Chrysler LLC

Recent Events

News & Analysis

chrysler llc and ford motor co. and marketing - All News and Analysis

• Ford Outdoes Chrysler and GM in Share of Clunker Deals

  BNET - 2009-08-27

  The Ford Focus and the Ford Escape made it into the Top 10 new vehicles purchased under the Cash for Clunkers program. But overall, Asian brands won the most share from the program. by Jim Henry

  Tags: Chrysler LLC, General Motors Corp., Ford Motor Co., Branding, Marketing, Jim Henry

• Dealer Deaths Could Help GM, Ford, Chrysler

  BNET - 2009-02-11

  The sorry state of the auto industry provides at least a sliver of good news for the struggling Detroit Three: Dismal auto sales will thin their dealer ranks at a rapid pace by encouraging voluntary consolidation and closings. The National Automobile Dealers Association predicts 1,200 of the...

  Tags: Dealer, Chrysler LLC, General Motors Corp., Ford Motor Co., Manufacturing, Sales Strategy, Branding, Sales, Marketing, Rick Popely

• Q&A: Mark Fields of Ford on Fiat-Chrysler, Microsoft

  BNET - 2009-01-26

  Automakers sometimes demand exclusive relationships with other car companies and suppliers, but at first glance, Ford has no issue with a Fiat-Chrysler hookup, said Ford's Mark Fields. by Jim Henry

  Tags: Mark Fields, Fiat, Chrysler LLC, Microsoft Corp., Ford Motor Co., Sync, Manufacturing, Marketing Research, Telecom & Utilities, Marketing, Jim Henry

• Ford Grits Teeth, Cuts Truck Production

  BNET - 2008-05-21

  Ford Motor is widely reported to be cutting back on production of big SUVs, on top of cuts announced earlier. As painful as it must be, it's more evidence that the Detroit 3 are sticking to their common-sense strategy of cutting production to match demand. The traditional...

  Tags: Production, Chrysler LLC, Ford Motor Co., Sales Strategy, Sales Force Management, Channel Management, Investment, Financial Accounting, Strategy, Sales, Marketing, Finance, Management, Jim Henry

• Michael Check Joins Bunkspeed to Lead Automotive & Transportation Business.

  - 2008-01-16

  LOS ANGELES, January 16 /PRNewswire/ -- - Industry veteran joins Bunkspeed team; sees company's rendering technology as 'provoking major change' in digital design Bunkspeed, Inc. announced today that Michael Check has joined the company as President of its Automotive...

  Tags: BMW AG, Chrysler LLC, Ford Motor Co., marketing, Nissan Motor Co. Ltd., Transportation

• Atlanta rookie forward

  - 2007-12-14

  NEW YORK -- Atlanta Hawks forward Al Horford was suspended for one game by the NBA on Thursday for a flagrant foul against Toronto's T.J. Ford. Ford was injured when Horford struck him on the head and knocked him down as Ford was trying to score on a...

  Tags: Chrysler LLC, Ford Motor Co., Games, Indianapolis, MARKETING

• Atlanta rookie forward suspended for hard foul

  - 2007-12-14

  NEW YORK -- Atlanta Hawks forward Al Horford was suspended for one game by the NBA on Thursday for a flagrant foul against Toronto's T.J. Ford. Ford was injured when Horford struck him on the head and knocked him down as Ford was trying to score on a...

  Tags: Chrysler LLC, Ford Motor Co., Games, Indianapolis, MARKETING

• Fitch: Revenue Challenges to Overshadow U.S. Auto Cost Improvements in 2008

  - 2007-12-04

  CHICAGO -- Slowing U.S. economic growth will place pressure on U.S. auto sales in 2008, with revenue declines offsetting much of the benefits from recent fixed-cost improvements achieved at GM, Ford and Chrysler. Fitch Ratings expects that U.S. light vehicle sales will fall approximately 3% in 2008 to 15.6 million...

  Tags: Benefits, brand, Branding, Chrysler LLC, Detroit, FINANCE, Fitch, Ford Motor Co., General Motors Corp., Lincoln, MARKETING, revenue, U.S., UAW

• Ford moves up in quality survey

  - 2007-06-07

  DETROIT -- Although Ford Motor was the only domestic automaker to rank above industry average on J.D. Power's influential Initial Quality Study released Wednesday, industry watchers say domestic automakers remain close to closing the quality gap with import automakers. Of the top 12 brands, three are...

  Tags: brand, Branding, car, Chrysler LLC, Ford Motor Co., General Motors Corp., Manufacturing, MARKETING, survey

• Big Three's woes extend beyond high labor costs

  - 2007-05-18

  The sale of an iconic brand such as Chrysler is an attention-grabbing event, especially when its German parent in effect paid $650 million to unload it after paying $36 billion to buy it nine years earlier. This less-than-zero valuation illustrates the deep trouble Chrysler is in...

  Tags: Benefits, Branding, car, Chrysler LLC, Detroit, Ford Motor Co., General Motors Corp., Honda Motor Co., MARKETING, SOFTWARE