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• BBDO Detroit to Close as It Loses Chrysler; Twitter Was No Help

  BNET - 2009-11-09

  The fat lady has sung for BBDO Detroit. The agency will close in January, CEO Andrew Robertson told staffers, as Chrysler is not expected to re-up the shop's contract, according to Ad Age. The move was expected by everybody except those within BBDO who were in denial. by Jim Edwards

  Tags: Twitter Inc., Chrysler LLC, Advertising & Promotion, Marketing, Jim Edwards

• Fiat Plan for Chrysler is One Letter Away from "Faith"

  BNET - 2009-11-05

  Fiat's turnaround plan for Chrysler calls for changes in marketing, brand image, positioning, product development and manufacturing much, much faster than car companies usually move. by Jim Henry

  Tags: Fiat, Chrysler LLC, Product Development, Branding, Manufacturing, Product Marketing, Research & Development, Business Operations, Marketing, Jim Henry

• Fears lurk behind car sector's optimism

  Financial Times - 2009-11-04

  The move to keep Opel underlines the growing confidence filtering through the car industry. Coming on the back of rising sales last month in the US and surprisingly good results from Ford, it has led to the first bout of positive thinking about the sector for more than a...

  Tags: Car, Europe, Chrysler LLC, General Motors Corp., Car Industry, Sales Strategy, Sales Force Management, Sales, Company News, Marketing, Financial Times

• Omnicom's Wren: Chrysler Is "at Risk" and We're Pitching; 5,000 Jobs Lost Since '08

  BNET - 2009-10-22

  Omnicom chief John Wren appeared to be using his Q3 2009 conference call to pitch rival auto accounts to Chrysler, or at least to alert clients that his agencies -- including BBDO -- may be available for work soon. Wren told investors Chrysler was "at risk" and that Omnicom's agencies...

  Tags: Job, Agency, Chrysler LLC, Omnicom, Advertising & Promotion, Manufacturing, Marketing, Jim Edwards

• BBDO Losses on Chrysler Are Part of a Trend the Agency Must Get Used To

  BNET - 2009-10-13

  The psychological blows for BBDO keep on coming. The agency will not be working on Chrysler in 2010, according to Ad Age. BBDO insists it is still in contract negotiations. Meanwhile, the client is subjecting BBDO's account to death by 1,000 cuts: by Jim Edwards

  Tags: Agency, Chrysler LLC, BBDO, Advertising & Promotion, Marketing, Jim Edwards

• Too Early for BBDO Obituary on the Chrysler Account

  BNET - 2009-08-31

  The news that Chrysler is looking at creative from agencies other than BBDO for Q4 seems to have triggered some sort of anti-BBDO pile-on. by Jim Edwards

  Tags: Chrysler LLC, Advertising & Promotion, Marketing, Jim Edwards

• Ford Outdoes Chrysler and GM in Share of Clunker Deals

  BNET - 2009-08-27

  The Ford Focus and the Ford Escape made it into the Top 10 new vehicles purchased under the Cash for Clunkers program. But overall, Asian brands won the most share from the program. by Jim Henry

  Tags: Chrysler LLC, General Motors Corp., Ford Motor Co., Branding, Marketing, Jim Henry

• BMW, Mercedes Parts Alliance: Caution, Bimmer Chief Says

  BNET - 2009-05-20

  A low-level production alliance between longtime luxury German automakers BMW and Mercedes is not as certain as it appeared earlier this year, with BMW showing signs of hitting the brakes. When the plan to share parts and components arose in March, analysts cheered and this low-level uber-luxury...

  Tags: Alliance, Chrysler LLC, BMW AG, Mercedes, Branding, Marketing, Steve Miller

• Bankruptcy Bargains? No Way, says AutoTrader.com

  BNET - 2009-05-01

  The Big Three took two big hits in recent days: General Motors said that it’s restructuring will include the elimination of its venerable Pontiac brand in addition to already chopped Saturn, and Chrysler declared bankruptcy. Now, GM says it will honor all existing warranties on its orphan vehicles, and Chrysler...

  Tags: Car, Brand, Chrysler LLC, AutoTrader.com, Pontiac, General Motors Corp., Bankruptcy, AutoTrader, H3, Branding, Litigation, Marketing, Business Operations, Jim Motavalli

• Japanese Suppliers First in Line for Auto Supplier Bailout

  BNET - 2009-04-28

  Two Japanese auto-parts suppliers appear to be the first to ask the U.S. Treasury for some of the bailout funds set aside for auto suppliers, and the irony is intoxicating. Asian imports are one of the big reasons for the fall of General Motors and Chrysler. By introducing competitive products...

  Tags: Automobile Company, Chrysler LLC, Supplier, General Motors Corp., Bailout, Asian Import, Channel Management, Manufacturing, Marketing, Steve Miller