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	<title><![CDATA[chief marketing officer Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to chief marketing officer]]></description>
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		<title><![CDATA[A Chief Marketing Officer Who "Gets It"]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=507]]></link>
		<description><![CDATA[Here's what I like about her approach.    	She's entirely tactical, right down to the basics of motivational psychology.  	She's not blathering the typical biz blab about about strategy and brand.  	She focuses on what's useful: generating leads and measuring what works.    This...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 09 Oct 2008 11:30:56 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/chief+marketing+officer.html"><![CDATA[Chief Marketing Officer]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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		<title><![CDATA[Del Monte Seeks Split with Charlie the Tuna]]></title>
		<link><![CDATA[http://industry.bnet.com/food/100053/del-monte-seeks-split-with-charlie-the-tuna/]]></link>
		<description><![CDATA[Del Monte wants someone to take StarKist off its hands, but given the gloomy mergers and acquisitions market, not to mention the troubled seafood market, that may be tough. by Dan Mitchell]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 16 May 2008 14:20:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/private+equity.html"><![CDATA[Private Equity]]></category>
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		<category domain="http://resources.bnet.com/topic/chief+marketing+officer.html"><![CDATA[Chief Marketing Officer]]></category>
		<category domain="http://resources.bnet.com/topic/del+monte.html"><![CDATA[Del Monte]]></category>
		<category domain="http://resources.bnet.com/topic/starkist.html"><![CDATA[StarKist]]></category>
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		<category domain="http://resources.bnet.com/topic/dan+mitchell.html"><![CDATA[Dan Mitchell]]></category>
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		<title><![CDATA[How CMOs Can Earn a Seat at the Strategy Table]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=156089]]></link>
		<description><![CDATA[To get a seat at the corporate-strategy table, it's not enough for Chief Marketing Officers CMO to integrate brand and business results. It's every bit as important that other C-level officers experience their work as both drivers and enablers of long term business success. With all the talk of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/cmos.html"><![CDATA[CMOS]]></category>
		<category domain="http://resources.bnet.com/topic/chief+marketing+officer.html"><![CDATA[Chief Marketing Officer]]></category>
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		<title><![CDATA[Technology Brands Meet the Bottom Line]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=139418]]></link>
		<description><![CDATA[The technology industryÆs Chief Marketing Officer CMO Council last fall released its Measures+Metrics study, which showed branding at the bottom of the barrel when it comes to measuring marketing performance. Technology CMOs also said that brand equity is one of the least reported measurements to senior management. Following the heady...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
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