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- Cross-Cultural Marketing Strategies: The Impact Of Polish Culture On Marketing In Poland
- Poland appears to be an attractive consumer market, based on strong demand for consumer products during the past several years, after introducing free market economy instead of centrally-planned. Furthermore, as a result of European integration and globalization Poland becomes open, investors and consumers from all over the world show more...
- White papers 2008-06-01
- International Business Methods: Internationalization Of Small And Medium-Sized Enterpirses
- The purpose of this paper is to describe internationalization of small and medium-sized enterprises. This paper shows how and why companies by the internationalization process leave their domestic market and decide to go worldwide, even though they have to face plenty of obstacles and deal with great competition on the...
- White papers 2008-06-01
- International Business Law: The Two's Dispute Settlement Body
- The purpose of this paper is to introduce a real-life legal case and provide details about the facts, the questions raised, the arguments used, and the final decisions of the authorized body. The paper presents the case of Japan - Taxes on Alcoholic Beverages that was reviewed and decided by...
- White papers 2008-08-01
- Marketing Management: "PEST" Analysis And Five Forces Analysis
- Political, Economic, Social, and Technological PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social, and Technological issues that could affect the strategic development of a business. According to the Internet Centre for Management and Business Administration, Anon (2003), identifying PEST...
- White papers 2009-07-01
- Human Resource Management: The Role Of Women In The Age Of Human Oriented Management
- The present data clearly indicates that management in general has become much more human-oriented, even in the face of some incredible advancement in technology. As a result, scholars and professionals alike have recognized the need for people with better 'Soft' skills that include communicating, networking, empowering, delegating, and counseling among...
- White papers 2008-08-01
- Supply Chain Management And e-Business
- This paper serves several main purposes. First, it aims at approaching the topic of supply chain management as one of central importance for the successful implementation of business nowadays. Since many companies employing Supply Chain Management SCM have continuously faced problems with its realization, numerous solutions to these problems have...
- White papers 2008-06-01
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