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- click fraud: A Double Threat
- In recent months click fraud has taken an insidious turn, expanding from a marketer's nightmare to one that threatens anyone unlucky enough to click on the wrong search ad or land on a compromised web page. Fraudsters now embed malicious programs right into landing pages, banners and PPC ads delivered...
- White papers 2008-01-29
- Beyond click fraud
- Click fraud is a term which has lately become so wrapped up with the fortunes of Google that it is best to begin this analysis with a generic definition that could apply across the board. Click fraud is first of all a Web or Internet-related phenomenon. It is a phenomenon...
- White papers 2006-03-10
- Stop click fraud
- Online retailers beware: Click fraud - which occurs in pay-per-click online advertising and involves artificially inflating traffic statistics - may be a larger problem than one would think. Most PPC search engines have systems in place that identify click-fraud patterns and don't charge the advertiser for the fraudulent clicks. Google,...
- White papers 2005-12-01
- Using Web Analytics to Identify Possible click fraud
- Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. At its essence, click fraud is the willful act of clicking on a search engine sponsored...
- White papers 2005-04-05
- Exposing click fraud
- Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. While there is little consensus that click fraud will undermine the pay-per- click market, most search...
- White papers 2005-02-01
Additional Resources
- Kount Becomes Signature Member of Merchant Risk Council
- Sister company ClickBank also joins prestigious retail industry trade association BOISE, Idaho, May 5 /PRNewswire/ -- In a continuing effort to ratchet up efforts to battle online fraud, Boise-based Kount Inc. has accepted an invitation to join the Merchant Risk Council MRC as a Signature Member. ...
- Articles 2008-05-05
- Industry click fraud Rate Down Slightly for First Quarter 2008
- Click Fraud Rate Drops to 16.3 Percent; Click Fraud Rate for Content Networks Lowers to 27.8 Percent AUSTIN, Texas -- Click Forensics[TM], Inc. today released industry pay-per-click PPC fraud figures for the first quarter 2008 from the search advertising industry's leading independent click fraud reporting service - the...
- Articles 2008-04-25
- Google Sued for Ad Program Fraud by Kabateck Brown Kellner, LLP
- LOS ANGELES, April 22 /PRNewswire/ -- Google is deceiving its customers into paying for ads they don't want, according to a federal class action lawsuit filed today by Kabateck Brown Kellner, LLP in U.S. District Court, Northern District of California in San Jose. "This debunks Google's carefully...
- Articles 2008-04-22
- New Commtouch Anti-Zombie Service Detects Internet Threats
- New Web-Based Stats Lab Tracks Global Zombie Activity, Identifies Zombie "Hot Spots" SAN FRANCISCO -- Commtouch (NASDAQ:CTCH) today announced the availability of its new GlobalView[TM] Zombie Intelligence Service, which provides real-time data about zombies and their behavior. "Zombies are a critical problem since they are responsible...
- Articles 2008-04-07
- tyBit Ad Module Delivers PPC Alternative to Traditional Media
- Company Reports Response to Ad Module Overwhelming FAYETTEVILLE, N.C. -- While most of the national economic forecasts call for a recession later this year, many businesses have already seen a downturn in new customers and recurring business over the last six months. How can businesses cut costs while...
- Articles 2008-04-01
- Click Forensics Expands Management Team with Appointment of Paul Pellman as CEO
- Addition of Former Hoover's Executive to Support Company's Rapid Growth AUSTIN, Texas -- Click Forensics[TM], Inc., the leading provider of traffic quality management solutions, today announced the appointment of Paul Pellman to the position of CEO. Following the company's recently closed $10 million Series B funding round, the...
- Articles 2008-03-21
- Click Forensics Secures $10 Million in Funding
- Wireless News03-17-2008Click Forensics Secures $10 Million in FundingWIRELESS NEWS-March 17, 2008-Click Forensics Secures $10 Million in Funding C2008 10Meters - http://www.10meters.com Click Forensics, a provider of traffic quality management solutions, announced that it has closed a $10 million series B funding round. The round was led by Sierra Ventures...
- Articles 2008-03-17
- Search Marketing Experts to Discuss Click Quality and click fraud at SES New York 2008
- AUSTIN, Texas -- At next week's Search Engine Strategies New York 2008 Conference & Expo, taking place at the New York Hilton March 17-20, search marketing experts from ExactTarget, Click Forensics, Yahoo!, Google, MediaVest and Enquisite will participate in a panel discussion titled: "Auditing Paid Listings & Click Fraud Issues."...
- Articles 2008-03-14
- Click Forensics Closes $10 Million Series B Funding Round
- Sierra Ventures, Austin Ventures and Shasta Ventures Invest in Leading Developer of PPC Traffic Quality Management and Click Fraud Prevention Technology AUSTIN, Texas -- Click Forensics[TM], Inc., the leading provider of traffic quality management solutions, today announced that it has closed a $10 million series B funding round....
- Articles 2008-03-12
- The 41st Parameter Expands Management Team and Reports Record Growth; Company achieves significant milestones in past year Increases market share in financial services and e-commerce industries To view a high resolution photo image please click Anne Wolf or Parveen Jain.
- M2 PRESSWIRE-6 March 2008-The 41st Parameter: The 41st Parameter Expands Management Team and Reports Record Growth; Company achieves significant milestones in past year Increases market share in financial services and e-commerce industries To view a high resolution photo image please click Anne Wolf or Parveen JainC1994-2008...
- Articles 2008-03-06
- Massive increase in online fraud; INTERNET SECURITY
- Internet phishing -- the practice of stealing passwords and bankdetails by online deception -- grew by 533 per cent in the retailsector during 2007, a new survey shows. A New Zealand expert says the practice is being fuelled byillicit software which creates easy-to-use phishing programmes. Phishing involves internet...
- Articles 2008-03-01
- So I clicked "I Agree"—am I bound?
- [ILLUSTRATION OMITTED] Commonly we dick on the "I Agree" box to download software, to update software, and to obtain products and services on the Internet. We may be dealing with websites based around the world, and we may never have read the terms we so casually said we...
- Articles 2008-03-01
- Local Pages Teams with Click Forensics to Improve Traffic Quality for Tens of Millions of Clicks
- Click Forensics for Publishers Tapped to Block Click Fraud in Real-Time AUSTIN, Texas -- Click Forensics[TM], Inc., the leading provider of click fraud prevention solutions, and Local Pages, Inc. today announced they are working together to improve traffic quality for tens of millions of clicks that flow through...
- Articles 2008-02-29
- MarkMonitor Releases New Brandjacking Report
- Wireless News02-27-2008MarkMonitor Releases New Brandjacking ReportWIRELESS NEWS-February 27, 2008-MarkMonitor Releases New Brandjacking Report C2008 10Meters - http://www.10meters.com MarkMonitor, a supplier in enterprise brand protection, has released the company's latest Brandjacking Index. The research finds that cybersquatting is the most common form of brand abuse - with a 33 percent...
- Articles 2008-02-27
- Cybersquatting and Abuse to Mainstream Consumer Brands Intensified in 2007, According to Year-Long Trend Report by MarkMonitor
- Winter Brandjacking Index[TM] Also Finds That Phishers Are Shifting Focus to New Industries, Targeting More Organizations and Refining Tactics SAN FRANCISCO -- MarkMonitor[R], the global leader in enterprise brand protection, today released the company's latest Brandjacking Index[TM], which finds that cybersquatting is the most common form of brand...
- Articles 2008-02-25
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