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- Cinema advertising is just plain affordable. A person can make a national, regional or local buy. Each theater has multiple screens, and for regional advertisers, for example, the cost per 15-second spot with a minimum buy of four weeks is $25 per screen, per week. So suppose a person owned...
- White papers 2005-03-01
Additional Resources
- ITV looks to add to its cinema advertising.
- ITV is bidding for Pearl & Dean, the cinema advertising business being sold by SMG. SMG is offloading the operation along with its outdoor advertising business, Primesight. ITV already owns cinema advertising business Carlton Screen ... ITV is bidding for Pearl & Dean, the cinema advertising...
- Research articles 2006-09-29
- ACCC accepts undertakings from Hoyts, Greater Union and Village on cinema advertising.
- M2 PRESSWIRE-16 December 2002-ACCC: ACCC accepts undertakings from Hoyts, Greater Union and Village on cinema advertisingC1994-2002 M2 COMMUNICATIONS LTD RDATE:12162002 The Australian Competition and Consumer Commission has accepted court-enforceable undertakings from Hoyts, Greater Union, Village and Val Morgan and its...
- Research articles 2002-12-16
- Thomson Launches Digital Distribution Network for Cinema Advertising in the United States
- PARIS & LAS VEGAS -- Screenvision Investment of More Than $50 Million Begins Rollout of the World's Largest Digital Distribution Network for Cinema Advertising
- Research articles 2005-03-15
- Disney Channel Works with Screenvision for Network's First Cinema Advertising Venture
- NEW YORK -- Screenvision, a leader in cinema advertising, has entered into an agreement with the Disney Channel to help promote the cable network's upcoming original movie "Camp Rock," starring teen pop sensations the Jonas Brothers. Through the deal, a 30-second spot for the highly-anticipated TV movie will run in...
- Research articles 2008-05-28
- Regal cinemas to push ads and events. (Advertising).(Brief Article)
- Philip Anschutz's Regal Entertainment cinema chain plans to increase focus on cinema advertising as well as corporate and education use. Regal Entertainment combines United Artists, Edwards Theatres and Regal Cinema into 5,885-screen venture, recently listed on stock market (see 2002/74a3). Regal has revealed plans to link...
- Research articles 2002-06-01
- Spending on cinema ads up once again.
- Oct 05, 2003 (The Australian Financial Review - ABIX via COMTEX) The cinema advertising industry in Australia is recovering. Revenue fell 7.1 per cent in 2001 and 10.1 per cent in 2002 but rose 5.2 per cent to $A32.4 million in the first half of...
- Research articles 2003-10-05
- Cinema ad group looks for global growth.
- Australian cinema advertising outfit Media Entertainment Group MEG is continuing its overseas growth drive by signing an agreement to sell cinema advertising for all screens managed by Village Roadshow VR in Singapore and Hong Kong. VR (Australia; +61/3 667 6666; www.village.com.au) operates in Asia as Golden...
- Research articles 1999-01-01
- It's time for cinema to regulate its advertising.
- Byline: Peter Miller Sep 06, 2005 (B&T Weekly - ABIX via COMTEX) -- Unlike all other sections of mainstream media advertising, cinema advertising appears to have no self-regulation. Australian...
- Research articles 2005-09-06
- Aussie cinema ad group eyes Europe.
- Growing Australian cinema advertising company Media Entertainment Group MEG is reportedly considering expanding to UK and Germany, alongside its main exhibitor partner Village Roadshow. Group is getting cash injection as result of new shares being issued to Kerry Packer's Consolidated Press Holding ConsPress, taking its ...
- Research articles 1999-02-01
- Discovery creates 'Sponsor Cinema'. (Advertising & Marketing).(Discovery Communications Inc., video-on-demand service)(Brief Article)
- BETHESDA, MD. -- Discovery Communications Inc. will roll out an ad-supported video-on-demand service this summer. "Discovery Sponsor Cinema" will be packaged as part of DCI's free-on-demand video service, "Choice 10 Discovery,& BETHESDA, MD. -- Discovery Communications Inc. will...
