CDATA[Selecting the Right Channel Partners to Maximize Sales Impact]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=122103]]></link>
		<description><![CDATA[Manufacturers must determine what their end-users actually do when purchasing and implementing solutions and then build balanced channel programs to serve them. Balanced programs provide market and geographic coverage, plan for change, and organize to take advantage of the focus and flexibility offered by second- and third-tier partners. The management...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 25 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/channel+partner.html"><![CDATA[Channel Partner]]></category>
		<category domain="http://resources.bnet.com/topic/marketstar.html"><![CDATA[MarketStar]]></category>
		<category domain="http://resources.bnet.com/topic/management+challenge.html"><![CDATA[Management Challenge]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
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		<title><![CDATA[Channel Partner Scorecard]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=339767]]></link>
		<description><![CDATA[This template helps channel sales management assess the effectiveness of current channel partners. The template can be used to track marketing campaigns and the use of market development funds. It can enter the channel partner's key profile and contact information in the template, as well as the forecasted and actual...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Wed, 16 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/channel+partner.html"><![CDATA[Channel Partner]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Collaborative Channel Planning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49614]]></link>
		<description><![CDATA[The article describes how PRTM worked with our client to end this counterproductive situation with its channel partners, and the associated inventory-accumulation costs. The structure was based on sales account managers' inaccurate bottom-up forecasts of sales to end-users. Some channel partners naturally responded by placing orders in excess of their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/prtm.html"><![CDATA[PRTM]]></category>
		<category domain="http://resources.bnet.com/topic/channel+partner.html"><![CDATA[Channel Partner]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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