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	<title><![CDATA[coke Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/coke.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to coke]]></description>
	<s:counts start="0" returned="20" found="424" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Coke Sees Int'l Markets Key to Long-term Growth]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-365894.html]]></link>
		<description><![CDATA[By Martinne GellerATLANTA (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Coca-Cola Co KO said on Tuesday that international growth, cost savings, new marketing and innovation would be key as it plans to double its total system revenue by 2020.The world's largest soft drink maker provided specifics on Tuesday on how it hopes to double its...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Tue, 17 Nov 2009 15:45:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/beverage.html"><![CDATA[Beverage]]></category>
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		<category domain="http://resources.bnet.com/topic/coca-cola+enterprises+inc..html"><![CDATA[Coca-Cola Enterprises Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CCE</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WFMI</category>
		<category domain="tickers">KO,CCE,PEP,WFMI</category>
	</item>
	<item>
		<title><![CDATA[Coca-Cola Aims to Double System Revenue By 2020]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-365517.html]]></link>
		<description><![CDATA[By Martinne GellerATLANTA (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Coca-Cola Co KO unveiled goals on Monday that call for the revenue generated by the company and its bottlers to double to roughly $200 billion by 2020, with profit margins increasing.Coke also said it hopes to more than double the number of soft drink servings...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 16 Nov 2009 16:45:21 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
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		<category domain="http://resources.bnet.com/topic/pepsi+bottling+group+inc..html"><![CDATA[Pepsi Bottling Group Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PBG</category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">KO,PBG,PAS,PEP</category>
	</item>
	<item>
		<title><![CDATA[Coca-Cola Aims to Double System Revenue By 2020]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-365415.html]]></link>
		<description><![CDATA[By Martinne GellerATLANTA (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Coca-Cola Co KO unveiled goals on Monday that call for the revenue generated by the company and its bottlers to double to roughly $200 billion by 2020, with profit margins increasing.Coke also said it hopes to more than double the number of soft drink servings...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 16 Nov 2009 14:15:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
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	<item>
		<title><![CDATA[New 90 Calorie Coke Can is Good Business Strategy, If Nothing Else]]></title>
		<link><![CDATA[http://industry.bnet.com/food/10001054/new-90-calorie-coke-can-is-good-business-strategy-if-nothing-else/]]></link>
		<description><![CDATA[The Coca-Cola Company is all about health lately, apparently. It's part of the recently launched Healthy Weight Commitment Foundation, a food industry-led anti-obesity campaign; it's working with the American Academy of Family Physicians on a nutritional education campaign; and now it's releasing Coke in a smaller can to help consumers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Oct 2009 09:30:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/calorie.html"><![CDATA[Calorie]]></category>
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		<title><![CDATA[@Variety Ent/Tech Summit: Dick Clark's Orly Adelson: 'Online Is Fundamentally Different Than TV']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-variety-enttech-summit-dick-clarks-orly-adelson-online-is-fundamentally%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ With TV award show ratings and ad dollars on the wane, media and production companies are turning to the Web to help boost views and revenues. At the Variety Entertainment & Technology Summit, Orly Adelson, president of Dick Clark Productions, admitted that the problem of ?analog dollars being reduced...]]></description>
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		<pubDate>Mon, 19 Oct 2009 18:46:14 -0700</pubDate>
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		<title><![CDATA[How Mobile Apps Are Revolutionizing Advertising.]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-343422.html]]></link>
		<description><![CDATA[The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers.        ...]]></description>
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		<pubDate>Wed, 16 Sep 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Coke Follows Pepsi Into Coconut Water Market]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000955/coke-follows-pepsi-into-coconut-water-market/]]></link>
