cingular brand

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AT&T's Branding Blunders

Cingular is the new AT&T? The Cingular brand is now extinct because AT&T has a better reputation? AT&T is new? I'm so confused. If you are befuddled as I am, look at this bit of history to get grounded. What is clear is that AT&T (AT&T Mobility?)...

Tags: Cingular brand, branding, Joseph De Avila, AT&T Corp., Cingular Wireless

Blog posts 2007-05-22

Additional Resources

Ask the Ad Team

Q: What happened to the actor who played the Sprint Guy, the guy in the yellow T-shirt, in the Alltel ads? The actor they replaced him with doesn't look that much like the old one. A: In ads since 2006, No.5 wireless carrier Alltel has featured a crew...

Articles 2008-03-03

Q-Industries Hires Creative Director Marcos Ballestero and Art Director David Ostroff

Interactive Firm Continues Growth in Web Development & New Media WASHINGTON -- Q-Industries, an interactive agency that designs and builds online brands, websites, and Internet-based applications announces the addition of Marcos Ballestero as Creative Director and David Ostroff as Art Director. As Creative Director, Ballestero will...

Articles 2008-02-08

Production studio relocates and expands

Hidrock Realty has arranged a 7,200 s/f lease for Emmy Award-winning production studio Shilo at 12-16 Vestry Street in Tribeca for a term of ten years, according to Abraham Hidary, president of Hidrock. Shilo, a commercial directing collective that focuses on live-action, design and animation, is relocating from...

Articles 2007-12-12

Stodgy old AT&T should have stuck with Cingular.(News)(Cingular Wireless L.L.C.)(Brief article)

Byline: ken wheaton What you say: 72% It seems everyone wants to be a backseat brand manager. Almost 700 people responded to our poll asking if they would have stuck with the Cingular name had they been in charge of monikers at the...

Articles 2007-10-29

AT&T rebranding effort 'a failure of epic proportions'?(News)

Byline: ALICE Z. CUNEO Before a crowded ballroom at the Frank Lloyd Wright-influenced Arizona Biltmore in Phoenix this month, AT&T VP-Advertising Wendy Clark displayed an internal company chart to a who's who of top marketing executives at the Association of National Advertisers' ...

Articles 2007-10-22

Re-bannering blues

It's no wonder that some shoppers feel slighted when stores and brands change their banners. Lucky was Lucky until it was Albertsons, and now it will try to be Lucky again. AT&T became Cingular and is trying to become AT&T again. "The Hyatt I stayed at last year is suddenly...

Articles 2007-09-01

Ad Formats First Introduced by Ripe Digital Entertainment Paved the Way for YouTube and Others

RDE's Advertising Model Has Been Proven in the Marketplace for Years With Brands Such as Dodge, Cingular, and Others LOS ANGELES -- Ripe Digital Entertainment RDE, the first company to sell On Demand media simultaneously over broadband, VOD and mobile on an innovative Cost-Per-View basis, blasted onto the...

Articles 2007-08-29

AT&T chooses BBDO; GSD&M retains ad duties but will report to Omnicom sibling.(News)

Byline: ALICE Z. CUNEO AT&T, the nation's second-largest advertiser, has shifted lead agency responsibilities for its estimated $3.345 billion account to Omnicom Group's BBDO, New York, the agency for what was Cingular Wireless (now AT&T's mobility unit), executives familiar with the situation...

Articles 2007-07-16

Gadget lovers around Valley queue for iPhone

TRACY -- They brought pillows, folding chairs and even some snacks. Then waited and waited and waited. About a dozen people formed a haphazard line Friday in front of the only AT&T -- formerly Cingular Wireless -- store in Tracy in anticipation of the release of...

Articles 2007-06-30

AOL Taps John Burbank as Chief Marketing Officer

Wireless News06-16-2007AOL Taps John Burbank as Chief Marketing OfficerWIRELESS NEWS-June 16, 2007-AOL Taps John Burbank as Chief Marketing Officer C2007 10Meters - http://www.10meters.com AOL announced that John Burbank will join the company as Chief Marketing Officer, reporting to Chairman and Chief Executive Officer Randy Falco. Burbank comes to AOL...

Articles 2007-06-16

ATG Europe Awards Portaltech With Accredited Partner Status.

LONDON, June 6 /PRNewswire/ -- Portaltech announced today it has been recognised by Art Technology Group ATG Europe Limited as an Accredited ATG Partner - the only UK-based ATG Partner to have been awarded this accolade. ATG powers more of the world's top...

Articles 2007-06-06

Apple iPhone launch set for June 29

SAN FRANCISCO AFP — Apple's new iPhone, a "smart" mobile phone offering music storage and Internet access, will be launched on June 29, according to television ads by the high-tech group. The iPhone, which combines the wildly popular iPod music player with features found in other smart phones,...

Articles 2007-06-04

AT&T phases out Cingular name faster than expected; Removes brand moniker from all in-store signage, scales it back in advertisements.(News)

Byline: ALICE Z. CUNEO The Cingular brand name will go away more quickly than first expected. AT&T announced May 21 that it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage,...

Articles 2007-06-04

AT & T replaces Cingular brand with AT & T.(CARRIERS)

AT & T has replaced the Cingular brand and logo with AT & T in around 1,800 wireless retail stores as a part of its preparation to unveil its iPhone in late June. Moreover, important stores in key markets have started to exhibit the new brand. ...

Articles 2007-06-01

Alltel to follow Cingular route?

The decision allowing Cingular branding to be swapped for AT&T on Jeff Burton's #31 Chevrolet may prompt a copycat move as another of the Nextel Cup communications industry sponsors seeks a similar remedy. Richard Childress' team was allowed to change the logos on Burton's car ahead of the...

Articles 2007-05-30

AT&T: so long, Cingular, hello to unified brand.(Telecom & Wireless)

TELECOM GIANT AT&T IS SAYing so long to its Cingular brand as it begins to tackle what analysts are calling one of the most widespread rebranding efforts in marketing history. The west Little Rock Cingular location at 11525 Cantrell Road became one of the...

Articles 2007-05-28

AT&T Steps up Cingular Rebranding Ahead of iPhone and Verizon Chooses Branding Agency.

M2 PRESSWIRE-22 May 2007-U.S. Equity News: AT&T Steps up Cingular Rebranding Ahead of iPhone and Verizon Chooses Branding AgencyC1994-2007 M2 COMMUNICATIONS LTD RDATE:22052007 City of Industry, CA - Telecommunications industry alert provided by U.S. Equity News. Top U.S. phone company AT&T...

Articles 2007-05-22

AT&T speeds up rebranding of Cingular name, logo

SAN ANTONIO -- Say goodbye to Jack. AT&T Inc. is accelerating its rebranding of Cingular Wireless LLC, pulling down signs in its 1,800 stores and other vestiges of what was one of the best-known brands in the market. The orange "Jack" logo and Cingular name also will...

Articles 2007-05-22

AT&T draws on past rebranding experiences; iPhone launch brings spotlight to new entity.

Byline: PHIL CARSON More than four months after announcing its acquisition of BellSouth Corp., AT&T Inc. continues a determined push to rebrand Cingular as "the new AT&T.'' Though that phrase has gotten its share of promotion by AT&T...

Articles 2007-05-14