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- Technology Brands Meet the Bottom Line
- The technology industryÆs Chief Marketing Officer CMO Council last fall released its Measures+Metrics study, which showed branding at the bottom of the barrel when it comes to measuring marketing performance. Technology CMOs also said that brand equity is one of the least reported measurements to senior management. Following the heady...
- White papers
- How CMOs Can Earn a Seat at the Strategy Table
- To get a seat at the corporate-strategy table, it's not enough for Chief Marketing Officers CMO to integrate brand and business results. It's every bit as important that other C-level officers experience their work as both drivers and enablers of long term business success. With all the talk of the...
- White papers 2004-11-01
- Del Monte Seeks Split with Charlie the Tuna
- Del Monte wants someone to take StarKist off its hands, but given the gloomy mergers and acquisitions market, not to mention the troubled seafood market, that may be tough. by Dan Mitchell
- Blog posts 2008-05-16
- A Chief Marketing Officer Who "Gets It"
- Here's what I like about her approach. She's entirely tactical, right down to the basics of motivational psychology. She's not blathering the typical biz blab about about strategy and brand. She focuses on what's useful: generating leads and measuring what works. This...
- Blog posts 2008-10-09
Additional Resources
- A Chief Marketing Officer Who
- A Chief Marketing Officer WhoRE: A Chief Marketing Officer Who "Gets It"I agree. WAY too many blowhards out there in marketing who couldn't "strategize" themselves out of a paper bag. It's about getting the leads and stoking the sales fire ... not about this strategic hubris that passes...
- Discussion threads 2008-10-09
- Depot adds Costello. (People Today).(John Costello joins Home Depot as chief marketing officer )(Brief Article)
- ATLANTA -- Home Depot has hired John Costello as chief marketing officer, a new position created after the retirement earlier this year of Dick Sullivan as senior vp of marketing. Costello was most recently chief global marketing officer at Ya ...
- Research articles 2002-10-28
- JCP names chief marketing officer. (People Today).(Mike Boylson appointed executive vice presidnet and chief marketing officer of J.C. Penney)(Brief Article)
- PLANO, TX -- Mike Boylson, currently vp and director of marketing, planning and promotions, has been named executive vp and chief marketing officer of JCPenney, effective April 1. Reporting to Vanessa Castagna, chairman and ceo, JCPenney Store PLANO, TX...
- Research articles 2003-03-28
- 14: Jeri Finard; Chief marketing officer, Kraft Foods, Altria Group.(Jeri Finard appointed as chief marketing officer )(Brief article)
- POWER PLAY: Jeri Finard, 46, was recently appointed Kraft's first-ever chief marketing officer and given singular oversight of consumer innovation and marketing services, which had been run as separate divisions. Technology is playing an increasingly POWER PLAY: Jeri Finard, 46, was recently appointed Kraft's first-ever...
- Research articles 2006-10-09
- Recruiting For Change: Global experience key to McD's search ; In seeking new chief marketing officer, chain rethinks structure.(McDonald's Corp. is recruiting for new chief marketing officer)(Brief Article)
- As McDonald's Corp. begins meeting with candidates for a global chief marketing officer, the company is making other changes here and abroad to rebuild its international marketing machine. As McDonald's Corp. begins meeting with candidates for a global chief marketing officer, the company is...
- Research articles 2002-06-24
- Del Monte Foods Names Chief Marketing Officer
- FOOD AND BEVERAGE CLOSE-UP-15 May 2008-Del Monte Foods Names Chief Marketing OfficerC2008 - CloseUpMedia - newsdesk@closeupmedia.com Del Monte Foods announced that the company has appointed William D. Pearce, a former Chief Marketing Officer CMO at Taco Bell, as Senior Vice President and Chief Marketing Officer, and that the company...
- Research articles 2008-05-15
- BankAtlantic Names Mark Begelman Executive Vice President and Chief Marketing Officer; Former President and Chief Operating Officer of Office Depot Joins Executive Team at Florida's Most Convenient Bank
- FORT LAUDERDALE, Fla. -- BankAtlantic, Florida's Most Convenient Bank, today announced that Mark Begelman, former President and Chief Operating Officer for Office Depot and founder/former Chief Executive Officer of Mars Music, has been named Executive Vice President and Chief Marketing Officer. Begelman will be responsible for all aspects of BankAtlantic's...
