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- Video: Tune Up Your Targeting
- Chas Edwards warns that while micro-targeting is efficient, there’s also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand. Host: Chas Edwards, VP sales, CNET B2B Length: 00:04:20 by BNET staff
- Blog posts 2007-04-30
- Tune Up Your Targeting
- Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.
- Videos 2005-06-03
Additional Resources
- Digg Looks To Expand CPC Program Into Its Own Ad Net
- News sharing site Digg is taking a step toward creating an ad network that will include outside websites, Adweek reports. It’s a next step up from the cost-per-click program Digg instituted this summer, when the site interspersed ads among the streams of story posts. Like its posts, users were...
- External links 2009-10-14
- Federated Media COO Weisberger Leaves; Joins Mobile Video Company Transpera
- Jason Weisberger, till now the COO of online ad network Federated Media, is leaving and joining San Francisco-based mobile video network Transpera, as its President and COO. This comes as the hunt for FM’s CEO came to a close and the company hired a replacement for Jason instead of...
- External links 2009-09-29
- Gigaom Network Parting Ways With Federated; Going With IDG's Tech Ad Network
- Gigaomni Media GOM, the parent company of the popular network of tech sites including Gigaom, is parting ways with its long time ad partner Federated Media, and moving to a more enterprise-focused IDG TechNetwork, IDG's tech ad network, we have learned and confirmed from the two companies. The new...
- External links 2008-11-21
- Federated Media Introduces OPA-Influenced Ad Formats; Promises More 'Social Ads'
- Social media-focused ad net Federated Media is betting that larger ad formats and the ability to easily spread ads across Facebook and Twitter will help attract more ad dollars to its member sites. FM’s new premium ad product “Ad Stamp” was partially influenced by one of the new ad...
- External links 2009-09-10
- Battelle Changes Mind, Stays CEO; Deanna Brown Exits Scripps To Join FM As President/COO
- Deanna Brown is leaving her post at Scripps Networks (NYSE: SNI) to join Federated Media as its new President and COO. The hiring completes a search that was began last May when John Battelle, the company’s founder and CEO, said that the company needed a new leader to move...
- External links 2009-09-29
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