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- Successful Metrics For Applying A Value Based Pricing Strategy For High Tech And Distribution Companies
- From the executive summary: ‘Implementation of value based pricing strategy requires change management, support processes, and training. The rewards of a successful strategy enable companies to collect more by reducing pricing variability, making more money on differentiated services and improving their business mix. To the customers, it helps them obtain...
- White papers 2004-02-01
- Incorporating Brand - and Marketers - in Mix Can Enhance M&A Outcomes
- When marketing and brand are not incorporated into the due diligence process, some common failings occur that may prevent mergers and acquisitions from achieving their full potential Too often, for example, short-term and ultimately short-sighted incentives and rationales can be allowed to dictate how the acquisition is branded. In the...
- White papers 2004-12-01
Additional Resources
- CMO Council and BusinessWeek to Honor Top Tech Marketers With "CMO of the Year" Awards
- The CMO Council, the premier affinity group for chief marketing officers and executives in the technology industry, will honor outstanding peer performance at the BusinessWeek CMO of the Year award reception, to be held at the Computer History Museum in Mountain View, California, on December 8.
- Research articles 2004-11-22
- CMO Council Honors Google, SAP & HP at "CMO of the Year" Awards
- Members of the CMO Council, the premier affinity group of chief marketing officers and executives in the technology industry, recognized three of their peers at Google, HP and SAP during the CMO of the Year award reception at the Computer History Museum in Mountain View, California on December 8.
- Research articles 2004-12-09
- Companies' Go-to-Market Capabilities Deemed Ineffective, New CMO Council Study Reveals
- The Chief Marketing Officer CMO Council today released the findings of its "Driving the Bottom Line from the Front Line" study, a major global research initiative that delivers an alarming message: the majority of global companies surveyed acknowledge significant deficiencies in their go-to-market capabilities and marketing and sales processes. ...
- Research articles 2008-06-09
- Cisco CMO to Stress Healthy Balance of Creativity and Accountability in Chief Marketing Officer (CMO) Council European Summit 2005 Keynote
- The Chief Marketing Officer CMO Council, an influential group of global technology marketing executives, will convene at the Conrad Hotel in London on November 17-18 to address new challenges, trends and dynamics in global technology marketing.
- Research articles 2005-08-11
- The Economist and CMP Media to Underwrite CMO Council's Thought Leadership Agenda in 2005
- The Chief Marketing Officer CMO Council, an elite affinity group of chief marketing executives in the high technology industry, today announced that CMP Media LLC and The Economist, have signed as anchor underwriters in 2005 to help drive the organization's aggressive agenda, focused on defining, aligning and elevating the role...
- Research articles 2005-01-17
- Dell Global Branding Chief Shawn Dennis Set to Highlight Tech Giant's Worldwide Branding Game Plan at Chief Marketing Officer (CMO) Council Summit 2005
- Shawn Dennis, vice president, Global Branding at Dell and former VP and group head of marketing for the NFL, will be a keynote speaker at the Chief Marketing Officer CMO Council's Summit 2005 to be held October 27-28 in Monterey, Calif.
- Research articles 2005-10-11
- GlobalFluency, CMO Council and BPM Forum Unite to Support Freeplay Foundation and Ubuntu Education Fund
- GlobalFluency today announced that two of its influential global affinity networks, the Chief Marketing Officer CMO Council and the Business Performance Management BPM Forum, have launched “Non-Profit Partner Centers” to support humanitarian aid around the world. The organizations have chosen the Freeplay Foundation and Ubuntu Education Fund as two beneficiaries...
- Research articles 2005-12-16
- CMO Council Selects eMarketer as Preferred Information Channel Provider
- eMarketer announced today that it has been selected as the preferred online marketing information provider by the CMO Council, an influential membership group of C-level marketing executives controlling more than $40 billion in annual expenditures.
- Research articles 2004-12-15
- ON DEMAND Conference & Exposition's Marketing Keynote Panel Offers Insights on Industry Trends and Marketing Priorities from InfoTrends, the CMO Council and the Direct Marketing Association
- Questex Media Group's ON DEMAND Conference & Exposition (ondemandexpo.com), the preeminent event for commercial printers, publishers, and in-plant printing professionals, will present a marketing focused keynote panel titled "The Changing Media Mix: A Marketing Perspective" on Wednesday, March 5 at 11:10 a.m. Senior executives from InfoTrends, the CMO Council...
- Research articles 2008-02-19
- Marketers Lack Customer Touch, According to CMO Council/NetLine Study
- While marketers are clearly making customer development a priority, they have a significant disconnect with the realities that drive effective targeting, acquisition and retention, according to a new Chief Marketing Officer CMO Council study. The findings show that a significant number of marketing organizations do not have a model...
- Research articles 2006-04-26
- CMO Council and KnowledgeStorm Partner in Major Study on How Online Content Syndication Drives Tech Buying
- The Chief Marketing Officer CMO Council, an elite affinity group of chief marketing executives in the high technology industry, and KnowledgeStorm, the Internet's top-ranked technology content and search site, today announced a knowledge sharing partnership as well as a vital, industry-impacting thought leadership initiative. More than ever before, today's...
- Research articles 2005-04-25
- VISA USA CEO Carl Pascarella to Keynote Influential Gathering of Senior Technology Marketing Professionals at 2005 CMO Council Summit
- Carl Pascarella, president and CEO of Visa USA, will be the keynote speaker at the Chief Marketing Officer Council's CMO Summit 2005 to be held October 27-28 in Monterey, California.
- Research articles 2005-06-06
- TechTarget to Team with Chief Marketing Officer Council to Provide Quarterly Research on IT Media Consumption Trends and IT Buyer Purchase Intentions
- NEEDHAM, Mass. -- Information-technology IT media company TechTarget and the Chief Marketing Officer CMO Council today announced an agreement to generate quarterly reports that track IT subject matter interest, online media use and downloading of IT information by business technology buyers and specifiers. The marketing analytics data will give vendors...
- Research articles 2006-11-16
- Quick Hits.(ZenithOptimedia)(Pitney Bowes acquired Ibis Consulting)(Klipmart Corp online video ads)
- CMO Council study finds marketers out of touch CMO Council study finds marketers out of touch
- Research articles 2006-05-08
- Social Network Users More Vulnerable To Security Risks
- The majority of social networking users are vulnerable to online security problems with less than one third taking actions to protect themselves, according to a new survey by AVG and the CMO Council. According to the poll results most social network users fail to perform the following basic security measures...
- News items 2009-08-26
- COTTON : MARGINAL CORRECTION TO REFORM OF COTTON CMO.
- On 9 November, the European Commission presented its draft reform of the common market organisation CMO for cotton. The proposal is not expected to go against the scheme adopted in April 2004 by the Council. Following a series of impact studies, the European Agriculture ...
- Research articles 2007-11-23
- Women Tech Council and Omniture Announce the Women in Innovation Event May 7 at Thanksgiving Point
- Omniture and the Women Tech Council WTC, a non-profit organization that provides leadership, support and mentorship for women in all levels of the technology industry, announced today the annual Women In Innovation networking event on May 7. Sharlene Wells Hawkes, the CMO of StoryRock, will discuss how their technology...
- Research articles 2008-04-23
- Tech CMOs Spending Smarter?
- While most chief marketing officers say they plan to spend more money on marketing, or at least keep spending levels flat, CMOs in technology companies are cutting marketing spend. According to a survey of over 650 CMOs conducted by the 4,000-member Chief Marketing Officer Council, 62% of...
- Blog posts 2009-03-17
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