christina salerno and sales force management

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How to Create an Effective Sales Presentation

Generic speeches and snazzy PowerPoint slides just don't cut it anymore — especially with corporate customers who have reduced spending to boost their bottom lines. Here's how to retool your sales pitches to better address the needs of your customers. Know Their...

Tags: Industry, Customer, Sales Presentation, Sales Pitch, Sales Strategy, Sales Force Management, Sales, IBM, Big Blue, Sales Presentations, Sales Pitches, BNET Crash Course, Christina Salerno

Articles 2009-06-22

Five Strategies for Selling During a Recession

Are these the worst of times? Or are they the best of times — to prove your product's value, snatch up top talent, and make your regular customers feel special? Depends on your perspective. ...

Tags: Strategy, Recession, Stevens, Asher, Employee Training, Sales Strategy, Sales Force Management, Sales, Selling, Downturn, Sales Tactics, IBM, Sell Like IBM, Christina Salerno

Articles 2009-06-26

Can College Teach You to Sell?

In an era of recession and increasingly better-educated customers, some sales professionals say on-the-job sales training doesn't cut it anymore. Training the Next Generation of Sales Reps Advocates for college sales programs say that sales departments face a problem much larger than...

Tags: Sales Strategy, Sales Force Management, Sales, Sales Education, BNET Briefing, Sales Training, Recession, Economy, Customers, Christina Salerno

Articles 2009-07-27