BNET Industries
Coca-Cola Co. is in the Food Industry
Latest News and Analysis
Sports drinks duke it out.(Coca-Cola's Powerade and Pepsi-Cola's Gatorade go to court over brand advertising)(Brief article)
Coca-Cola's Powerade and Pepsi-Cola's Gatorade went head to head last month in a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a "drag race" between horse-drawn carts, one of which was carrying 10 bales of Coca-Cola's Powerade and Pepsi-Cola's Gatorade...
Chicago Tribune Marketing Column.
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Aug. 12--Gatorade doesn't have that deep down body thirst for LeBron James' endorsement services after all. Or at least it doesn't want to pay through the nose for them. PepsiCo-owned...
Gatorade hiccup raising worries; Gains by rival suggest growth may slow.(PepsiCo Inc. to try to rejuvenate Gatorade, as Coca-Cola Co.'s Powerade gains market share)(Brief Article)
Seven months after paying a steep price for Quaker Oats Co. and its prized Gatorade brand, PepsiCo Inc. is finding that keeping the sports drink on the fast-growth track may be tougher than expected. PepsiCo analysts and investors got a reality che Seven months...
PepsiCo vs. Coca-Cola: Powerade's play gooses Gatorade; Coca-Cola brand picks up share but observers bet on PepsiCo strength.(Brief Article)(Statistical Data Included)
Gatorade blinked-or at least squinted. Gatorade blinked-or at least squinted.
Coke Readies $60M Splash for Powerade Push, Extensions - Coca-Cola Co - Brief Article
ATLANTA--Coca-Cola, looking to combat PepsiCo's pending acquisition of Gatorade, will relaunch its own Powerade sports drink in mid-July via a $60 million campaign featuring TV, print and outdoor ads with the likely tag: Energy for Life," Powerade will have a nutraceutical bent with the addition of B vitamins. Powerade Light,...
Coke Vows New Sports Drink 'War' For Would-be Gator-Slayer Powerade - Coca-Cola Co. to boost marketing budget for Powerade as it hopes to take share from Gatorade - Brief Article - Statistical Data Included
Coca-Cola has vowed to boost the marketing budget for Powerade, its bulwark against category-dominating Gatorade, with the first leg of its new push due next month with an under-the-cap promotion tied with ESPN's SportsCenter and the NHL.
Pepsico-Quaker Oats Deal Changes Competitive Landscape for Coca-Cola.(Knight Ridder/Tribune Business News)
Dec. 5--ATLANTA--Coca-Cola could have purchased Gatorade, but it didn't. Now the Atlanta-based beverage giant has to deal with the consequences. Dec. 5--ATLANTA--Coca-Cola could have purchased Gatorade, but it didn't. Now the Atlanta-based beverage giant has to deal with the consequences.
Coca-Cola Ends Acquisition Talks with Quaker Oats.(Knight Ridder/Tribune Business News)
Nov. 22--After a board of directors meeting that lasted several hours, Coca-Cola stunned many on Wall Street late Tuesday by deciding not to buy Quaker Oats and its Gatorade sports drink. Nov. 22--After a board of directors meeting that lasted several hours, Coca-Cola stunned...
Quaker Oats Would Put Coca-Cola in Food Business.(Knight Ridder/Tribune Business News)
Nov. 22--ATLANTA--Gatorade seems to be getting all the attention, but there's more to Quaker Oats Co. than just a big-selling sports drink. Nov. 22--ATLANTA--Gatorade seems to be getting all the attention, but there's more to Quaker Oats Co. than just a big-selling sports ...
Gatorade girds for national gallonage games. (competition from Pepsi-Cola Co.'s All Sport and Coca-Cola Co.'s PowerAde)
Coca-Cola Co and Pepsi-Cola Co are both planning national launches of isotonic sports drinks to compete with Quaker Oats Co's Gatorade. Pepsi's national advertising for All Sport began in Mar 1994. Pepsi is expected to spend approximately $30 million to pCoca-Cola Co and Pepsi-Cola Co are both planning national launches...
Eyes are on revitalizing carbonated soft drinks in '94. (marketing trends)
Some major beverage companies' 1994 marketing plans are outlined. Coca-Cola Co will dramatically increase advertising spending for its Cherry Coke and Mello Yello brands. Quaker Oats will continue to use Michael Jordan as a spokesperson for its Gatorade sSome major beverage companies' 1994 marketing plans are outlined. Coca-Cola Co will...
Additional Resources
SOCCER In Brief: Long way yet
WOLVES manager Mick McCarthy has played down his side's lead at the top of the Coca-Cola Championship, insisting: "There is still so much football to be played."...
SOCCER In Brief: Chester sale
COCA-COLA League Two Chester have announced that owner Stephen Vaughan has put them up for sale - although he will continue to sponsor the Blues until a suitable buyer is found...
Todd switch
COCA-COLA League One Northampton have signed Championship Derby defender Andy Todd on loan until the January transfer window...
SOCCER In Brief: Narrow win
BARNSLEY manager Simon Davey was left to reflect on a Jekyll and Hyde performance after seeing his side squeak to a 3-2 win over the Coca-Cola Championship's form side Burnley. Davey was delighted with his side's victory, especially because they had been beaten by Preston little more than...
McCarthy remains cautious
Byline: By BILL PIERCE Sports Correspondent WOLVES manager Mick McCarthy has played down his side's lead at the top of the Coca-Cola Championship, insisting: "There is still so much football to be played". The Black Country side currently lead Birmingham by six points and face Sheffield...
SOCCER In Brief: Wat a candidate!
WATFORD caretaker manager Malky Mackay believes he has a lot to offer the Coca-Cola Championship strugglers after confirming he has had an interview for the vacancy at Vicarage Road...
Research and Markets: Spain Food and Drink Report Q4 2008 Report - Over Five Years to 2012 Total Consumption of Soft Drinks Is Expected To Increase By 13% in Volume Terms
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b67e05/spain_food_and_dri) has announced the addition of the "Spain Food and Drink Report Q4 2008" report to their offering. Spain Food Drink Report provides independent forecasts and competitive intelligence on Spain's food and drink industry. Spain's soft drink and bottled water...
Sustainable Brands International Adds Global Business Leaders Who See Opportunity in Current Social, Economic and Environmental Challenges
Coca-Cola, GE, Office Depot, HP, Wal-mart, 200+ Others Explore Sustainability As Authentic, Transparent and Supportive of Economic Bottom Line BURLINGAME, Calif., Nov. 24 /PRNewswire/ -- Sustainable Life Media, SLM, the leading producer of sustainable business conferences and newsletters, continues to attract a growing line up of thought...
Scratch the surface and discover why Bill's the best groundsman
On the Front Foot Bill Gordon, groundsman of the year six times running, was reluctant to reveal his secrets. "If you asked Coca-Cola, would they tell you about their mystery ingredient?" he said. Actually, the main factorfor the country's mostaccomplished producer of cricket pitches, at The...
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Coca-Cola Co. Company Info
NAICS Code
Soft Drink Manufacturing: 312111
