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	<title><![CDATA[clv Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to clv]]></description>
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		<title><![CDATA[Increasing Customer Lifetime Value]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13240-0.html?forumID=1&threadID=200&messageID=634&start=0]]></link>
		<description><![CDATA[Increasing Customer Lifetime ValueGood article but...The article points out, accurately, that CLV is a key strategic marketing metric. However, it makes the mistake of using a formula that groups all customers together.  These include profitable and unprofitable customers. If you can't separate profitable from unprofitable customers, how can you...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 13 Mar 2007 06:45:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/clv.html"><![CDATA[CLV]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[strategy]]></category>
		<category domain="http://resources.bnet.com/topic/unprofitable+customer.html"><![CDATA[unprofitable customer]]></category>
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	<item>
		<title><![CDATA[Increasing Customer Lifetime Value]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13240_23-53006.html]]></link>
		<description><![CDATA["Customer lifetime value" CLV or LTV is a way of measuring how much your customers are worth over the time they buy your products and services.]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 01 Feb 2007 12:54:15 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/clv.html"><![CDATA[CLV]]></category>
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		<title><![CDATA[High school]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4176/is_20060418/ai_n16144992]]></link>
		<description><![CDATA[Boys basketball    CALHISPORTS.COM ALL-STATE TEAMS    First team    GUARDS--James Harden (Artesia, 6-3, Jr.); Jeremy Lin (Palo Alto, 6-2, Sr.); Adrian Oliver (Modesto Christian, 6-4, Sr.); Tre'von Willis, (Washington-Easton, 6-3, Sr.). FORWARDS--Chase Budinger (La Costa Canyon, 6-8, Sr.); Dejon Jackson (Clovis West, 6-3,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Apr 2006 23:59:59 -0700</pubDate>
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		<title><![CDATA[Which Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=74225]]></link>
		<description><![CDATA[According to several Wharton marketing professors who have studied this issue, there is no easy answer, despite new and increasingly sophisticated efforts to measure what is called "Customer Lifetime Value" CLV – the present value of the likely future income stream generated by an individual purchaser. "For many companies, their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 30 Jul 2003 00:00:00 -0700</pubDate>
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