BNET Industries

Claritas

is in the Business Services Industry

Last Fiscal Year Sales:$1.7M
  • Private
  • US
Dow Jones Description

CLARITAS STUDIOS is located in Northern California, adjacent to the Silicon Valley. CLARITAS has been for many years a world leader in the production of fused-glass art for the Lighting and Architectural markets. Beginning in January of 2001 the founder, Michael Honack, converted the Studio toward the making of fine decorative glass table lamps, the present synthesis of his artistic career. In addition to this a non-profit organization, The CLARITAS RESOURCE CENTER (CRC) was created to teach and to further the CLARITAS style of glass fusing work. MICHAEL HONACK, working within Claritas, is now dedicated to the creation of the finest quality artistic glass table lamps. CLARITAS RESOURCE CENTER exists to support and further advanced decorative glass work. Visiting artists arrive here with the intent to expand and exceed their previous work through use of this unique facility.

President, Founder and Owner
Michael Honack
Number of Employees 7
Contact Information

30 Janis Way

Scotts Valley, California 95066

www.claritasusa...

1 831 438 2777

NAICS Code Marketing Research and Public Opinion Polling: 541910

News & Analysis

claritas and marketing - All News and Analysis

  • Claritas Partners With PRO Group

    - 2007-04-10

    Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today it had entered into an agreement with PRO Group, a leading co-op for independent consumer electronics retailers, to provide its membership with targeted marketing information developed from the PRIZM® NE lifestyle segmentation system.

    Tags: Claritas, marketing

  • Claritas Releases New Data Delivery Service

    - 2007-03-21

    Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the release of Claritas Web Services -- a new data delivery service that allows the seamless integration of Claritas marketing intelligence into internal and external applications.

    Tags: Claritas, marketing

  • Claritas Releases Latest Version of ConsumerPoint Software Application

    - 2006-11-30

    Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the release of ConsumerPoint® 4.0 -- the latest upgrade to its powerful target marketing software system that offers a series of new features -- the most prominent being the capability to provide seamless integration with...

    Tags: Claritas, marketing

  • Claritas Introduces Latest Version of iXPRESS Market Analysis Software

    - 2006-08-15

    Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the latest version of its iXPRESSTM analytical software application -- iXPRESS 3.1 -- an expansive upgrade to an already powerful retail site selection marketing tool. iXPRESS provides fast access to Claritas information necessary for geographic...

    Tags: Claritas, marketing

  • Claritas and R. L. Polk & Co. Partner on the Development of a Unique Database Module for the Cable Industry

    - 2006-08-14

    Claritas Inc., the premier provider of intelligent marketing information and target marketing services, and R. L. Polk & Co., the premier provider of automotive information and marketing solutions, announced today the introduction of a database module that allows cable companies to leverage Polk data on the Claritas AdSelectTM website to...

    Tags: cable, Claritas, database, marketing

  • Claritas to Hold 16th Annual Precision Marketing Conference

    - 2006-04-11

    Highlighted by keynote speaker Geoffrey A. Moore, best-selling author of the acclaimed high-tech marketing book "Crossing the Chasm," market research leader Claritas Inc. will hold its 16th annual Precision Marketing Conference April 30-May 3 at the Loews Coronado Bay Resort.

    Tags: Claritas, marketing

  • Claritas Signs Agreement With Indiana Farm Bureau Insurance

    - 2006-03-01

    Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today it has signed a three-year agreement with Indiana Farm Bureau Insurance, a subsidiary of Indiana Farm Bureau, Inc., to provide a suite of Claritas marketing tools in support of ongoing efforts to explore market opportunity,...

    Tags: agreement, Claritas, marketing

  • 2004: the year in statistics.(News)(Brief Article)

    - 2005-06-13

    Data for Numbers 2004 is based on information provided directly by suppliers in these categories. Home Textiles Today augments the information with data from the U.S. Department of Commerce; Claritas, a market-research firm headquartered in San Diego; and import data from the U.S. Customs Service, U.S....

    Tags: Claritas, MARKETING, U.S. Department of Commerce

  • Claritas Introduces ConsumerPoint CE

    - 2005-05-23

    Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the release of ConsumerPoint® CE, the Canadian edition of Claritas' comprehensive target marketing software system. The new product is being made available through a strategic partnership with Toronto-based Environics Analytics Group, a marketing services company...

    Tags: Claritas, marketing

  • Claritas Extends Agreement With Long-Time Client - Pizza Hut(R)

    - 2005-03-18

    Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today it has extended its long-time relationship with Pizza Hut Inc., to provide market research data in support of Pizza Hut's ongoing marketing efforts.

    Tags: agreement, Claritas, marketing, Pizza Hut

Decision Makers

Name (plus bio) Position
Michael Honack President, Founder and Owner
Hugo Borda CTO & Vice President
Keith Peterson COO
Matt O'Grady Executive Vice President, Sales & Services
Susan D. Whiting Executive Vice President, The Nielsen Company
Dave Miller Senior Vice President, Data Res & Development
Michael Bryan Senior Vice President, Strategic Resources
Steve Egge Senior Vice President, Business Development
Alisa Judge Vice President, HR
Chris Berry Vice President, Claritas
Jeff Stevens Vice President, Corp Business Development
Michael Mancini Claritas Vice President of Consumer
Morris Sneor Claritas Vice President
Stephen F. Moore Director, Public Relations
David Hughes New Media Development Manager
Sandra Piccillo Senior Marketing Manager
Kevin Skipper National Healthcare Demographic & Computer Mapping Trainer

