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	<title><![CDATA[cheerios Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to cheerios]]></description>
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		<title><![CDATA[Food Roundup: Attacks on Cheerios, PBG, Burger King and More]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000664/food-roundup-attacks-on-cheerios-pbg-burger-king-and-more/]]></link>
		<description><![CDATA[FDA targets Cheerios health claims -- General Mills could be in trouble for claiming its cereal can lower your cholesterol in six weeks. Though the claim has appeared on Cheerios boxes for more than two years, the Food and Drug Administration is only now cracking down, telling the company that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 13 May 2009 09:18:10 -0700</pubDate>
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		<title><![CDATA[Racing for Books!; Cheerios® Spoonfuls of Stories® and Driver Bobby Labonte Rev Up to Get Books to Kids]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Sept_15/ai_n26987409]]></link>
		<description><![CDATA[MINNEAPOLIS -- Cheerios to donate 43 books for every lap completed in last 10 races for a possible GRAND TOTAL of more than 135,000 books!]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 15 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
		<category domain="http://resources.bnet.com/topic/cheerios.html"><![CDATA[CHEERIOS]]></category>
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		<title><![CDATA[Cheerios Distributes Five Million Books to Children: Free inside Cheerios Cereal Boxes]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Nov_15/ai_n6360127]]></link>
		<description><![CDATA[MINNEAPOLIS -- CheeriosR, John Lithgow team up to support First Book to help get books to children who need them]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
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		<title><![CDATA[Green, Petty Team Help Get Books to Children; Cheerios Spoonfuls of Stories Donates Full Pledge: Nearly 23,000 Books For Team's Run]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_10/ai_n6229253]]></link>
		<description><![CDATA[KANSAS CITY, Kan. -- CheeriosR and First Book made it a storybook finish at Kansas in Sunday's NASCAR NEXTEL race.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 10 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
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		<title><![CDATA[Cheerios Spoonfuls of Stories Donates Nearly 15,000 Books to Children in Sacramento, Oakland and San Francisco Thanks to Sunday's Performance at Sonoma Raceway]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_June_28/ai_n6088315]]></link>
		<description><![CDATA[SONOMA, Calif. -- Petty Enterprises and Cheerios made it a storybook finish at Infineon Raceway in Sunday's Dodge/Save Mart 350 NASCAR Nextel Cup race.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
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		<title><![CDATA[Going bananas: how the newest cheerios introduction gives consumers exactly what they want.(New Product Profile )(General Mills's new Strawberry Banana Berry Burst Cheerios )]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6572/is_200402/ai_n25954314]]></link>
		<description><![CDATA[The most recent cereal introduction from General Mills,  Minneapolis, Minn., delivers ultimate convenience in a breakfast bowl by  allowing consumers to continue eating Cheerios as they have been for  decades.    The most recent cereal introduction from General Mills,  Minneapolis, Minn., delivers ultimate convenience...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Feb 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cheerios.html"><![CDATA[CHEERIOS]]></category>
		<category domain="http://resources.bnet.com/topic/general+mills+inc..html"><![CDATA[General Mills Inc.]]></category>
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		<title><![CDATA[Berry pleasing Cheerios. (Rollout).(General Mills introduces two new varieties of Cheerios cereal)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6635/is_200302/ai_n26510594]]></link>
		<description><![CDATA[Nearly one out of every two households (47 percent) purchased a  Cheerios product last year. In fact, if all the Cheerios made in one  year were placed end to end, they would reach the moon and back nine  times. So it's no wonder that Minneapolis, Minn. ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cheerios.html"><![CDATA[CHEERIOS]]></category>
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		<title><![CDATA[It's crystal clear: General Mills, Kroger Co. stand out for a year of logistics leadership. (Logistics Report)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go2178/is_200210/ai_n7296781]]></link>
		<description><![CDATA[You know one company for making Cheerios. You know the other for selling them.       You know one company for making Cheerios. You know the other for selling them. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Oct 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cheerios.html"><![CDATA[Cheerios]]></category>
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		<title><![CDATA[General Mills Inc. (The Bottom Line)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1572/is_200202/ai_n6804260]]></link>
		<description><![CDATA[General Mills Inc. is a leading producer of packaged consumer foods. Perhaps its best-known products are its Big G cereals, which range from traditional, no-frills varieties (Cheerios, Wheaties, Chex) to colorful concoctions that appeal to children of all      General Mills Inc. is a leading producer...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Feb 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cheerios.html"><![CDATA[Cheerios]]></category>
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		<title><![CDATA[Cheerios goes for the gold with 'Read-the-Box' promotion. (News Perspective).(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4923/is_200202/ai_n18057906]]></link>
		<description><![CDATA[It probably would surprise most cereal-eaters to hear that research  cited by General Mills Canada Co. shows that, before consumers finish  their favorite box of breakfast cereal, they will have read the carton  as many as 12 times. Now, General Mills    It probably would...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Feb 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/athlete.html"><![CDATA[athlete]]></category>
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		<category domain="http://resources.bnet.com/topic/general+mills+inc..html"><![CDATA[General Mills Inc.]]></category>
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		<title><![CDATA[British Firm to Operate Fort Wayne, Ind., Warehouse for General Mills.(Knight Ridder/Tribune Business News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200010/ai_n22486461]]></link>
		<description><![CDATA[Oct. 12--FORT WAYNE, Ind.--Cheerios, Betty Crocker cake mixes and  Hamburger Helper will fill a 750,000-square-foot warehouse in southwest  Allen County.    Oct. 12--FORT WAYNE, Ind.--Cheerios, Betty Crocker cake mixes and  Hamburger Helper will fill a 750,000-square-foot warehouse in southwest  Allen County.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 13 Oct 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cheerios.html"><![CDATA[Cheerios]]></category>
		<category domain="http://resources.bnet.com/topic/general+mills+inc..html"><![CDATA[General Mills Inc.]]></category>
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		<title><![CDATA[The Boston Globe Downtown Column.(Knight Ridder/Tribune Business News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200004/ai_n22461628]]></link>
		<description><![CDATA[Apr. 7--I like milk. I like it with my Cheerios in the morning and  my cookies at night. With two kids, and another on the way, milk is  important in my household.    Apr. 7--I like milk. I like it with my Cheerios in the morning...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 06 Apr 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/boston+globe.html"><![CDATA[Boston Globe]]></category>
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		<title><![CDATA[BIG G HAS SPECIAL CHEERIOS FOR BIG '00: GENERAL MILLS PLANS MILLENIOS FOR LIMITED RUN.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199906/ai_n25588307]]></link>
		<description><![CDATA[Forget the cheer. General Mills wants consumers to ring in the  millennium with Cheerios.    Forget the cheer. General Mills wants consumers to ring in the  millennium with Cheerios.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jun 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cheerios.html"><![CDATA[CHEERIOS]]></category>
		<category domain="http://resources.bnet.com/topic/general+mills+inc..html"><![CDATA[General Mills Inc.]]></category>
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		<title><![CDATA[Boston Entrepreneur Plans to Open Natural Food Supermarkets.(Originated from The Boston Globe)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_199608/ai_n22320461]]></link>
		<description><![CDATA[Aug. 3--Leo Kahn, a local entrepreneur who made millions by selling  everything from Cheerios to paper clips, now looks to make another  fortune in tofu, granola and organic tomatoes.  Aug. 3--Leo Kahn, a local entrepreneur who made millions by selling  everything from Cheerios to paper clips,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 03 Aug 1996 00:00:00 -0700</pubDate>
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