- Research articles 2002-05-06
- eMusic Targets Film Audience via Deals With 20th Century Fox, Hollywood Video and Cinema Screen Media
- eMusic is expanding its subscriber base by tapping into the natural synergy of music and film via partnerships with 20th Century Fox, Hollywood Video and Cinema Screen Media, a leading cinema advertising firm. The deals give eMusic the chance to present its unrivaled iPod®-compatible music discovery service to film...
- Research articles 2006-05-23
- YouTube As Art-House Cinema. Could There Be a Monetization Idea Here?
- Advertising Age has a fascinating blog post about an art-house cinema in Amsterdam, called De Uitkijk, that is saving itself by screening YouTube clips and other online clips of that ilk. It began as a promotional idea to help advertise the cinema, and it works like this: every month the...
- Blog posts 2009-07-19
- Discovery Sponsor Cinema(tm) to Secure Advertising Presence on Emerging File-Served Television Systems
- BETHESDA, Md. April 25 /U.S. Newswire/ -- Discovery Communications Inc., DCI a leading provider of real-world entertainment, has announced the creation of Discovery Sponsor Cinematm, a new random- access advertising service which Discovery will rollouBETHESDA, Md. April 25 /U.S. Newswire/ -- Discovery Communications Inc., DCI a leading provider of real-world...
- Research articles 2002-04-25
- Digital advertising for US cinema chain.(Loews Cineplex Entertainment new advertising plan)(Advertising)(Brief Article)
- More than 40 Loews Cineplex Entertainment cinemas in US have installed networked screens in their lobbies for display of advertising to patrons. Complete CoolSign system has been supplied by AdSpace Networks (USA; +1/650 231 0120; www.coolsign.com), which has around 200 installations--mainly in hotels, casinos and airports....
- Research articles 2001-12-01
- NIMZIKI BRINGS PAST ROLES IN CREATIVE TO NEW LINE: EXEC WHO HELPED ENGINEER BOND REVIVAL AT MGM TAKE MARKETING POST AT STUDIO.(Joe Nimziki has joined New Line Cinema)
- New line cinema has had major successes at the box office, most recently the summer blockbuster ``Austin Powers 2: The Spy Who Shagged Me.'' But the studio knew it had more to do in movie marketing, specifically advertising. New line cinema has had major...
- Research articles 1999-08-02
- Embattled TMS sells off Val Morgan in a deal to stay afloat.
- Dec 26, 2002 (The Courier-Mail - ABIX via COMTEX) Troubled Australian media services group Television & Media Services has sold its poorly-performing Val Morgan cinema advertising business. Val Morgan, Australia's only provider of cinema advertising, will be sold to Australia's three top cinema...
- Research articles 2002-12-26
- NEC Solutions America Media Solutions Division to Present Digital Cinema and In-Theatre Advertising Solutions at ShoWest 2005
- What: NEC Solutions America will be showcasing its STARUSTM Digital Cinema System: -- STAR*BeamTM DLP CinemaR Projectors: Available in a ...
- Research articles 2005-03-02
- Lifesaving rescue lifts TMS.
- Dec 27, 2002 (The Courier-Mail - ABIX via COMTEX) Village Roadshow, Hoyts and Greater Union will acquire the Val Morgan cinema advertising business. They are the major creditors of Val Morgan's parent company, Television & Media Services TMS. The cinema chains have announced that...
- Research articles 2002-12-27
- D-Cinema reels in studios.(Digital Cinema Implementation Partners signs deal with Warner Bros. and Universal Studios)(Brief article)
- After a year of virtual silence following its launch, AMC, Cinemark and Regal's joint digital cinema venture is back with a new name and two studio partners. Unit is now known as Digital Cinema Implementation Partners. It was formerly part of...
- Research articles 2007-03-05
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