BNET Industries

Clif Bar Inc.

is in the Food Industry

Last Fiscal Year Sales:$37.5M
  • Private
  • US
Dow Jones Description

Clif Bar Inc. was founded on the principle of producing healthy and convenient foods without using highly processed ingredients. At the same time, we strive to take care of our planet, and one way we demonstrate our concern for the environment is through our use of organic ingredients. With CLIF ZBaR, we set out to extend that philosophy and create a nutritious, organic, (and yummy!) snack option just for kids. "It's hard to find healthy snack choices children will eat for school lunch, after the big game or to tide them over until dinner," said mother-of-three Kit Erickson, co-owner of Clif Bar Inc. with husband and founder Gary Erickson. "The CLIF ZBaR offers sound nutrition in a fun and tasty snack bar that I can feel good about giving to my kids." As part of our ongoing commitment to healthy, active kids, CLIF ZBaR proudly supports Project Fit America and Children's Health Environmental Coalition. Based in Berkeley, Calif., Clif Bar Inc. is a leading maker of energy and nutrition foods committed to sustainability from the field to the final product. In addition to CLIF ZBaRs, our products include CLIF BAR, the energy bar providing nutrition for sustained energy; LUNA , The Whole Nutrition Bar for Women ; MOJO Bar , the first natural snack bar with popular salty snack flavors; CLIF Builder's , the Entirely Natural Protein Bar ; and CLIF SHOT , The Natural Energy Gel for endurance activities...

President
Kit Crawford
Number of Employees 215
Contact Information

1610 5th St

Berkeley, California 94710-1715

www.clifbar.com

(510) 558-7855

NAICS Code Cookie and Cracker Manufacturing: 311821

News & Analysis

clif bar inc. - All News and Analysis

Decision Makers

Name (plus bio) Position
Kit Crawford President
Scott Whipps Clif Bar's Vice President of Sports
Lisa Thomas Cofounder
Bryan Cole Director of Field Experience Marketing
Carly Lutz Brand Manager
Dean Mayer Communications Manager
Ricardo Balazs Sports Marketing Manager
Susan Gally Brand Manager, LUNA
Elysa Hammond Ecologist
Jennifer Hibbitts
Jennifer Miller
Sadie Chantlett-Avery Trainer

Organization Position Status
Clif Bar Inc. President Current

Organization Position Status
Clif Bar Inc. Clif Bar's Vice President of Sports Current

Organization Position Status
Katahdin Foundation Founder and President Current
Clif Bar Inc. Cofounder Current
Katahdin Foundation Board of Directors Current
Clif Bar Inc. CEO Former

Bryan Cole is currently the Director of Field Experience Marketing for Clif Bar & Co. After receiving a BS in Conservation from UC Berkeley, his travels led him to working as a wilderness leader in Yosemite, an administrator at Incline Academy middle School and as a former Naturalist with ENH. Bryan is a dedicated environmentalist and brings great energy for helping to promote and expand the vision of Exploring New Horizons. [email] bryan@clifbar.com

Organization Position Status
Clif Bar Inc. Director of Field Experience Marketing Current
Exploring New Horizons, Inc Board of Directors Current

Organization Position Status
Clif Bar Inc. Brand Manager Current

Organization Position Status
Clif Bar Inc. Communications Manager Current

Organization Position Status
Clif Bar Inc. Sports Marketing Manager Current

Organization Position Status
Clif Bar Inc. Brand Manager, LUNA Current

Organization Position Status
Clif Bar Inc. Ecologist Current

Organization Position Status
Cornish & Carey Commercial Inc. Sales Associate (San Francisco Retail) Current
Clif Bar Inc. Current
Zoot Sports Current
CNN International Advertising Account Executive Former

Organization Position Status
Santiago Solutions Group Director of Planning Current
Clif Bar Inc. Current
Pierre Foods, Inc. Current
Xavier University MBA Former
University of Cincinnati Bba Former

Sadie Chanlett-Avery is a certified yoga teacher and has taught since 2003. She received her teacher training from Ana Forrest and participated in the Glenn Black Yogi Training Project in the jungles of Costa Rica. Sadie holds a personal training certification from the American College of Sports Medicine and works as a trainer in the employee gym at Clif Bar, Inc. She is pursuing a Masters Degree in Holistic Health Education from JFK University which enables her to place yoga and fitness within a larger context of holistic health. Having taught novice to advanced students, she can adapt the class to a range of ages and a variety of abilities. With humor and compassion, she applies the ancient practice of yoga to individual needs and modern lifestyles. She infuses her classes with a playful, energetic attitude while challenging students to open, strengthen, and relax. Sadie teaches yoga in gyms, private companies and yoga studios around the East Bay.

Organization Position Status
Clif Bar Inc. Trainer Current
Berkeley Yoga Center Current