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- CASE STUDY:E-Business Solutions
- This Case study defines a situation where a dot-com start-up company launched a new concept in ocean-bound shipping – a reverse auction in which a company could post an overseas shipment for bid by shipping service providers, with the lowest price service provider winning the order. Like other online exchanges,...
- Case studies 2003-02-11
- CASE STUDY: Installed Base Sales
- This case study introduce a new method of promoting sales. A leading PC manufacturer sought to increase profitability amid shrinking margins in a stagnating PC market. The company's strategy refocused on how to generate sales from existing customers by way of ancillary services, but the attachment rate was low at...
- Case studies 2003-02-11
- CASE STUDY: Lead Generation
- A developer of high-end asset tracking and lifecycle management software wanted to generate qualified leads for its inside sales force. The company's previous direct mail effort of 100,000-plus mailers per month was proving very expensive, yet only produced a response rate of less than one percent. Channel Source Direct delivered...
- Case studies 2003-02-11
Additional Resources
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- New GetThere technology. (News Update).(GetThere Multi-Source Engine)(Brief Article)
- GetThere, a Sabre company, has introduced its GetThere Multi-Source Engine, which gives corporations access to fares listed on virtually all electronic distribution channels. The system is connected to all GDSs, in addition to direct ... GetThere, a Sabre company, has introduced its GetThere Multi-Source...
- Research articles 2002-07-29
- Engaging China | BTalk Australia
- [caption id="attachment_1771" align="alignleft" width="300" caption="Beijing CBD source: Wikimedia"][/caption] (Episode 307; 17 minutes 12) The Australian Business Foundation ABF has just launched a major study, outling the real experiences of 25 Australian businesses engaging in China. On today’s BTalk Australia Phil Dobbie talks to Narelle...
- Blog posts 2009-08-12
- CanWest Global Communications F1Q08 (Qtr End 11/30/07) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Carl Bayard - Genuity Capital Markets. Carl Bayard – Genuity Capital Markets Couple of questions. First off, a question for John Maguire. I was just wondering if you have an estimate of what the clean EPS number would be if...
- Earnings calls 2008-01-10
- Are the iPhone and social networks making the classic Web and intranet obsolete?
- Many as-yet-unforeseen new developments will create enormous societal, cultural, and business opportunities over the next decade, just as long as we don't make irreversible decisions down the wrong path. There's been an important and relatively sudden change taking place over the last couple of years in the way that we...
- News items 2009-10-25
- The Prisoner's Dilemma, the Stockholm Syndrome, or a Case of Both? - By Max Starkov
- The Prisoner's Dilemma, the Stockholm Syndrome, or a Case of Both? - By Max Starkov For some time now, we have been hearing from many industry sources that during renewal negotiations Expedia/Hotels.com has demanded new terms and conditions that are against everything the hospitality industry stands for: last room availability,...
- News items 2009-10-19
- Understanding Mail-Order Sales
- Mail-order sales continue to flourish, in part because companies can attract customers without incurring overhead costs such as retail space and related expenses. Specialty catalogers — particularly those that sell niche items like hand-made apparel, kitchen equipment, luxury items, and organic foods — have enjoyed considerable success. This article looks...
- Articles 2007-11-09
- Talkbiznow Targets Business Networking
- Talkbiznow.com's CEO Martin Warner has been making the tech start-up rounds: raising money, talking to the press, raising money, working to attract customers, raising money. The company is trying to position itself as a new approach to using social networks in business, adding such software services as blogging, webinar facilities,...
- Blog posts 2008-09-12
- Take Out the Garbage | BTalk Australia
- Is poor quality data costing you money? Most businesses in Australia believe so but almost half have no idea just how big the problem is. Today on BTalk Australia Phil Dobbie talks to Matt Glasner, General Manager of Experian QAS for Australia and New Zealand, about how...
- Blog posts 2008-07-16
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Yet More Marketing Idiocy.
- The sales reps for business book publishers have a difficult job. It's a crowded market with powerful resellers the big bookstores who have the clout to call the shots. And while many business books contain valuable ideas, they tend to be similar in title and appearance,...
- Blog posts 2007-11-06
- Producing Customer Magazines
- Customer magazines help companies build credibility and strengthen customer relationships by offering regular channels of communication that focus on issues relevant to customers. "Relationship publishing" should incorporate a powerful mix of opinion, product information, and attitude. This may require journalistic skills, as well as design and production resources. What...
- Articles 2007-11-27
- J. Crew Group, Inc. F1Q09 (Qtr End 5/2/09) Earnings Call Transcript
- Question-and-Answer Session Operator Thank you. Operator Instructions Your first question comes from Paul Lejuez - Credit Suisse. Paul Lejuez - Credit Suisse I'm wondering which part of the business was the source of the sales upside, if you can share that, between retail or factory, or was it...
- Earnings calls 2009-05-28
- Where to Find the Bright Spots in 2009
- NEW YORK (AdAge.com) -- The worst November-December retail season since 1970; taxpayer bailouts to save Detroit; marketing budgets slashed; tens of thousands laid off across agencies, media companies and marketing departments; and still more cuts coming every day. You've read the bad news, and no one's denying that it's grim,...
- News items 2009-08-07
- TripAdvisor Launches Business Listings
- TripAdvisor Launches Business Listings TripAdvisor announced that accommodations can enhance their TripAdvisor listing with their URL, telephone number and e-mail address, to appear on TripAdvisor sites beginning January 4, 2010. The new TripAdvisor Business Listings enables owners to provide direct contact information to their properties on all TripAdvisor sites around...
- News items 2009-11-20
- Siebel Systems and Aspective Give Irish Life–& Permanent a Customer-Focused eBusiness–
- By introducing a single, integrated profile of each customer's policy information and history with the company, the joint Siebel Systems and Aspective solution enables Irish Life & Permanent to capitalize on information captured during each customer interaction. Irish Life & Permanent plc is a leading provider of personal financial services...
- White papers 2002-01-01
- Best of Both Worlds
- Best of Both Worlds Seamlessly combining old-world charm with the best of today's technologies and amenities, The Sofia Hotel is a premier chic boutique lodging destination in San Diego's Gaslamp Quarter.'Our philosophy has always been to leverage the best technology to optimize guest experiences,' says John Maclean, Assistant General Manager...
- News items 2009-09-02
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