BNET Industries
Last Fiscal Year Sales:$1.7M
- Private
- US
Dow Jones Description
CLARITAS STUDIOS is located in Northern California, adjacent to the Silicon Valley. CLARITAS has been for many years a world leader in the production of fused-glass art for the Lighting and Architectural markets. Beginning in January of 2001 the founder, Michael Honack, converted the Studio toward the making of fine decorative glass table lamps, the present synthesis of his artistic career. In addition to this a non-profit organization, The CLARITAS RESOURCE CENTER (CRC) was created to teach and to further the CLARITAS style of glass fusing work. MICHAEL HONACK, working within Claritas, is now dedicated to the creation of the finest quality artistic glass table lamps. CLARITAS RESOURCE CENTER exists to support and further advanced decorative glass work. Visiting artists arrive here with the intent to expand and exceed their previous work through use of this unique facility.
President, Founder and Owner
Michael HonackNumber of Employees 7
Peer Companies
NAICS Code Marketing Research and Public Opinion Polling: 541910
News & Analysis
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claritas - All News and Analysis
Matthew O'Grady Named President of Claritas
Matthew O'Grady has been named President of Claritas, a service of The Nielsen Company and the premier provider of intelligent marketing information and target marketing services. The announcement was made today by Susan D. Whiting, Executive Vice President of The Nielsen Company. O'Grady, based in New York, succeeds Robert Nascenzi,...
Claritas Announces Release of 2007 Demographic Update
Claritas Inc., the premier provider of intelligent marketing information and target marketing services, has once again become the first data provider to release updated 2007 demographic estimates and 2012 projections for all U.S. markets, including estimates for the first time that cover areas impacted by Hurricane Katrina, the company announced...
Claritas Launches Latest Version of Innovative Segmentation System
Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the introduction of ConneXions NE -- The New Evolution -- the latest and most advanced segmentation system available to the video, voice and data industries.
Claritas Partners With PRO Group
Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today it had entered into an agreement with PRO Group, a leading co-op for independent consumer electronics retailers, to provide its membership with targeted marketing information developed from the PRIZM® NE lifestyle segmentation system.
Claritas Releases New Data Delivery Service
Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the release of Claritas Web Services -- a new data delivery service that allows the seamless integration of Claritas marketing intelligence into internal and external applications.
Claritas Market Audit Data Shows Bank Loyalty on the Wane
A new analysis of data from the Claritas Market Audit® shows that bank loyalty is apparently on the wane as the total number of households with no primary banking relationship jumped from 7.6 percent in 2005 to 10.6 percent as of Q3, 2006, with younger adult consumers leading the way....
Claritas Releases Latest Version of ConsumerPoint Software Application
Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the release of ConsumerPoint® 4.0 -- the latest upgrade to its powerful target marketing software system that offers a series of new features -- the most prominent being the capability to provide seamless integration with...
Special Version of Claritas' 'You Are Where You Live' Website on Display at Smithsonian Institution's National Postal Museum
A special version of Claritas Inc.'s popular You Are Where You Live YAWYL interactive website, is now on display at the Smithsonian Institution's National Postal Museum as part of the newly-renovated "What's in the Mail for You!" exhibit.
Claritas Convergence Audit Finds That Video-on-Demand Is Increasingly in Demand
When it comes to cable-based video-on-demand, the viewing public's demand for it continues to steadily increase with 54 percent of all digital cable households reporting that they make use of this offering versus 41 percent in 2005, according to the 2006 Claritas Convergence AuditTM.
Steering Market Data to Auto Dealers (Multichannel News)
Time Warner Cable Media Sales has struck a deal to use data-mining and reporting software to help its local advertising salespeople demonstrate the value of cable advertising to dealers selling new and used cars. The ad-sales division will use the Claritas AdSelect Polk Module, according...
