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- Planning the Campaign Cycle
- Every sales prospect goes through a "customer journey," moving from a prospect with little or no awareness of a company and its products to a loyal, repeat customer. At each stage of the journey, companies can use specific marketing tools and activities to engage prospects and communicate with them effectively....
- Articles 2007-11-30
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Toshiba Launches Sales Support Initiatives, Giving Channel Partners a Competitive Edge
- IRVINE, Calif.--BUSINESS WIRE--Feb. 3, 1999--
- Research articles 1999-02-03
- Autodesk Awards LA CAD Channel Partner of the Quarter; Reseller Recognized for Superior Customer Service and Sales Performance in the United States
- Business Editors
- Research articles 2002-08-21
- HP Deploys ShortCycles E-Service for Sales-Force Communications; Co-Developed ASP Solution Targeted for Use by 15,000 HP Worldwide Sales Personnel and Channel Partners
- High-Tech Writers
- Research articles 2000-05-22
- Allegis eBusiness Suite Streamlines Channel Sales for BellSouth; Fortune 100 Communications Leader Supports Channel Partners With Allegis' Partner Relationship Management Solution
- Business Editors/High-Tech Writers
- Research articles 2001-09-11
- Citrix Announces First North American and European NFuse Elite Customers; Citrix Fast Track Channel Partners Driving Early Sales
- Business Editors/High-Tech Writers
- Research articles 2002-07-17
- Kofax Launches New Ascent Solution Developer Program to Foster Technology-Sharing, Sales Among Channel Partners
- IRVINE, Calif. -- Enables Kofax Resellers and Solutions Integrators to Market Specialized Ascent-based Applications to Worldwide Partner Infrastructure
- Research articles 2004-10-28
- MRO Software Expands Channel Program; Bolsters Indirect Sales Program; More Than 20 Channel Partners Join New ChannelImpact Program
- BEDFORD, Mass. -- MRO Software, Inc. (Nasdaq: MROI), the leading provider of asset management and service managements solutions, today announced ChannelImpact, an expanded channel program designed to extend the reach and market penetration for the Company's Maximo Enterprise Suite MXES TM solution.
- Research articles 2006-02-07
- Business Engine Expands Into Australia & New Zealand Markets, Signs Beacon Group as Strategic Channel Partner; Expands Sales & Services Coverage Of Market Leading Solutions For Running The Business of IT
- SAN FRANCISCO -- http://www.businessengine.com/news/press/030805.html
- Research articles 2005-03-08
- Sage Software Launches Sales and Marketing Coaching, Employee Healthcare, and Timeshare Recruiting Programs for Channel Partners
- Sage Software announced today, during its annual Business Partner conference, Insights 2007, several new business support programs for its Business Partner channel, including coaching programs for sales and marketing; BenefitProtect, which provides employee healthcare benefit support; and Timeshare Recruiting, which provides a shared recruitment resource that lowers the cost of...
- Research articles 2007-05-15
- Citrix Launches State and Local Government Expert Program for Channel Partners; Initiative Simplifies Sales Cycle for Channel Partners, Reduces Acquisition Costs for Government Customers
- FORT LAUDERDALE, Fla. -- Citrix Systems, Inc. (Nasdaq:CTXS), the global leader in access infrastructure, today introduced the Citrix State and Local Government Expert Program for CitrixR Solution Advisors - Citrix partners who deliver innovative and strategic enterprise access infrastructure solutions. Providing valuable market, technology and sales resources, the new program...
- Research articles 2005-06-06
- AVST Adds Thirty New Resellers to Expand Global Footprint and Bolster Sales; Innovative Unified Communications Product Line and Highly Supportive Marketing Programs Draw Channel Partners to AVST
- FOOTHILL RANCH, Calif. -- Applied Voice & Speech Technologies, Inc. AVST today announced it has added thirty new resellers to its channel program this year, giving the company a total of more than 200 channel partners worldwide. Already the leading independent provider of unified communications UC solutions for the enterprise...
- Research articles 2005-09-14
- Whitehill Announces Record Sales Quarter With More Than 200 Customers Worldwide and 13 Channel Partners, Leading Internet Infrastructure Software provider announces 45 new customers in less than 3 months, including Sinclair Oil, Verizon and Navigant.
- MONCTON, NB, Dec 13, 2000 MONCTON, NB, Dec 13, 2000
- Research articles 2000-12-13
- Channel Partner Scorecard
- This template helps channel sales management assess the effectiveness of current channel partners. The template can be used to track marketing campaigns and the use of market development funds. It can enter the channel partner's key profile and contact information in the template, as well as the forecasted and actual...
- Tools & templates 2004-06-16
- How to Motivate a Channel Partner
- A reader writes: I'm an account executive for a high tech company who sells through a network of partners/resellers. Do have advice or mistakes to avoid when dealing with resellers ? What is the best way to have them commit for my company instead of...
- Blog posts 2008-10-28
- Selecting the Right Channel Partners to Maximize Sales Impact
- Manufacturers must determine what their end-users actually do when purchasing and implementing solutions and then build balanced channel programs to serve them. Balanced programs provide market and geographic coverage, plan for change, and organize to take advantage of the focus and flexibility offered by second- and third-tier partners. The management...
- White papers 2004-10-25
- Avnet Partner Solutions BladeCentral Program Aligns Channel Resources with Growing IBM Blade Server Market; New Program Provides Sales, Marketing, Training, Leasing, and Logistics Resources for IBM Channel Partners
- TEMPE, Ariz. -- Expanding on its successful IBM BladeCenterTM FootPrint "seed" program for blade server chassis, Avnet Partner Solutions, Americas, the leading value-added distributor of IBM enterprise computing products, storage, software and services, today announced the launch of its BladeCentral for IBM program. BladeCentral is designed to help partners rapidly...
- Research articles 2005-06-21
- Collaborative Channel Planning
- The article describes how PRTM worked with our client to end this counterproductive situation with its channel partners, and the associated inventory-accumulation costs. The structure was based on sales account managers' inaccurate bottom-up forecasts of sales to end-users. Some channel partners naturally responded by placing orders in excess of their...
- White papers 2003-01-01
- Datacom gray market: how big a deal? OEMs and their new-sales channel partners don't like it, but careful buyers can save a bundle on network gear left behind by bankrupt bubble casualties. (Buyer's Blueprint).
- Until the dot-com bubble burst, most data networking original equipment manufacturers OEMs didn't give the used equipment market much thought. It represented only a few percent of their total sales, and most of it went offshore, to out-of-the-way Until the dot-com bubble burst, most...
- Research articles 2003-01-01
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