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BNET Business Dictionary
- Channel
- a method of selling and distributing products to customers, directly or through intermediaries. Channels include direct sales, retail outlets, the Internet, and wholesalers.
- Channel definition on BNET »
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- Future-Proof Warehouse Management
- Retailers' supply chains are becoming more complex. As retailers deliver services across an increasing number of channels to maximize revenue potential, customers in each of those channels are becoming more demanding. Additionally, the supply pipeline in each of those channels is becoming more global, as international sourcing seeks to exploit...
- White papers
- Maximizing Channel Performance
- The days when selling through third-party channels were simple are long gone. As more and more providers come to realize the many advantages of selling through these channels, the landscape of channel partner selling has become dramatically more complex. To get the most out of this market, suppliers need to...
- White papers 2007-11-01
- China's Affiliate Marketing Woes
- The affiliate channel might just be the way to cut through Western-Asian cultural barriers in online marketing, especially in China. A major disconnect that exists in many of the Asian markets is that, while there is huge potential for the affiliate channel in Asia, there is a dearth of big...
- White papers 2007-11-06
- Developing Positive Interactions Through Real-Time Decisioning
- The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation of digital channels like email and Short Message Service SMS were heralded as a godsend for marketers. Faced with growing...
- White papers 2007-10-23
- Developing a Channel Strategy
- What’s the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Average Selling Price Analysis
- This template helps you calculate the average selling price for multiple products sold across multiple distribution channels. It also calculates the simple average selling price of the products sold in each channel.
- Tools & templates 2007-09-01
- The Relative Price And Relative Productivity Channels For Aggregate Fluctuations
- This paper demonstrates that sectoral heterogeneity itself - without any additional bells or whistles - has first-order implications for the transmission of aggregate shocks to aggregate variables in an otherwise standard DSGE Dynamic Stochastic General Equilibrium model. The effects of sectoral heterogeneity on this transmission are decomposed into two channels:...
- White papers 2006-06-01
- Interactive Marketing Channels To Watch In 2006
- Email and search marketing are now the foundation of most interactive marketing programs. But marketers are also enthusiastic about emerging channels like social networks and RSS. What stops more marketers from testing these and other new channels like games and mobile? They have their hands full optimizing existing channels and...
- Research reports 2006-04-27
- Channel Optimization: Are You Giving The Channel Too Much?
- Given the squeeze-play on the end-users prices, increased channel competition, and investor demands for steady - if not increasing - earnings, it is hard to believe that many companies have an untapped source of additional profits on current business. In a worldwide channel economics study, Rubicon analyzed industry giants like...
- White papers 2005-10-10
- Why a 'Name-Your-Own-Price' Channel Makes Sense for Service Providers (or: Who Needs Priceline, Anyway?)
- The 'Name-Your-Own-Price' NYOP channel, exemplified by Priceline, is a popular online alternative to other, more traditional channels, through which service providers such as airlines, hotels, and car rental companies offer their products to customers. This paper is motivated by the importance of developing an understanding of the market implications of...
- White papers 2005-09-19
- Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
- In many durable goods industries, firms continuously offer new products to customers and market them in different versions through different channel of distribution. This paper examines the issue of when to introduce the product into the different channels. The determinants of entry time include the discounting of future profits, the...
- White papers 2005-04-15
- Internet Retailing as a Marketing Strategy
- This report analyzes the incentives for incumbent bricks-and-mortar firms and new entrants to start an online retail channel in a differentiated goods market. To this end we set up a two-stage model where firms first decide whether or not to build the infrastructure necessary to start an online retail channel...
- White papers 2005-03-01
- The Role of Intranets and Other e-Channels in Employee Communication Preferences
- Analysis of survey results from 21 large organizations in the last seven years shows employees' preferred use of electronic channels may vary from commonly believed assumptions. As additional electronic choices become available, preference for electronic channels overall increases; the new electronic options do not replace other existing electronic channels in...
- White papers 2005-01-15
- Remoteness and Real Exchange Rate Volatility
- This paper examines the impact of trade costs on real exchange rate volatility. The channel is examined by constructing a two-country Ricardian model of trade, based on the work of Dornbusch, Fischer, and Samuelson (1977), which shows that higher trade costs result in a larger nontradable sector. This, in turn,...
- White papers 2005-01-01
- Steering Customers to the Right Channels
- A single channel used to be all that companies needed to deliver products or services to their customers. But now companies, responding to customer demand for ever more channel choice, reach out through many routes. Multichannel customers spend 20 to 30 percent more money, on average, than single-channel ones do,...
- White papers 2004-11-16
- Selecting the Right Channel Partners to Maximize Sales Impact
- Manufacturers must determine what their end-users actually do when purchasing and implementing solutions and then build balanced channel programs to serve them. Balanced programs provide market and geographic coverage, plan for change, and organize to take advantage of the focus and flexibility offered by second- and third-tier partners. The management...
- White papers 2004-10-25
- Steering Customers to the Right Channels
- Customers who use a number of channels, stores, the Internet, direct mail, have a tendency to spend more money than those who use only one. But in many industries, the proliferation of channels has had the unintended consequence of increasing costs and diminishing revenues. To regain control, companies should actively...
- White papers 2004-10-01
- CRM Extends Its Reach Into Channel Sales Management
- Channel sales management can be one of the most pressing issues for companies today. The channel represents enormous opportunities, but its management historically has been fraught with inefficiencies caused by channel strategies that vary by industry and partners that run the gamut from large multimillion-dollar multinationals to small regional shops...
- White papers 2004-10-01
- Coordinating Traditional And Internet Supply Chains
- The Internet has created a new way for companies and customers to interact. Manufacturers who had previously been one or more links in the supply chain away from the end users of their products can now reach their customers directly. Retailers who faced a significant investment to increase their market...
- White papers 2004-08-13
- A CMOS Low Power, Quad Channel, 12 Bit, 40MS/S Pipelined ADC for Applications in Particle Physics Calorimetry
- The AD41240 is a 12-bit, four-channel pipelined analog to digital converter fabricated in a rad-tolerant CMOS technology and capable of running at 40 MHz with a power consumption per channel of 150 mW at 2.5V. The converter core uses a 10 stages pipeline with multiple resolution and converts in 5...
- White papers 2003-12-19
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