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Michael Honack | President, Founder and Owner |
| Hugo Borda | CTO & Vice President |
| Keith Peterson | COO |
| Matt O'Grady | Executive Vice President, Sales & Services |
| Susan D. Whiting | Executive Vice President, The Nielsen Company |
| Dave Miller | Senior Vice President, Data Res & Development |
| Michael Bryan | Senior Vice President, Strategic Resources |
| Steve Egge | Senior Vice President, Business Development |
| Alisa Judge | Vice President, HR |
| Chris Berry | Vice President, Claritas |
| Jeff Stevens | Vice President, Corp Business Development |
| Michael Mancini | Claritas Vice President of Consumer |
| Morris Sneor | Claritas Vice President |
| Stephen F. Moore | Director, Public Relations |
| David Hughes | New Media Development Manager |
| Sandra Piccillo | Senior Marketing Manager |
| Kevin Skipper | National Healthcare Demographic & Computer Mapping Trainer |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | President, Founder and Owner | Current |
| Claritas, Inc. | Curator | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | CTO & Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | COO | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Executive Vice President, Sales & Services | Current |
| National Decision Systems Inc. | Group Vice President for Sales and Product Management | Former |
| University of California, Santa Barbara | Bachelor of Science | Former |
| Organization | Position | Status |
|---|---|---|
| Katz Sets Women's Career Summit | President and CEO Nielsen Media Research | Current |
| VNU, Inc. | Executive Vice President | Current |
| VNU Media Measurement & Information Group | Executive Vice President | Current |
| Spectra Marketing Systems, Inc. | Executive Vice President | Current |
| Netratings, Inc. | Executive Vice President of Vnu | Current |
| Acnielsen Corporation | Vice Chair and Executive Vice President | Current |
| PERQ/HCI L.L.C. | Executive Vice President | Current |
| Nielsen Online | Executive Vice President, The Nielsen Company | Current |
| Nielsen Mobile | Executive Vice President, The Nielsen Company | Current |
| SRDS, Inc. | Executive Vice President | Current |
| The Nielsen Company B.V. | Executive Vice President | Current |
| Claritas, Inc. | Executive Vice President, The Nielsen Company | Current |
| Nielsen Media Research, Inc. | Chairman | Current |
| Nielsen Retail Entertainment Information | Chairman | Current |
| Denison University | Board of Trustees | Current |
| Peggy Notebaert Nature Museum | Board of Trustees | Current |
| The Ad Council | Board of Directors | Current |
| Wilmington Trust Corporation | Board of Directors | Current |
| IRTS Foundation, Inc. | Board of Directors | Current |
| Nielsen Co | Vice Chair | Current |
| YMCA of Greater New York | Board of Directors | Current |
| The Nielsen Company B.V. | Member, Executive Council | Current |
| Denison University | Trustee | Current |
| Nielsen Media Research, Inc. | President and Chief Executive Officer | Former |
| Nielsen Retail Entertainment Information | Executive Vice President, the Nielsen Company, Chairman | Former |
| Nielsen Media Research, Inc. | General Manager | Former |
| Netratings, Inc. | Board of Directors | Former |
| Denison University | Bachelor of Arts Degree | Former |
| VNU, Inc. | Member | Former |
| Advertising Research Foundation | Member | Former |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Senior Vice President, Data Res & Development | Current |
| The Boyds Collection, Ltd. | Senior Vice President, Marketing | Current |
| The George Washington University | M.Phil. In Experimental Psychology | Former |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Senior Vice President, Strategic Resources | Current |
| Georgetown University | Masters In Business Administration | Former |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Senior Vice President, Business Development | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Vice President, HR | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Vice President, Claritas | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Vice President, Corp Business Development | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Claritas Vice President of Consumer | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Claritas Vice President | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Director, Public Relations | Current |
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | New Media Development Manager | Current |
| E-Consultancy.Com, Ltd. | Digital Marketing Consultant, Non-Line Marketing | Current |
| E-Mail Vision | Strategic Consultant | Current |
Sandra K. Piccillo is Senior Marketing Manager at Claritas Inc, the nation's leading provider of marketing information. Ms. Piccillo has more than 12 years of marketing experience in such diverse industries as geotechnical & environmental consulting and database information providers. She holds a B.A. from the University of Rhode Island and a M.B.A. from the University of Redlands. In addition to speaking at a variety of conferences and universities on the subject of marketing and demographics, Ms. Piccillo also teaches Marketing at the University of Phoenix (San Diego region), and has written articles for local business publications and national trade journals.
| Organization | Position | Status |
|---|---|---|
| Claritas, Inc. | Senior Marketing Manager | Current |
| Data University | Senior Marketing Manager | Current |
| University of Redlands | M.B.A. | Former |
Kevin Skipper is founder and Chief Economist of Desert Analytic, a Midland, Texas, based firm which specializes in providing the most current, complete and reliable economic, demographic, geographic, and psychographic analyses. He currently works with clients from throughout the country in the fields of economic development, labor force planning, health care, real estate, and litigation support industries. His research is instrumental in the development of health care strategic plans, community assessments, and market assessment studies. Mr. Skipper is a graduate of Northwestern University with a BA in Economics & Theoretical Mathematics and of the University of Tennessee with a Master of Science in Regional Science and Statistics. He has held economist, research, and planning positions in health care related companies and as a National Healthcare Demographic & Computer Mapping Trainer for Claritas Corporation. He has written articles for professional publications and is active in leadership positions in both professional and community organizations.
| Organization | Position | Status |
|---|---|---|
| Diane Peterson | Founder and Chief Economist of Desert Analytic | Current |
| Claritas, Inc. | National Healthcare Demographic & Computer Mapping Trainer | Current |
| The University of Tennessee | Master of Science In Regional Science and Statistics | Former |
| Northwestern University | Master of Science In Regional Science and Statistics | Former |
| The University of Tennessee | BA In Economics & Theoretical Mathematics | Former |
| Northwestern University | BA In Economics & Theoretical Mathematics | Former |
Executive News
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ANALYSIS: Nielsen Rival'Real Or Ruse?
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Time Warner Reups With Nielsen
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Time Warner, Nielsen Ink Video Pact
-
Correction: Nielsen Memo Sent To Employees, Not Clients
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