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- Boys basketball CALHISPORTS.COM ALL-STATE TEAMS First team GUARDS--James Harden (Artesia, 6-3, Jr.); Jeremy Lin (Palo Alto, 6-2, Sr.); Adrian Oliver (Modesto Christian, 6-4, Sr.); Tre'von Willis, (Washington-Easton, 6-3, Sr.). FORWARDS--Chase Budinger (La Costa Canyon, 6-8, Sr.); Dejon Jackson (Clovis West, 6-3,...
- Research articles 2006-04-18
- Increasing Customer Lifetime Value
- Increasing Customer Lifetime ValueGood article but...The article points out, accurately, that CLV is a key strategic marketing metric. However, it makes the mistake of using a formula that groups all customers together. These include profitable and unprofitable customers. If you can't separate profitable from unprofitable customers, how can you...
- Discussion threads 2007-03-13
- Increasing Customer Lifetime Value
- "Customer lifetime value" CLV or LTV is a way of measuring how much your customers are worth over the time they buy your products and services.
- Articles 2007-02-01
- Which Customers Are Worth Keeping and Which Ones Aren't? Managerial Uses of CLV
- According to several Wharton marketing professors who have studied this issue, there is no easy answer, despite new and increasingly sophisticated efforts to measure what is called "Customer Lifetime Value" CLV – the present value of the likely future income stream generated by an individual purchaser. "For many companies, their...
- White papers 2003-07-30
Additional Resources
- Measuring and Growing Customer Lifetime Value
- Customer lifetime value CLV is a way of measuring how much your customers are worth to your business over the time they buy your products and services. A well-run CLV program can help you identify which customers are worth your greatest attention – and can help you make the most...
- Articles 2007-02-28
- Fixing the Customer Lifetime Value Equation
- You've likely heard of the Customer Lifetime Value calculation, or CLV. Run your actual and projected costs in attracting and keeping a customer over a fixed time period and compare those expenses to the sales said customer is expected to produce. The result is a number called Net Present Value....
- Blog posts 2007-12-17
- How Valuable Is Word of Mouth?
- The Idea in Brief Your most valuable customers are those who buy the most, right? Not necessarily. According to Kumar, Petersen, and Leone, your most valuable customers are those whose word of mouth brings in the most...
- Articles 2007-11-07
- Managing Customers For Value
- The energy retail business thrives on efficient customer interactions. Customers are the lifelines of the energy retail business. They want efficient service, better products, and good offers from energy retailers. In such scenario, it becomes imperative for the energy retailer to keep a track of the Customer Lifetime Value CLV...
- White papers 2004-03-11
- Clearly Canadian Re-Engineers Office Systems; Company Chooses SAP Software to Ensure Y2K Compliance and Improve Competitiveness
- VANCOUVER, British Columbia--BUSINESS WIRE--Nov. 9, 1998--Clearly Canadian(NASDAQ:CLCDF) (TSE:CLV.) Clearly Canadian Beverage Corporation (TSE: CLV; NASDAQ: CLCDF) today announced that it will implement SAP's R/3 Enterprise Resource Planning ERP software. After an intensive selection and implementation process, Clearly Canadian expects to go live with the new SAP software by mid-November 1998.
- Research articles 1998-11-09
- Lactalis buying two Spanish companies
- Lactalis Iberia S.A., a Spanish dairy products firm, has been given clearance by the European Commission to buy two other Spanish dairy companies, Grupo el Prado Cervera S.L. GPC, and Central Lechera Vallisoletana CLV. Lactalis is a subsidiary of Belgian holding company BSA, while GPC and CLV are controlled...
- Research articles 2004-10-01
- Investor Alert: Playback of Clearly Canadian Third Quarter Conference Call
- VANCOUVER, BRITISH COLUMBIA--BUSINESS WIRE--Nov. 13, 1998--CLEARLY CANADIAN (Nasdaq:CLCDF) (TSE:CLV.) Clearly Canadian Beverage Corporation (TSE:CLV) (Nasdaq:CLCDF) held a conference call with certain analysts on Thursday, November 12, 1998 to review third quarter financial results, as released on November 5, 1998. A replay of the conference call is available until midnight...