		<description><![CDATA[The Coca-Cola Company just became an investor in ZICO Beverages, a California company that makes coconut water. The move comes two weeks after rival soft drink giant PepsiCo purchased Brazil's largest coconut water producer, Amacoco.    As carbonated sodas fall out of favor, soft drink companies are looking...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 02 Sep 2009 09:54:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/beverage.html"><![CDATA[Beverage]]></category>
		<category domain="http://resources.bnet.com/topic/coke.html"><![CDATA[Coke]]></category>
		<category domain="http://resources.bnet.com/topic/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Bill Clinton on Creating Economic Value in a Crisis]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=3511]]></link>
		<description><![CDATA[Former President Bill Clinton contributes to the September Harvard Business Review with an essay on how the private sector can contribute to the good of society.  "Short-term thinking got us into the financial mess, and long-term investments that also benefit the world around us can lead us out of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 25 Aug 2009 10:30:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bill+clinton.html"><![CDATA[Bill Clinton]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/coke.html"><![CDATA[Coke]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
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	<item>
		<title><![CDATA[Risk Of Rebranding]]></title>
		<link><![CDATA[http://moneywatch.bnet.com/economic-news/video/risk-of-rebranding/275958/]]></link>
		<description><![CDATA[Deutsch New York's Val Difebo spoke to Julie Chen about the dangers of repackaging a product.]]></description>
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		<pubDate>Wed, 15 Apr 2009 00:00:00 -0700</pubDate>
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	</item>
	<item>
		<title><![CDATA[Can Innocent Stay Clean After the Coke Deal?]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/04/07/can-innocent-stay-clean-after-the-coke-deal/]]></link>
		<description><![CDATA[    The media has jumped all over Coke's Â£30m investment in Innocent, implying the famously ethical smoothie makers have sold out. Hogwash.    What to make of Innocent's announcement that it's taken investment from its very antithesis, Coca Cola - faceless, heartless, exploitative and manipulating...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 07 Apr 2009 12:19:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
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	<item>
		<title><![CDATA[Coca-Cola Venice Sponsorship Sparks Protest]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000497/coca-cola-venice-sponsorship-sparks-protest/]]></link>
		<description><![CDATA[You're a historic city unlike any other, considered by many to be the most beautiful in the world. You're famous, you're world-renowned, and you attract 20 million tourists a year. But you're broke. You're recovering from recent floods and your buildings are crumbling. Who do you call?   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 25 Feb 2009 11:24:19 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/city.html"><![CDATA[City]]></category>
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	<item>
		<title><![CDATA[Are "Best Practices" Worth Following?]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=817]]></link>
		<description><![CDATA[Management consultants are always talking about best practices, but I'm not convinced that the experiences of big-name firms are all that relevant when it comes to regular companies.Â  No, I'll go further.Â  I think that the enshrining of "best practices" makes companies do things that were smart for the original...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 13 Feb 2009 04:00:40 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/firm.html"><![CDATA[Firm]]></category>
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	</item>
	<item>
		<title><![CDATA[How Branding Can Kill Your Profit]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=692]]></link>
		<description><![CDATA[    Earlier this week, I posted what I thought was a fairly innocuous poll "Do Your Marketers Produce Good Leads?"Â  Anyway, it elicited a fair number of angry responses from marketeers who objected to my long-held opinion that B2B marketing's primary job should be lead generation. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 29 Jan 2009 05:20:40 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/lg+electronics+inc..html"><![CDATA[LG Electronics Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
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		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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	</item>
	<item>
		<title><![CDATA[For Coke's Brock, Sustainability Is No Longer a "Niche" Issue]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=1600]]></link>
		<description><![CDATA[Sustainability is no longer a "niche" trend and is one that must be done all the time, according to John Brock, chairman and CEO of Coca-Cola Enterprises, which produces and distributes Coke products.    Speaking to Knowledge@Wharton, Brock said that being environmentally conscious "is not something you kid...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 27 Dec 2008 06:02:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://resources.bnet.com/topic/coke.html"><![CDATA[Coke]]></category>
