<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[channel seven Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/channel+seven.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to channel seven]]></description>
	<s:counts start="0" returned="8" found="8" />
	<language>en-us</language>
	<item>
		<title><![CDATA[GOLF: Heineken Classic accuses Davis Cup of damaging golf]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_7235/is_200401/ai_n29761789]]></link>
		<description><![CDATA[AAP Sports News Australia   01-28-2004   GOLF: Heineken Classic accuses Davis Cup of damaging golf      By Simon King      SYDNEY, Jan 28 AAP - Heineken Classic organisers have accused Tennis Australia of deliberately  damaging golf by refusing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 28 Jan 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/australian+associated+press+pty+ltd..html"><![CDATA[Australian Associated Press Pty Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/channel+seven.html"><![CDATA[Channel Seven]]></category>
		<category domain="http://resources.bnet.com/topic/heineken+n.v..html"><![CDATA[Heineken N.V.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Channel Seven snares Leckie.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200304/ai_n17845447]]></link>
		<description><![CDATA[Apr 03, 2003 (The Courier-Mail - ABIX via COMTEX)    Apr 03, 2003 (The Courier-Mail - ABIX via COMTEX)  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 04 Apr 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/channel+seven.html"><![CDATA[Channel Seven]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Channel Seven fires first salvos in the battle for ratings.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200303/ai_n17636462]]></link>
		<description><![CDATA[Mar 12, 2003 (The Age - ABIX via COMTEX)    Mar 12, 2003 (The Age - ABIX via COMTEX)  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 12 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/channel+seven.html"><![CDATA[Channel Seven]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Soc: Struggling Soccer Australia gets cash boost]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_7235/is_200301/ai_n29668853]]></link>
		<description><![CDATA[00-00-0000    Soc: Struggling Soccer Australia gets cash boost      By Guy Hand      MELBOURNE, Jan 23 AAP - Cash-strapped Soccer Australia is on the  verge of financial salvation after clinching a multi-million dollar sponsorship deal  with sportswear...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 23 Jan 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://resources.bnet.com/topic/australian+associated+press+pty+ltd..html"><![CDATA[Australian Associated Press Pty Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/channel+seven.html"><![CDATA[Channel Seven]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Oly: Socog sells rehearsal tickets to makeup funding = 2]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_7235/is_199912/ai_n30776278]]></link>
		<description><![CDATA[AAP Sports News Australia   12-10-1999   Oly: Socog sells rehearsal tickets to makeup funding = 2      But SOCOG has now ruled stadium packages already sold can be used only by the purchaser  and family and not for corporate entertaining.  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 10 Dec 1999 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/australian+associated+press+pty+ltd..html"><![CDATA[Australian Associated Press Pty Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/channel+seven.html"><![CDATA[Channel Seven]]></category>
		<category domain="http://resources.bnet.com/topic/international+olympic+committee.html"><![CDATA[International Olympic Committee]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[PR's Trickle-Down Theory]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51959]]></link>
		<description><![CDATA[The next time you talk to your customers, ask them what they value about your company. Don't be surprised if you get a number of varied responses. After all, this is the "One-to-One" Age, where everything is customized specifically for every potential customer — well, just about everything.  ...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 15 Apr 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/channel+seven.html"><![CDATA[Channel Seven]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA["Do Your PR People Know What's Being Said About You on the Net?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51961]]></link>
		<description><![CDATA["Do you know what the 60+ million people on the Internet are saying about your company, product, services or executives? If you are a public relations pro, a corporate, financial, or brand manager, what you don't know could be your undoing.     "    ...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 04 Jan 1999 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/channel+seven.html"><![CDATA[Channel Seven]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Preaching to the Masses:Consumer PR for High-Tech Clients]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51969]]></link>
		<description><![CDATA[PR professionals representing technology clients face a unique challenge when it comes to gaining press in the consumer media. Though accessible, consumer outlets such as morning talk shows, lifestyle columns and magazine features are miles away from the familiar terrain of trade and business press.  "   ...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 08 Jul 1998 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/channel+seven.html"><![CDATA[Channel Seven]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
</channel>
</rss>
