Cingular Wireless

News & Analysis

cingular wireless and marketing - All News and Analysis

• Anne-Marie Schaffer Joins Ignited as Senior Vice-President, Media

  - 2007-08-15

  Ignited, an independent Top 20 LA agency, welcomes Anne-Marie Schaffer as senior vice-president to lead the media team. Anne-Marie Schaffer joined Ignited from Mediaedge:cia's New York office, where she was managing partner/director, strategic planning. During her tenure at Mediaedge:cia, Schaffer led Cingular Wireless/AT&T's $1 billion media account. While actively...

  Tags: agency, Cingular Wireless, MARKETING, media, Strategy, team, University of California at Los Angeles

• AT&T's Branding Blunders

  - 2007-05-22

  Cingular is the new AT&T? The Cingular brand is now extinct because AT&T has a better reputation? AT&T is new? I'm so confused. If you are befuddled as I am, look at this bit of history to get grounded. What is clear is that AT&T (AT&T Mobility?)...

  Tags: Branding, Cingular Brand, AT&T Corp., Cingular Wireless, Marketing, Joseph De Avila

• Getting your arms around marketing

  - 2007-02-01

  MARKETERS HAVE LONG BELIEVED THAT THEY COULD INFLUENCE the buying habits of consumers. In fact, as the definers of both desire and taste, they took pride in creating demand. As Ford has discovered to its dismay, even what would normally be known as effective marketing can't persuade consumers to buy...

  Tags: brand, Cingular Wireless, Ford Motor Co., MARKETING, Persistence, SALES

• Strategy Analytics: Samsung Cingular SYNC Beats Mobile Music Competition; SYNC Achieves "Best in Class" Status.

  - 2007-01-10

  M2 PRESSWIRE-10 January 2007-Strategy Analytics, Inc.: Strategy Analytics: Samsung Cingular SYNC Beats Mobile Music Competition; SYNC Achieves "Best in Class" StatusC1994-2007 M2 COMMUNICATIONS LTD RDATE:11012007 Boston, MA -- Strategy Analytics, the global research and consulting company, recently released, "Music Devices...

  Tags: Boston, Cingular Wireless, MARKETING, mobile, Samsung Electronics Co. Ltd., Strategy Analytics

• Cingular wireless: Marc Lefar.(Special Report: Marketing 50)(Brief article)

  - 2006-11-13

  Byline: alice z. cuneo Byline: alice z. cuneo

  Tags: Cingular Wireless, marketing

• Synchronoss Technologies, Inc. Moves up the Stack, Adding Video Activation Transactions to the ActivationNow Platform; Enhanced ActivationNow Platform will be deployed in Q4 and available for Cingular and Cable MSO customers

  - 2006-07-31

  BRIDGEWATER, N.J. -- Synchronoss Technologies, Inc. (Nasdaq: SNCR), the leading software provider of order management solutions to the communications services marketplace, today announced that they are extending the capabilities of the ActivationNowR platform to include the activation and delivery of video services. The ActivationNow platform automates, synchronizes and simplifies...

  Tags: cable, Cingular Wireless, MARKETING, Nasdaq Stock Market Inc., Synchronoss Technologies Inc., video, WIRELESS

• ATG Presents First Annual 'Uncommon Wisdom Awards' for Outstanding E-Commerce, E-Marketing and Customer Care; Cingular, ITI and Idea Forest/JoAnn Stores Receive Recognition for Exceptional Use of ATG Technology for Marketing, Commerce and Customer Care

  - 2006-05-22

  CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc. NASDAQ: ARTG), whose licensed and on demand technology powers e-commerce sites and supporting e-marketing and customer service solutions for the world's most consumer-centric enterprises, announced the winners of the first annual ATG Uncommon Wisdom Awards. Cingular Wireless, Information Technology Inc. ITI and...

  Tags: ATG, Cingular Wireless, e-business, marketing

• Mobile TV Moves to Prime Time.(trends in cellular telephone services)(telecommunications industry)

  - 2006-01-15

  By Sue Marek Wireless operators are fine-tuning their mobile TV lineups with exclusive content and original programming. Broadcasters say they are more than happy to oblige. Cingular Video, V CAST and Sprint TV - such names may one...

  Tags: CBS Corp., Cingular Wireless, MARKETING, mobile, NBC Universal Inc., phone, programming, telecommunications, TVs, video, wireless

• Cingular yanks Fox upfront buys.(Cingular Wireless)(Fox Broadcasting Co.)(Procter & Gamble Max Factor Brand marketing contract with WPP Group)(Johnson & Johnson massage oils hit at Wal-Mart stores )

  - 2005-10-17

  Telecom operator Cingular Wireless has canceled an upfront commitment with Fox and is understood to be spending the money with other broadcast networks. While both Cingular and Fox described their relationship as "excellent,'' media-agency execu Telecom operator Cingular Wireless has canceled an upfront commitment with...

  Tags: Cingular Wireless, Johnson & Johnson, marketing, Procter & Gamble Co., Wal-Mart Stores Inc.

• Merill Lynch predicts better times for Verizon

  - 2005-07-01

  Merill Lynch has said in a research report that many customers of AT&T Wireless who switched to Cingular Wireless LLC have found it to be more expensive. The agency has predicted that Verizon was likely to gain in the number of subscribers, while Cingular might lose some market share. Customer...

  Tags: Cingular Wireless, MARKETING, Merrill Lynch & Co. Inc., Verizon Communications Inc.