Increasing Customer Lifetime ValueGood article but...The article points out, accurately, that CLV is a key strategic marketing metric. However, it makes the mistake of using a formula that groups all customers together. These include profitable and unprofitable customers. If you can't separate profitable from unprofitable customers, how can you...
According to several Wharton marketing professors who have studied this issue, there is no easy answer, despite new and increasingly sophisticated efforts to measure what is called “Customer Lifetime Value” CLV – the present value of the likely future income stream generated by an individual purchaser. “For many companies, their...
Following is a summary of high technology news releases transmitted today by PR Newswire. The full text of these releases is available at the PR Newswire for Journalists, http://media.prnewswire.com/. CLTH039 02/21/2008 00:00 r f OH-Clv-Clinic-Google CLEVELAND Cleveland Clinic Collaborates with Google CLTH041 02/21/2008 00:01 r...
NEW YORK & BETTENDORF, Iowa -- Alcoa (NYSE:AA) announced today that its North American Rolled Products business has won a one year contract from the U.S. National Aeronautics and Space Administration NASA to develop the manufacturing capability and supply of high performance aluminum-lithium plate and ingot to be used for...
LISLE, Ill. -- Claymore Securities, Inc. today launched the Claymore/Robeco Boston Partners Large-Cap Value ETF (AMEX: CLV) on the American Stock Exchange. The ETF tracks an index designed to identify a group of stocks that display characteristics that give them the potential to outperform other large-cap value...
LOS ANGELES -- Ducommun Incorporated (NYSE:DCO) today announced that its Ducommun Technologies, Inc. DTI subsidiary, through its Miltec business unit, has been awarded a $1.9 million contract to provide upper stage manufacturing demonstration articles for Teledyne Brown Engineering in Huntsville, Alabama. This work is in direct support...
David Reibstein is professor of marketing at the University of Pennsylvania's Wharton School, and a managing partner at Marketing NPV. BtoB recently asked him about trends in customer lifetime value as a tool to inform marketing decisions. BtoB: Calculating customer...
Byline: CHRISTOPHER HOSFORD `Some customers are more equal than others.'' It's a favorite saying of management consultants Don Peppers and Martha Rogers of Peppers and Rogers Group, and speaks directly to the marketing metric known as customer lifetime value CLV,...
Z-Communications, Inc. announces its lead free, RoHS compliant oscillator (CLV6115A-LF) in Extended C-band (5940 to 6308 MHz) featuring low phase noise performance of-85dBc/Hz at l0 kHz offset. The unique design offers good harmonic suppression of-20 dBc with a typical tuning sensitivity of 105 MHz/V. It is...
RANCHO CORDOVA, Calif. -- Hansen Information Technologies (Hansen([R])), a leading provider of enterprise applications for the public sector market, announced that the City of Las Vegas, Nevada has gone live with Hansen's DynamicPORTAL to manage online scheduling of building permit inspections for the City's Building and Safety...
ADM Tronics Unlimited, Inc., Northvale, N.J., offers Conductive CLV 25, a water-based resin and coating for applications where anti-static properties are required. The dry coating is clear and works best on films when a corona treatment is applied beforehand. For further information, call 201-767-6040, or visit...
CALGARY, ALBERTA, Nov 15, 2006 CCNMatthews via COMTEX -- Associate Veterinary Clinics (1981) Ltd. (the "Company") announced today that its offer dated September 19, 2006 as varied by the Notice of Extension and Variation dated October 24, 2006 and the Notice of Extension and Variation dated...
CALGARY, ALBERTA, Oct 25, 2006 CCNMatthews via COMTEX -- Associate Veterinary Clinics (1981) Ltd. (the "Company") announced today that 940 Class "A" Shares and 940,030 Class "B" Shares representing approximately 87.0% of the issued and outstanding Shares of Central Laboratory for Veterinarians Ltd. ("CLV") have...
Sep 06, 2006 (Food Week - ABIX via COMTEX) -- Omega-3 oils are proving increasingly popular with food companies as an additive. However, their main source - tuna - is currently under pressure as a result of over-fishing in the South Pacific region. As a result,...
LOS ANGELES -- Ducommun Incorporated (NYSE:DCO) today announced that Miltec, a wholly owned subsidiary of Ducommun Technologies, Inc., has been awarded a $2.6 million contract to provide hardware-in-the-loop simulation support for the National Aeronautics and Space Administration's NASA Marshall Space Flight Center MSFC avionics laboratories in Huntsville,...
APEX, N.C. -- NASA Ames Research Center has purchased multiple licenses of CEI's EnSight Gold software to provide consistent visualization quality for different types of analyses and to support collaboration among different NASA divisions, the Department of Defense DoD, and the Department of Energy DoE. ...
The CLV1630A-LF voltage control oscillator is targeted at demanding mobile communications systems. This RoHS-compliant model utilizes patented design techniques to deliver single sideband phase noise of-111dBc/Hz at 10kHz away from carrier with a second harmonic suppression better than -15dBc. It is ideal for automated surface mount...
ALLEN, Texas -- WiQuest Communications, Inc. a leading fabless semiconductor company developing complete Ultrawideband UWB solutions, continues to position itself as the total solution leader in the global market by announcing today the signing of sales distribution agreements with local manufacturers' representatives in Japan, South Korea and...
Z-Communications introduces the CLV 1630A-LF for demanding mobile communications systems. This RoHS-compliant model utilizes patented design techniques to deliver SSB phase noise of -11 dBc/Hz at 10 kHz away from carrier with a second harmonic suppression better than -11 dBc. The CLV1630A-LF, operating at 5 VDC...
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