- Research articles 2005-10-18
- Wind River Names John Bruggeman Chief Marketing Officer and Tomas Evensen Chief Technology Officer
- ALAMEDA, Calif. -- Wind River Systems, Inc. (Nasdaq:WIND), the global leader in device software optimization DSO, today announced that John Bruggeman has been named Chief Marketing Officer, reporting to Ken Klein, President, CEO and Chairman. Bruggeman will have responsibility for product planning and management, corporate marketing and field marketing. Wind...
- Research articles 2004-07-30
- Gemstar-TV Guide Names Alan Cohen Executive Vice President and Chief Marketing Officer
- LOS ANGELES -- Gemstar-TV Guide International, Inc. (NASDAQ: GMST), announced today that it has appointed Alan Cohen executive vice president and chief marketing officer. Mr. Cohen will join the company in this newly created position on June 19 and report to Gemstar-TV Guide chief executive officer Rich Battista. An executive...
- Research articles 2006-06-19
- E-centives Appoints Kamran Amjadi as Its Chairman and Chief Executive Officer; Dadi Akhavan Will Resume the Position of President and Assume the New Role of Chief Marketing Officer
- E-centives, Inc. (SWX: ECEN), a leading provider of interactive marketing technologies and services, today announced the appointment of Kamran Amjadi as its Chairman and Chief Executive Officer, effective today. Dadi Akhavan will continue his position as President and assume the newly created role of Chief Marketing Officer. Mr....
- Research articles 2005-04-06
- MarketTools(R) Appoints Chief Marketing Officer and Chief Methodologist
- MarketTools, Inc., the leading innovator of online marketing research, announced today that it has appointed Pamela S. Kramer as its Chief Marketing Officer and W. Michael Conklin as its Chief Methodologist. The addition of both industry leaders underscores MarketTools' commitment to accelerate its communications, product development, and advanced analytics capabilities...
- Research articles 2005-12-06
- mBlox Appoints Steve Livingston as Chief Marketing Officer
- Wireless News 01-23-2007 mBlox Appoints Steve Livingston as Chief Marketing Officer WIRELESS NEWS-January 23, 2007-mBlox Appoints Steve Livingston as Chief Marketing Officer C2007 10Meters - http://www.10meters.com mBlox, a mobile transaction network, announced that Steve Livingston has...
- Research articles 2007-01-23
- RTW, Inc. Appoints Tanna L. Moore to Chief Marketing Officer
- MINNEAPOLIS--BUSINESS WIRE--Dec. 11, 1998--RTW, Inc. (Nasdaq: RTWI) has appointed Tanna L. Moore to the position of Chief Marketing Officer. Moore is responsible for providing leadership to RTW's marketing effort including both sales and marketing for all of RTW's locations nationwide. Before joining RTW as Chief Marketing Officer Moore...
- Research articles 1998-12-11
- New KPMG CMO plans marketing strategies; With KPMG's switch to public company, Rebrovick has Big Job.(chief marketing officer Linda Rebrovick)(Brief Article)(Interview)(Statistical Data Included)
- Linda Rebrovick, KPMG Consulting L.L.C.'s new chief marketing officer, has a task unique in consulting history: overseeing all the global marketing efforts of a publicly traded Big 5 firm. Linda Rebrovick, KPMG Consulting L.L.C.'s new chief marketing officer, has a task unique in consulting...
- Research articles 2001-03-05
- Openwave names Jody Bilney as Chief Marketing Officer; Verizon and Schwab Marketing Executive to join Openwave management team.
- M2 PRESSWIRE-11 October 2005-Openwave Systems: Openwave names Jody Bilney as Chief Marketing Officer; Verizon and Schwab Marketing Executive to join Openwave management teamC1994-2005 M2 COMMUNICATIONS LTD RDATE:11102005 Openwave Systems Inc. (Nasdaq: OPWV), the leading provider of open software products and...
- Research articles 2005-10-11
- Del Monte Foods Appoints Bill Pearce as Chief Marketing Officer
- Consumer Goods Veteran Will Spearhead Company's Enhanced Focus on Marketing Company to Centralize all Marketing Functions in San Francisco SAN FRANCISCO -- Del Monte Foods Company (NYSE: DLM) announced today organizational changes designed to further enhance the Company's focus on marketing strategy, innovation, and execution. The Company has...
- Research articles 2008-05-14
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