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- As Much as 29.5 Percent Click Fraud in Google's Pay-Per-Click Search Engine, Reports MarketingExperiments.com; New Research Published in The Marketing Experiments Journal Sheds Light on Growing Click Fraud Problem
- ATLANTIC BEACH, Fla. -- Research recently published in MarketingExperiments.com's online publication, The Marketing Experiments Journal, reveals up to 29.5 percent of paid search traffic may be fraudulent.
- Research articles 2005-08-02
- Using Web Analytics to Identify Possible Click Fraud
- Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. At its essence, click fraud is the willful act of clicking on a search engine sponsored...
- White papers 2005-04-05
- Click Fraud: A Double Threat
- In recent months click fraud has taken an insidious turn, expanding from a marketer's nightmare to one that threatens anyone unlucky enough to click on the wrong search ad or land on a compromised web page. Fraudsters now embed malicious programs right into landing pages, banners and PPC ads delivered...
- White papers 2008-01-29
Additional Resources
- Exposing Click Fraud
- Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. While there is little consensus that click fraud will undermine the pay-per- click market, most search...
- White papers 2005-02-01
- Search is on as click fraud grows.
- Byline: Mark Jones Nov 13, 2006 (The Australian Financial Review - ABIX via COMTEX) -- The Interactive Advertising Bureau Australia and the Media Rating Council have established a joint committee to tackle online click fraud. Such fraud, where automated computer systems or individuals click...
- Research articles 2006-11-13
- Think Partnership's KowaBunga! Affiliate Tracking and Management Solution with ValidClick Click Fraud Protection Selected by Microsoft
- CLEARWATER, Fla. -- Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, today announced that Microsoft Corp. has chosen a technology and services package from Think Partnership including the KowaBunga![R] MYAP[TM] v9 (MyAffiliateProgram[TM]) affiliate tracking and management solution and the ValidClick click fraud technology...
- Research articles 2007-06-07
- Newspaper Ads: Fraud and Conspiracy?
- I just got back from the SABEW conference of business writers, where BNET and Sales Machine won journalism awards. While there, I attended a session discussing the bleak future of newspapers, which are are folding up all over. Most attendees thought it was the economy but I'm not buying it. ...
- Blog posts 2009-04-29
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Think Partnership Inc. to Complete Merger of Litmus Media, Developer of Real-Time Click Fraud Prevention and Order Abandonment Recovery Technologies
- NORTHBROOK, Ill. -- CGI Holding Corporation d/b/a Think Partnership Inc. (the "Company")(AMEX:THK) today announced that it has entered into an agreement to acquire Litmus Media, Inc., a Missouri corporation ("Litmus"), through a merger, with Litmus becoming a wholly owned subsidiary of the Company following the closing of the merger. Litmus...
- Research articles 2006-02-22
- Q&A: Does Google's Ad Planner Change the Game?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Does Google's Ad Planner mean that ComScore or Nielsen will lose business? Dave Martin, Vice President of...
- Blog posts 2008-08-13
- How Web Advertisers Can Avoid Being Ripped Off
- A question for Web advertisers: Do you get what you pay for? If you answered yes, you might be a little hasty in that opinion, especially if you use an online affiliate program to generate sales. You may be paying referral fees for business you would...
- Blog posts 2008-03-27
- Top 10 Lies Sales Managers Tell Reps
- I don't want to shock you, but sometimes sales managers lie. When that happens, it's not always easy to know what to do. In most cases, you probably want to rethink working anywhere that your manager isn't, uhh..., entirely straightforward. However, if you're not ready to pack it in, here...
- Blog posts 2009-05-05
- Who's News
- Accounting Michael Napolitano has been named a partner in the Roseland accounting firm Meisel, 1iteur and Lewis. Napolitano concentrates on consulting with familyowned businesses and helping them to meet their goals. Napolitano is also experienced in forensic accounting and fraud detection. He earned a bachelor's degree in accounting from Rutgers...
- Research articles 2005-11-28
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