- Research articles 1998-11-16
- Classic Vacation Group to Receive $24.25 Million Cash Infusion; Tender Offer to Be Launched at $0.15 per Share
- Business & Travel Editors SAN JOSE, Calif.--BUSINESS WIRE--Oct. 16, 2001 Classic Vacation Group, Inc. (AMEX: CLV), one of the largest U.S. providers of customized vacation products, today announced that its principal shareholders and noteholders, through CVG Investment L.L.C., will provide up to $24.25 million of new financing to...
- Research articles 2001-10-16
- How Much to Spend on Advertising (and How to Spend It Wisely)
- The first thing a person should do when budgeting for advertising expenditure is to attempt to work out what a customer is worth, over the period of time that they remain loyal. This concept is called Customer Lifetime Value CLV. The simplest method is to take the sales turnover, divide...
- White papers
- Oak Technology Continues Industry Leadership by Announcing 20x IDE CD-ROM Controller; The OTI-911 Delivers Increased Performance and Better CPU Utilization with Support for CAV and CLV Drive Implementations
- SUNNYVALE, Calif.--BUSINESS WIRE--Oct. 14, 1996--Oak Technology (NASDAQ: OAKT), a leading provider of high-performance multimedia semiconductors and related software, today announced its fifth-generation IDE CD-ROM controller.
- Research articles 1996-10-14
- Clearly Canadian - Orbitz expands in Pacific Northwest; appears in Time Magazine and EXTRA
- VANCOUVER, British Columbia--BUSINESS WIRE--Oct. 23, 1996-- Clearly Canadian (VSE CLV., NASDAQ CLCDF.) Clearly Canadian Beverage Corporation ("Clearly Canadian") announced today that it has expanded the roll-out in the United States of its new texturally enhanced beverage product, OrbitzTM, into the Pacific Northwest.
- Research articles 1996-10-23
- Clearly Canadian update on litigation with Blue Mountain Springs Ltd
- VANCOUVER, British Columbia--BUSINESS WIRE--Sept. 14, 1995--Further to our News Release of May 24, 1995, Clearly Canadian Beverage Corporation (NASDAQ:CLCDF) (VSE:CLV) wishes to announce recent developments in connection with its litigation with Blue Mountain.
- Research articles 1995-09-14
- Clearly Canadian Joins Forces with Twentieth Century Fox to Promote Launch of Independence Day: The Game
- VANCOUVER, British Columbia--BUSINESS WIRE--Feb. 25, 1997-- Clearly Canadian Beverage (VSE:CLV; NASDAQ:CLCDF) Clearly Canadian Beverage Corporation will be one of the exclusive partners in the Fox Interactive release of Independence Day: The Game ("ID4") -- one of the electronic game industry's largest and most comprehensive marketing campaigns ever for a single...
- Research articles 1997-02-25
- Clearly Canadian Partners With Twentieth Century Fox Home Entertainment on Video Promotion
- VANCOUVER, BRITISH COLUMBIA--BUSINESS WIRE--Sept. 16, 1997--Clearly Canadian Bev (VSE CLV., NASDAQ CLCDF.) Clearly Canadian Beverage Corporation will partner with Twentieth Century Fox Home Entertainment, Inc. ("Fox") to promote the Premiere Series sell-through video release of That Thing You Do, starring Tom Hanks; Romeo and Juliet, starring Leonardo DiCaprio and Clare...
- Research articles 1997-09-16
- Clearly Canadian Announces 1997 Year End Financial Results
- VANCOUVER, British Columbia--BUSINESS WIRE--March 26, 1998-- Clearly Canadian Beverage Corporation (TSE:CLV/NASDAQ:CLCDF) today reported financial results for the year ended December 31, 1997. (All figures below and in the attached schedules are stated in U.S. dollars.) Please note that the Company completed the acquisition of its wholly owned subsidiary Cascade Clear...
- Research articles 1998-03-26
- Clearly Canadian and Twentieth Century Fox Partner Again on National Promotion
- VANCOUVER, British Columbia--BUSINESS WIRE--Oct. 28, 1997-- Clearly Canadian Beverage (VSE:CLV., NASDAQ:CLCDF.) Clearly Canadian Beverage Corporation today announced a national joint promotion with Twentieth Century Fox Home Entertainment to promote the sell-through release of two family favourite videos: Jingle All The Way, starring Arnold Schwarzenegger and A Christmas Carol, featuring the...
- Research articles 1997-10-28
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