Organization Position Status
Claritas, Inc. President, Founder and Owner Current
Claritas, Inc. Curator Current

Organization Position Status
Claritas, Inc. CTO & Vice President Current

Organization Position Status
Claritas, Inc. COO Current

Organization Position Status
Claritas, Inc. Executive Vice President, Sales & Services Current
National Decision Systems Inc. Group Vice President for Sales and Product Management Former
University of California, Santa Barbara Bachelor of Science Former

Organization Position Status
Katz Sets Women's Career Summit President and CEO Nielsen Media Research Current
VNU, Inc. Executive Vice President Current
VNU Media Measurement & Information Group Executive Vice President Current
Spectra Marketing Systems, Inc. Executive Vice President Current
Netratings, Inc. Executive Vice President of Vnu Current
Acnielsen Corporation Vice Chair and Executive Vice President Current
PERQ/HCI L.L.C. Executive Vice President Current
Nielsen Online Executive Vice President, The Nielsen Company Current
Nielsen Mobile Executive Vice President, The Nielsen Company Current
SRDS, Inc. Executive Vice President Current
The Nielsen Company B.V. Executive Vice President Current
Claritas, Inc. Executive Vice President, The Nielsen Company Current
Nielsen Media Research, Inc. Chairman Current
Nielsen Retail Entertainment Information Chairman Current
Denison University Board of Trustees Current
Peggy Notebaert Nature Museum Board of Trustees Current
The Ad Council Board of Directors Current
Wilmington Trust Corporation Board of Directors Current
IRTS Foundation, Inc. Board of Directors Current
Nielsen Co Vice Chair Current
YMCA of Greater New York Board of Directors Current
The Nielsen Company B.V. Member, Executive Council Current
Denison University Trustee Current
Nielsen Media Research, Inc. President and Chief Executive Officer Former
Nielsen Retail Entertainment Information Executive Vice President, the Nielsen Company, Chairman Former
Nielsen Media Research, Inc. General Manager Former
Netratings, Inc. Board of Directors Former
Denison University Bachelor of Arts Degree Former
VNU, Inc. Member Former
Advertising Research Foundation Member Former

Organization Position Status
Claritas, Inc. Senior Vice President, Data Res & Development Current
The Boyds Collection, Ltd. Senior Vice President, Marketing Current
The George Washington University M.Phil. In Experimental Psychology Former

Organization Position Status
Claritas, Inc. Senior Vice President, Strategic Resources Current
Georgetown University Masters In Business Administration Former

Organization Position Status
Claritas, Inc. Senior Vice President, Business Development Current

Organization Position Status
Claritas, Inc. Vice President, HR Current

Organization Position Status
Claritas, Inc. Vice President, Claritas Current

Organization Position Status
Claritas, Inc. Vice President, Corp Business Development Current

Organization Position Status
Claritas, Inc. Claritas Vice President of Consumer Current

Organization Position Status
Claritas, Inc. Claritas Vice President Current

Organization Position Status
Claritas, Inc. Director, Public Relations Current

Organization Position Status
Claritas, Inc. New Media Development Manager Current
E-Consultancy.Com, Ltd. Digital Marketing Consultant, Non-Line Marketing Current
E-Mail Vision Strategic Consultant Current

Sandra K. Piccillo is Senior Marketing Manager at Claritas Inc, the nation's leading provider of marketing information. Ms. Piccillo has more than 12 years of marketing experience in such diverse industries as geotechnical & environmental consulting and database information providers. She holds a B.A. from the University of Rhode Island and a M.B.A. from the University of Redlands. In addition to speaking at a variety of conferences and universities on the subject of marketing and demographics, Ms. Piccillo also teaches Marketing at the University of Phoenix (San Diego region), and has written articles for local business publications and national trade journals.

Organization Position Status
Claritas, Inc. Senior Marketing Manager Current
Data University Senior Marketing Manager Current
University of Redlands M.B.A. Former

Kevin Skipper is founder and Chief Economist of Desert Analytic, a Midland, Texas, based firm which specializes in providing the most current, complete and reliable economic, demographic, geographic, and psychographic analyses. He currently works with clients from throughout the country in the fields of economic development, labor force planning, health care, real estate, and litigation support industries. His research is instrumental in the development of health care strategic plans, community assessments, and market assessment studies. Mr. Skipper is a graduate of Northwestern University with a BA in Economics & Theoretical Mathematics and of the University of Tennessee with a Master of Science in Regional Science and Statistics. He has held economist, research, and planning positions in health care related companies and as a National Healthcare Demographic & Computer Mapping Trainer for Claritas Corporation. He has written articles for professional publications and is active in leadership positions in both professional and community organizations.

Organization Position Status
Diane Peterson Founder and Chief Economist of Desert Analytic Current
Claritas, Inc. National Healthcare Demographic & Computer Mapping Trainer Current
The University of Tennessee Master of Science In Regional Science and Statistics Former
Northwestern University Master of Science In Regional Science and Statistics Former
The University of Tennessee BA In Economics & Theoretical Mathematics Former
Northwestern University BA In Economics & Theoretical Mathematics Former

Executive News

  • ANALYSIS: Nielsen Rival'Real Or Ruse?

    Broadcast Newsroom - 8/20/09 - View Story

  • Time Warner Reups With Nielsen

    Mediaweek - 8/19/09 - View Story

  • Time Warner, Nielsen Ink Video Pact

    Adweek Online - 8/19/09 - View Story

  • Correction: Nielsen Memo Sent To Employees, Not Clients

    Media Post - 8/19/09 - View Story