Social media has forever changed the way customers interact with brands. Many companies see this as a threat, but prominent social technology expert Charlene Li says you can see it as an opportunity. In this podcast, Li explains how businesses can take advantage of communities, blogs, wikis and Facebook. Li...
Every revolution needs a revolutionary. Have you identified the Mohandas Gandhi, Nelson Mandela, or Che Guevara who is going to lead your corporate social revolution? This is the effort to forge new, interactive engagements with both your customers and employees using social technologies such as blogs,...
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the Marketing Experts On-Demand Webinar series titled, "Three Proven Approaches to Delivering Targeted Content." The webinar features Charlene Li , vice president and principal analyst at Forrester Research...
It's clear that companies can't control what is said about them in the social world. Blogs, consumer ratings, Facebook movements, all create pools of consumer opinion about the products and services we sell. So what is the strategic call for corporate leaders? Can you afford to play...
When your iPod earbuds aren't working or your chainsaw is hard to start, where do you turn to for help? Just a few years ago, the answer was pretty straight forward. You'd call up the company's customer support line or hunt down an FAQ on its...
Ludicrous question, right? But you youngsters gather round, because us old 'uns with a few gray hairs recall that precise question being subject of hot debate about a dozen years ago, when there actually was a "browser war" and we all wondered if Alta Vista would ever...
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