Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Tech Tools.(Click Forensics launches Click Fraud Network to control internet fraud)(HitDynamics acquired by Hitwise)(new tool added to WILink's Vcall)(Brief article)
- Companies offer new click fraud applications Companies offer new click fraud applications
- Research articles 2006-03-13
- Click Defense Provides Update on Google Lawsuit
- FORT COLLINS, Colo. -- Click Defense, Inc. announced today that it is seeking leave to withdraw as a representative plaintiff in the class action it filed against Google, Inc. in the Northern District of California. Click Defense, Inc. is a provider of cutting edge click fraud technology that enables customers...
- Research articles 2005-12-08
- Costly clicks; Local firms find Web ads carry risk of fraud.
- Byline: Bill Shea When David Zoldowski checked the numbers on his Yahoo search engine advertising account one morning this past June, he was stunned. In seven days, he'd been charged $8,500, including a stretch that saw him billed $100 every thr ...
- Research articles 2007-01-22
- Clicklab Releases White Paper on Click Fraud as Google Files First Click Fraud Lawsuit against AdSense Publisher
- MIAMI -- Clicklab, a leader in the emerging field of click fraud detection and prevention, announced the release and general availability of the white paper "How to Defend Your Website Against Click Fraud."
- Research articles 2004-11-29
- Click fraud hounds Google
- By Michael Liedtke
- Research articles 2006-05-08
- As Much as 29.5 Percent Click Fraud in Google's Pay-Per-Click Search Engine, Reports MarketingExperiments.com; New Research Published in The Marketing Experiments Journal Sheds Light on Growing Click Fraud Problem
- ATLANTIC BEACH, Fla. -- Research recently published in MarketingExperiments.com's online publication, The Marketing Experiments Journal, reveals up to 29.5 percent of paid search traffic may be fraudulent.
- Research articles 2005-08-02
- California ``Click Fraud'' Class Action against Google Will Go Forward Despite Announced Settlement in Similar Arkansas Case, Says Kabateck Brown Kellner and Chitwood Harley Harnes
- LOS ANGELES -- Attorneys representing plaintiffs in a Northern California "click fraud" class action against Google say the purported settlement announced Wednesday in a similar case between Google and click fraud victims may have little impact on their case. A hearing for nationwide class certification in AIT v. Google will...
- Research articles 2006-03-10
- Former eBay Trust & Safety Expert to Represent Click Forensics and 2,500 Members of the Click Fraud Network on the IAB Click Measurement Working Group; Click Forensics Names Kevin Embree to Board of Advisors
- SAN ANTONIO -- Click ForensicsTM, LLC, which runs the search advertising industry's largest independent click fraud reporting service -- the Click Fraud NetworkTM (www.JoinTheNetwork.com), today announced that Kevin Embree, former head of Anti-Phishing Industry Initiatives for eBay, Inc., has joined the Click Forensics board of advisors. In his new advisory...
- Research articles 2006-09-13
- Greenlight Launches Click Fraud Service.
- LONDON, May 12 /PRNewswire/ -- Search engine marketing agency, Greenlight, has launched a Click Fraud service to deter people who have no intention of buying, from clicking on sponsored links that lead to advertisers having to pay for false leads LONDON, May...
- Research articles 2005-05-12
- How many clicks does a click fraud make? As invalid click percentage projections oscillate, it is important to stay focused on fraud identification and filtration.(Insight)
- In early March 2006 Google agreed to pay advertisers $90 million in response to an Arkansas lawsuit alleging that the search engine giant was charging them for Web clicks not generated by legitimate users. This high-profile settlement, along with a n In early March 2006 Google...
- Research articles 2006-06-01
- Outsell, Inc. Pegs Click Fraud as $1.3 Billion Problem that Threatens Business Models of Google, Others
- BURLINGAME, Calif. -- Study Shows 27% of Advertisers Slowing or Stopping Pay-Per-Click Ads Due to Fraudulent Billings
- Research articles 2006-07-05
- Google claims click fraud audits flawed; Internal study on accuracy causes an uproar at search conference.(News)
- Byline: CAROL KROL Byline: CAROL KROL
- Research articles 2006-08-14
- Google settles, but fails to satisfy advertisers; With click fraud costing business $1 bil, buyers want more transparency.
- Byline: KRIS OSER Byline: KRIS OSER
- Research articles 2006-03-13
- Click Fraud: Google v. Auctions Expert International
- There is no such thing as a free lunch.There is no such thing as a free lunch.
- Research articles 2005-11-01
- Marketers fume over click fraud; Many direct anger at Google and Yahoo, saying search engines could do more to stop theft.(Interactive)
- Byline: KRIS OSER Byline: KRIS OSER
- Research articles 2005-03-14
- Using Web Analytics to Identify Possible Click Fraud
- Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. At its essence, click fraud is the willful act of clicking on a search engine sponsored...
- White papers 2005-04-05
- Think Partnership Inc. to Complete Merger of Litmus Media, Developer of Real-Time Click Fraud Prevention and Order Abandonment Recovery Technologies
- NORTHBROOK, Ill. -- CGI Holding Corporation d/b/a Think Partnership Inc. (the "Company")(AMEX:THK) today announced that it has entered into an agreement to acquire Litmus Media, Inc., a Missouri corporation ("Litmus"), through a merger, with Litmus becoming a wholly owned subsidiary of the Company following the closing of the merger. Litmus...
- Research articles 2006-02-22
- Beyond Click Fraud
- Click fraud is a term which has lately become so wrapped up with the fortunes of Google that it is best to begin this analysis with a generic definition that could apply across the board. Click fraud is first of all a Web or Internet-related phenomenon. It is a phenomenon...
- White papers 2006-03-10
- Facebook's Click Fraud Scandal Grows with Second Lawsuit
- Reading this morning about a second Facebook click-fraud suit should leave anyone interested in the social network's monetization model queasy. What this complaint, from the software company Unified ECM, and one from earlier this month, alleges, is that Facebook is charging advertisers for "non-existent, fraudulent or invalid clicks." (As many...
- Blog posts 2009-07-29
- Stop Click Fraud
- Online retailers beware: Click fraud - which occurs in pay-per-click online advertising and involves artificially inflating traffic statistics - may be a larger problem than one would think. Most PPC search engines have systems in place that identify click-fraud patterns and don't charge the advertiser for the fraudulent clicks. Google,...
- White papers 2005-12-01
- << Previous
- page 1 of 2
- Next >>
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