		<category domain="http://resources.bnet.com/topic/peter+galuszka.html"><![CDATA[Peter Galuszka]]></category>
		<category domain="http://resources.bnet.com/topic/peter+galuszka.html"><![CDATA[Peter Galuszka]]></category>
	</item>
	<item>
		<title><![CDATA[Coke's CEO Says More Women Needed at Top Levels]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=1535]]></link>
		<description><![CDATA[Coca-Cola seems well represented with executives from diverse nations but is short of women, President and CEO Muhtar Kent says.    He told Knowledge@Wharton that the firm's Atlanta headquarters includes natives from Australia, the United Kingdom, Turkey, France, Colombia and Ireland. Kent was born in Turkey and educated...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 01 Dec 2008 12:06:24 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[Women]]></category>
		<category domain="http://resources.bnet.com/topic/turkey.html"><![CDATA[Turkey]]></category>
		<category domain="http://resources.bnet.com/topic/coke.html"><![CDATA[Coke]]></category>
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		<category domain="http://resources.bnet.com/topic/peter+galuszka.html"><![CDATA[Peter Galuszka]]></category>
		<category domain="http://resources.bnet.com/topic/peter+galuszka.html"><![CDATA[Peter Galuszka]]></category>
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	<item>
		<title><![CDATA[Wallstrip: Economic Purgatory]]></title>
		<link><![CDATA[http://www.bnet.com/2422-17910_23-244547.html]]></link>
		<description><![CDATA[Will the government's efforts kick in before it's too late?]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 28 Oct 2008 17:43:00 -0700</pubDate>
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		<title><![CDATA[What You Need to Know About Branding]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13077-0.html?forumID=1&threadID=3855&messageID=18283&start=0]]></link>
		<description><![CDATA[What You Need to Know About BrandingRE: What You Need to Know About BrandingCoke doesn't have much different with Pepsi. It wins at Branding. But consider about MS and other OS out there, there is a big different among them. So personally i think MS wins not in branding, but...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 09 Oct 2008 17:29:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales strategy]]></category>
		<category domain="http://resources.bnet.com/topic/need-to-know+about+branding.html"><![CDATA[Need-to-Know About Branding]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[branding]]></category>
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		<category domain="http://resources.bnet.com/topic/coke.html"><![CDATA[Coke]]></category>
	</item>
	<item>
		<title><![CDATA[Coke Wins Post-Olympics Gold Medal In Juice Buy]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=1327]]></link>
		<description><![CDATA[Coke is "it" in China. The soft drink maker was part of a group of 12 international companies that put up $1 billion to become official "sponsors" of the just-ended Beijing Summer Olympics.    Apparently, those bucks generated more fizz for Coca-Cola which is on track to make...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 04 Sep 2008 13:22:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/olympic+games.html"><![CDATA[Olympic Games]]></category>
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		<category domain="http://resources.bnet.com/topic/peter+galuszka.html"><![CDATA[Peter Galuszka]]></category>
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	<item>
		<title><![CDATA[Coke's China Play Expensive, Carries Risks]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000176/cokes-china-play-expensive-carries-risks/]]></link>
		<description><![CDATA[The lure of the fast-growing Chinese consumer market is strong. So strong that Coca Cola is willing to bet billions of dollars and years of having its earnings dragged down on the uncertain promise that its proposed $2.4 billion purchase of, Huiyuan Juice Group, the country's biggest juicemaker, will pay...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 03 Sep 2008 16:55:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/juice.html"><![CDATA[Juice]]></category>
		<category domain="http://resources.bnet.com/topic/coke.html"><![CDATA[Coke]]></category>
		<category domain="http://resources.bnet.com/topic/huiyuan+juice+group.html"><![CDATA[Huiyuan Juice Group]]></category>
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		<category domain="http://resources.bnet.com/topic/dan+mitchell.html"><![CDATA[Dan Mitchell]]></category>
	</item>
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		<title><![CDATA[BNET Video: The Art of Personal Branding]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1841]]></link>
		<description><![CDATA[What's in a brand? Take Coca Cola. Coke "refreshes." It always has. That's its strength, and its benefit. Coke's brand promise has been consistent for more than a century. You can always rely on it.    As with products, so with managers. In the video above, executive coach,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 19 Aug 2008 14:43:33 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/michael+mattis.html"><![CDATA[Michael Mattis]]></category>
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