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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or...
- Advertisement definition on BNET »
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- 2008 Ad
- For roughly 100 years, the automobile generally has been configured the same way it was after it replaced the horse and buggy-four wheels, a steering wheel, an engine in the front. Albeit with massive improvements along the way, the automobile also has operated in the same way for a century,...
- Research articles 2008-01-01
- Motor City shops hit the skids; Once-great ad town feels the pain as $880 mil in Big Three biz drives off.(News)
- Byline: JEAN HALLIDAY jhalliday@adage.com Detroit's ad community is very, very nervous. Much of the swagger of Motown's once-mighty auto-ad-agency population, fed by clients with big egos and even bigger budgets, is gone-replaced by fear as struggling Detroit automakers break...
- Research articles 2007-07-23
- Lee Iacocca back for Chrysler ad campaign
- DETROIT, United States AFP — The man who pulled Chrysler Corp. out of near-bankruptcy in the 1980's is coming back. And he's bringing his old tagline: "If you can find a better car, buy it." Retired chairman and chief executive Lee Iacocca has been drafted to star in...
- Research articles 2005-07-07
- Chrysler brining Lee Iacocca back for ad campaign
- DETROIT, United States AFP — The man who pulled Chrysler Corp. out of near-bankruptcy in the 1980s is coming back. And he's bringing his old tagline: "If you can find a better car, buy it." Retired chairman and CEO Lee Iacocca has been drafted to star in a...
- Research articles 2005-07-07
- Late News; Brad Pitt to star in U.S. Heineken ad.
- [White Plains, N.Y.] In an unusual move for an A-list actor, Brad Pitt will appear in a David Fincher-directed ad for Heineken that will run in the U.S, according to people familiar with the matter. Heineken USA is contemplating running the ad on spot TV during the...
- Research articles 2004-12-13
- The only way into the fast lane
- Byline: DAVID J. KILEY Throw in an extra day this year for leap year, at no extra charge even, and you still won't be doing much of a favor for carmakers and their dealers desperate to torque up their sales numbers. From a macro view, the auto industry has...
- Research articles 2004-04-01
- Late News.
- Chrysler to unveil Celine Dion deal [auburn hills, mich.] Chrysler Group will announce Nov. 5 it has inked a deal with Celine Dion for its Chrysler brand vehicles. The pact includes her appearance in at least one TV spot, according to an executive close...
- Research articles 2002-11-04
- Late News.(includes multiple records)
- Nissan ending 'Driven'; 'Shift' tag to launch [gardena, calif.] Nissan North America's Nissan Division will replace the brand's ``Driven'' tagline with new ads built around ``Shift'' starting with the September campaign for the 2003 model 350Z sports car, dealers said. A Nissan spokesman said...
- Research articles 2002-08-12
- Environmentalists Blast Big 3 Automakers -- America's 'Can't Do' Companies -- for Opposing Greater Fuel Efficiency for Cars, SUVs
- WASHINGTON, March 11 /U.S. Newswire/ -- This past weekend, the National Environmental Trust Action Fund released a new 30-second television ad blasting U.S. automakers for opposing strong vehicle fuel efficiency standards, or CAFE, in the energy legislation currently before the U.S. Senate. "The auto industry is engaging in its usual...
- Research articles 2002-03-11
- Dealership Competition In The U.S. Automobile Industry
- Lall B. Ramrattan [*] Abstract This paper develops a model of dealership rivalry for the U.S. auto industry in line with the research program of Joe Bain. In Bain's research, the literature depicts the auto. industry as a differentiated oligopoly with non-price competition and price collusion. It has...
- Research articles 2001-03-22
- Adages.(briefs about advertising)(Brief Article)(Column)
- Foxing around Zenith Media has been hunting down some big accounts lately-and making a killing. Last year, it scored more than $1 billion in new business. Not surprisingly, Adages has learned CEO John Perriss is a seasoned huntsman. Three days a week, in the...
- Research articles 2001-02-26
- The party's over; Cars.(Brief Article)
- The good times won't be rolling so smoothly in 2001 for the auto industry after back-to-back, record-setting sales years that started in 1999, experts warn. Advertising could take a hit. Car and truck marketers are expected to sell between 500,000 and 1 million fewer...
- Research articles 2001-01-01
- TRAFFIC JAM: AUTOS PLY THE WAY ATOP NATION'S LEADING BRANDS.
- Chevrolet injected $347.7 million into media and helped pull off an all-auto trifecta that included Ford and Dodge as the biggest U.S. ad spenders in first-half '98, according to Advertising Age's semiannual report on the nation's top megabrands. Ford trailed by a nose, at...
- Research articles 1998-11-09
- Business World
- Phone in those bids now! OKLAHOMA CITY JR -- Cable Auction will premiere Thursday in the Oklahoma City area, allowing cable viewers to buy all types of new merchandise by phone from home. "This type of shopping is very advantageous to the customer when compared to shopping at...
- Research articles 1998-04-01
- R&D rivalry in the U.S. automobile industry: a simultaneous equation model appraoch to Bain's hypothesis
- Background and IntroductionR&D efforts in the U.S. Auto industry are channeled into a variety of processes such as stamping, casting, machining, and assembling. Within the time-frame of our investigation, R&D efforts had to embrace sudden changes in taste toward small, fuel-efficient cars due to the OPEC crises [12] pp. 2-3...
- Research articles 1998-03-22
- Changing direction: eight major auto brands changed slogans and/or marketing strategies in 1997
- It seems that a model year doesn't go by without a gaggle of companies restaging their brand strategies; this in the most expensive category, short of housing, in which consumers shop. In other words, why is it so difficult to say what Mercury is or what Acura means? ...
- Research articles 1998-01-05
- Chevy finally set to promote new Venture minivan
- WARREN, Mich. -- The 1997 Venture minivan is key to Chevrolet's hopes of again becoming the nation's top-selling automotive brand. Yet Chevy has been oddly silent in promoting its new family-hauler. That's about to change. The replacement for the slow-selling Lumina APV began arriving on dealer...
- Research articles 1997-02-20
- USA TODAY Ad Track: Chrysler Eagle ads rated effective
- WASHINGTON--BUSINESS WIRE--July 10, 1995--Three-quarters of the television viewers familiar with a recent Chrysler Eagle ad campaign found the ads to be effective, according to a new Ad Track poll appearing in Monday's editions of USA TODAY.
- Research articles 1995-07-10
- Home shopping for the family car?
- Auto makers explore using interactivity to turn TV sets into the auto showrooms of the future. At a PaineWebber Group Inc. media conference last December, laughs rippled through the audience when Time Warner Inc.'s interactive tech guru, Geoffrey Auto makers explore using...
- Research articles 1994-04-11
- Chrysler ends Martha deal. (TV Buyer).(Chrysler Group ends ad deals with Martha Stewart magazine and TV show)(Brief Article)
- Chrysler Group last week terminated its ad agreements with Martha Stewart's magazine and TV show, Martha Stewart Living The carmaker is already using its Web site to talk up its recently signed ad spokeswoman, singer Celine Dion. Chrysler Group last week terminated...
- Research articles 2003-01-13
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