Claritas

Sandra K. Piccillo is Senior Marketing Manager at Claritas Inc, the nation's leading provider of marketing information. Ms. Piccillo has more than 12 years of marketing experience in such diverse industries as geotechnical & environmental consulting and database information providers. She holds a B.A. from the University of Rhode Island and a M.B.A. from the University of Redlands. In addition to speaking at a variety of conferences and universities on the subject of marketing and demographics, Ms. Piccillo also teaches Marketing at the University of Phoenix (San Diego region), and has written articles for local business publications and national trade journals.

Kevin Skipper is founder and Chief Economist of Desert Analytic, a Midland, Texas, based firm which specializes in providing the most current, complete and reliable economic, demographic, geographic, and psychographic analyses. He currently works with clients from throughout the country in the fields of economic development, labor force planning, health care, real estate, and litigation support industries. His research is instrumental in the development of health care strategic plans, community assessments, and market assessment studies. Mr. Skipper is a graduate of Northwestern University with a BA in Economics & Theoretical Mathematics and of the University of Tennessee with a Master of Science in Regional Science and Statistics. He has held economist, research, and planning positions in health care related companies and as a National Healthcare Demographic & Computer Mapping Trainer for Claritas Corporation. He has written articles for professional publications and is active in leadership positions in both professional and community organizations.