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- Understanding Marketing Ethics
- Standards for marketing ethics guide companies in their efforts to do "the right thing." These standards help identify acceptable practices, foster internal control, and deal honestly and fairly with customers. They also ensure businesses comply with the law. Sometimes companies develop and publish their own ethical standards; other times they...
- Articles 2007-11-30
Additional Resources
- Cigarette marketing reaches new high.(reports of tobacco companies )(Brief article)
- According to a report issued by the Federal Trade Commission in August, tobacco companies have more than doubled their cigarette marketing campaigns, although the amount of cigarettes being sold has declined. The Financial Times reported that the FTC report indicates tobacco companies...
- Research articles 2005-10-01
- Cigarette marketing reaches new high.(INDUSTRY NEWS)
- According to a report issued by the Federal Trade Commission in August, tobacco companies have more than doubled their cigarette marketing campaigns, although the amount of cigarettes being sold has declined. The Financial Times reported that the FTC report said tobacco companies...
- Research articles 2005-10-01
- Senate bill in Okla. targets cigarette marketing methods
- Targeted marketing is not a crime, but the method some cigarette companies have been using to collect potential customers' information would become a misdemeanor if Senate Bill 1745 becomes law.
- Research articles 2008-02-19
- Product Marketing = Lost Sales.
- Over the last two weeks, I've been talking about Manager-to-Manager (M2M) sales in B2B environments, and how real decision-makers want you to be responsible for results and consequently have no interest in products, even if repackaged as "solutions." If I'm right about that -- and the research...
- Blog posts 2007-11-02
- New Cigarette Brands With Flavors That Appeal to Youth: Tobacco Marketing Strategies
- Tobacco manufacturers have recently introduced a proliferation of exotic brands featuring candy like flavors. This paper reviews the internal tobacco industry documents and patents to assess the role of flavored cigarettes in the targeting of young smokers. This research reveals the development of flavor delivery technologies hidden from consumers and...
- White papers 2005-12-01
- Only .05ò0of Green Marketing Claims Not False or Misleading
- Only .05ò0of Green Marketing Claims Not False or MisleadingSuspicion above all ;-)Always thought there is something unclear about how everybody's starting to yell "greeeeen" all of a sudden. I really believe some (maybe a bit more than 0,05 % though...) companies do act consequently with what they claim. Only problem...
- Discussion threads 2008-02-01
- Late News.(advertising/marketing news briefs)(Brief Article)
- RJR will extend Camel line with Turkish Royal [winston salem, n.c.] R.J. Reynolds Tobacco Co. will extend its Camel line with the national launch July 1 of Camel Turkish Royal, confirmed Scott Rhodes, VP-marketing for Camel. The full-priced, medium-flavored cigarette joins the Camel Turkish...
- Research articles 2002-06-17
- Smoking controversy - the World Health Organization targets the tobacco industry's marketing to the developing world
- The World Health Organization WHO is formulating a global convention against smoking, which kills 3.5 million people annually. WHO Director-General Gro Harlem Brundtland says the treaty may call on governments to impose taxes on tobacco, provide guidelines against tobacco advertising and lay down ground rules against cigarette smuggling. WHO argues...
- Research articles 1999-09-01
- Cigarette Marketing Increased 85 Percent in Four Years After 1998 Tobacco Settlement, New FTC Report Shows
- WASHINGTON, Oct. 22 /U.S. Newswire/ -- The following is a statement of Campaign for Tobacco-Free Kids President Matthew L. Myers: WASHINGTON, Oct. 22 /U.S. Newswire/ -- The following is a statement of Campaign for Tobacco-Free Kids President Matthew L. Myers:
- Research articles 2004-10-22
- Cigarette Marketing at a Record High, New FTC Report Shows
- WASHINGTON, Aug. 9 /U.S. Newswire/ -- The following is a statement of Campaign for Tobacco-Free Kids Director of Research Daniel McGoldrick: WASHINGTON, Aug. 9 /U.S. Newswire/ -- The following is a statement of Campaign for Tobacco-Free Kids Director of Research Daniel McGoldrick:
- Research articles 2005-08-09
- $10.1 billion award in 'light' cigarette case snuffed out
- The Illinois Supreme Court's recent decision overturning a $10.1 billion verdict in a class action filed by smokers of light cigarettes has handed a big victory to the tobacco industry. Rather than pursuing damages with a traditional product liability claim, the plaintiffs filed suit under a state...
- Research articles 2006-01-08
- Cigarette companies on notice following historic ruling.
- Apr 12, 2002 The Sydney Morning Herald ABIX via COMTEX -- An "evidence destruction program" carried out by the world's major tobacco manufacturers will severely limit successful litigation. This is the opinion of a lawyer acting for the first applicant to successfully sue a...
- Research articles 2002-04-12
- Doral keeps smokes lit ; Brand connects with customers through programs.(R J Reynolds Tobacco Co., marketing campaign)(Brief Article)(Statistical Data Included)
- R.J. Reynolds Tobacco Co.'s latest promotion for Doral, the nation's No. 3 cigarette and No. 1 value brand, shows the effort Reynolds is going through to maintain a franchise in a period of aggressive discounting. Reynolds is touring the country with the ``Ultimate Tailgating...
- Research articles 2001-06-11
- A cut above. (Timcorp International Marketing President Patrick Tse)
- When Patrick Tse started exporting American tobacco-processing machines and cigarette components to Asia in 1987, Honolulu seemed the perfect place. "I could call my supplier in North Carolina from here in the morning and reach them in their afternoon," his reasoning went, "and after lunch I...
- Research articles 1993-09-01
- Judge Intends to Dismiss Youth Marketing Case; Says Claims Cannot Withstand First Amendment Scrutiny; Federal Preemption Also Prevents Claims, Judge Says
- Business Editors/Legal Writers SAN DIEGO--BUSINESS WIRE--Sept. 13, 2002 A California judge intends to dismiss a state-wide class-action case alleging that cigarette advertising misled minors and caused them to smoke. The judge ruled that the case sought to restrict factually accurate advertising and constitutionally protected speech. The telephonic...
- Research articles 2002-09-13
- UST Q2 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions And our first question comes from the line of Filippe Goossens with Credit Suisse. Please proceed. Filippe Goossens - Credit Suisse Yes, good morning, gentlemen, and congratulations on a strong performance here. Murray Kessler Good morning, Filippe. Filippe Goossens - Credit Suisse Good morning. My...
- Earnings calls 2007-07-26
- Imperial Tobacco Group PLC FY07 Preliminary Earnings Call
- Question-and-Answer SessionUnidentified Analyst In the run up to Altadis during that process, I think you were quite clear that you felt that the scope of revenue synergies in Europe was not being fully appreciated. Now I presume that a significant part of that scope of revenue in...
- Earnings calls 2007-10-30
- New Study Alleges Philip Morris Tried to Influence WHO
- A new study of previously confidential tobacco industry documents concluded that a Philip Morris scientist, Roger Walk, established close connections with a WHO Collaborating Center in Thailand, called the Chulabhorn Research Institute, and leveraged these relationships to help advance the interests of the cigarette maker in the country and across...
- Blog posts 2009-01-02
- Smokers' Outpost
- DCI Marketing recently purchased CSL Inc., which specializes in the development and marketing of environmentally friendly receptacles for cigarette butt and litter disposal. CSL's signature product, the Smokers' Outpost[TM], is a unique, outdoor cigarette butt receptacle shaped like a genie's bottle. The Smokers' Outpost is distributed throughout the United...
- Research articles 2001-08-01
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