Coldwater Creek Inc.

Daniel Griesemer has served as a Director, as well as the Company's President and Chief Executive Officer, since October 30, 2007. From March to October, 2007, Mr. Griesemer served as President and Chief Operating Officer. From January 2005 to March 2007, Mr. Griesemer served as Executive Vice President, Sales & Marketing. From April 2004 to January 2005, Mr. Griesemer served as Executive Vice President of Retail, having joined the company in October 2001 as Senior Vice President and General Manager of Retail. Prior to his service for Coldwater Creek, Mr. Griesemer held upper management and executive posts for firms such as Gap, Inc. and Macy's, Inc.

Was promoted in September 2004 to this position, where he is responsible for overseeing all aspects of the Information Technology, Ecommerce and Marketing departments. In July 2003, Mr. Moen was promoted to Vice President/Marketing & Business Intelligence, responsible for executing the Company’s triple-channel marketing strategy and managing the Business Intelligence department. In August of 2001, Mr. Moen rejoined the Company as Divisional Vice President of Catalog & Retail Marketing. In May 1995, he first joined Coldwater Creek as a Customer Retention Analyst, before being promoted to Customer Retention Manager - a position he held through May of 1999.

Was promoted to this position in September 2007, where he serves as the Company’s principal accounting officer. Mr. Martin joined the Company as Vice President of Finance in August 2006, where he was responsible for overseeing the Company’s accounting, financial planning and reporting functions. Before joining Coldwater Creek, Mr. Martin served in various senior finance capacities, including Chief Accounting Officer and Vice President of Finance/Global Commercial Operations for Amgen Inc., a multi-billion dollar pharmaceutical company, from August 2003 to May 2006. Prior to that, he held senior-level finance positions at Gap Inc. from April 2001 to August 2003.

Was promoted to this position in January 2005, where he is responsible for operations at the Company’s West Virginia Distribution Center, as well as Call Centers in West Virginia and North Idaho, and the Company’s retail Outlet stores. He served as Vice President of Operations starting in 2002 and, prior to that, as Divisional Vice President of Distribution since October 2000. Prior to joining Coldwater Creek, Mr. El Chaar was Senior Director of International Operations for eToys Inc., where he was responsible for Customer Service and Distribution in the United Kingdom and Belgium.

Was promoted to this position in November 2007, where he is responsible for all aspects of Comp Store Merchandising, Sourcing, and Merchandise Planning & Allocation. Mr. Feurer joined Coldwater Creek in 2001 as Senior Director of Planning & Allocation. In 2002, he was promoted to Divisional Vice President, Retail Inventory Planning. He was promoted to Vice President, Merchandise Planning & Allocation in 2004, assuming responsibility for all aspects of the Company’s merchandise planning, allocation and disposition. Prior to joining the Company, he served 10 years at Gap Inc. in a variety of merchandise planning and distribution roles. His last position was Senior Director of Market Planning and Distribution for Gap Japan in Gap Inc.’s International Division.

Was promoted to this position in December 2007, where she is responsible for identifying and executing long-term and seasonal merchandise strategies across channels. Ms. Smith-Fitzgerald joined the company as Vice President, Product Development in July of 2005, where she was responsible for the development and execution of product for a division of the company's apparel line. Prior to joining Coldwater Creek, Ms. Smith-Fitzgerald spent 15 years with The Limited, Inc., advancing to the position of Vice President and Merchandise Manager for that company's Express division. Her career spans more than 20 years in the apparel industry.

- Was promoted to this position in 2005, where she is responsible for strategizing short and long-term merchandising goals for the company's Direct division. In 2002, Ms. Kasper was promoted to Divisional Vice President ~ Spirit (merchandise). In 2001, she joined the company as Divisional Merchandise Manager ~ Northcountry. Prior to joining Coldwater Creek, Ms. Kasper was Executive Vice President for the Ralsey Group, a private label sportswear manufacturer. Her career spans more than 22 years in the apparel industry.

Was promoted to this position in 2004, where he is responsible for the growth and operations of the Company’s growing number of outlet store locations. Previously, Mr. Jones served as Vice President of Store Operations since July 1998 and, prior to that, as Director of Store Operations since May 1996. Before joining Coldwater Creek, Mr. Jones was Director of Store Operations for Performance Bicycles. Prior to that, he was Vice President of Store Operations for the Nature Company.

- Was promoted in January 2004 to this position, where she is responsible for all aspects of the company's Internet technology, Web marketing and creative functions. Ms. Laczai joined Coldwater Creek in January 2001 as Divisional Vice President/Internet Marketing. She held the position of Divisional Vice President/Brand Marketing from 2002 to 2003, when she was named Divisional Vice President/Internet Division. Before joining the company, Ms. Laczai served in a variety of marketing roles for Hallmark Cards, Inc.

Was promoted in August 2007 to this position, where she is responsible for the creative direction, trends and focus for the apparel line each season, as well as leading the Visual Design & Merchandising department in support of the Company’s retail stores. Ms. Petrocco joined the company in February 2004 as Director of Visual Design and Merchandising and was promoted to Divisional Vice-President of Visual Design and Merchandising in August 2005. Prior to joining Coldwater Creek, Ms. Petrocco spent 11 years at Cole Haan, lastly as Director of Visual Design and Merchandising for both the national and international divisions. Her career spans more than 20 years in visual design for the retail apparel industry.

- Joined the company in January of 2006, as Vice President of Accessories and Gifts. Prior to joining Coldwater Creek, Ms. Reynolds spent 12 years at Holt Renfrew, Canada's leading fashion and lifestyle retail store, rising to the position of Senior Vice President and General Merchandise Manager. Ms. Reynolds has been involved in the fashion retail industry for more than 25 years.

Was promoted to this position in June 2005, where he is responsible for the field operations of all premium retail stores. Mr. Gravitt joined the company in April, 2004 as Divisional Vice President of Retail Operations. Prior to joining Coldwater Creek, Mr. Gravitt served as Senior Vice President of Store Operations for Finish Line, an athletic footwear specialty retailer. His career spans more than 24 years in the specialty retail industry.

Joined Coldwater Creek in August 2008, where she is responsible for all aspects of Human Resources company-wide. Prior to joining the Company, Ms. Horejs spent two years with the University Colorado Hospital as Director of Human Resources. Ms. Horejs has more than 26 years in the human resources field with such companies as The Knowledge Learning Company, Red Robin International and the Walt Disney Company.

Was promoted to this position in February 2007, where he is responsible for all retail and direct operations at the Company’s Distribution Center in West Virginia. Mr. Tipton joined the Company in June 2005 as Divisional Vice President of Fulfillment. Prior to joining Coldwater Creek he was Senior Director of Distribution & Logistics for Tween Brands dba Limited Too. His career spans 25 years of distribution center and logistics operations.

- Joined the company as Vice President of Retail Merchandising in September of 2005, where she is responsible for strategizing the merchandising goals for the company's Retail division. Prior to joining Coldwater Creek, Ms. Karmazin held executive posts for firms such as Gap, The Limited and May Department Stores. Her career spans more than 16 years in the apparel industry.

Mike Carper is the Divisional Vice President of Technology Operations at Coldwater Creek, a retailer of women's apparel, accessories, jewelry, and gift items. Read full Biography Mike Carper is the Divisional Vice President of Technology Operations at Coldwater Creek, a retailer of women's apparel, accessories, jewelry, and gift items. He has 18 years experience in the engineering and support of telecommunications and information technologies in the retail, healthcare, financial services, wireless, and telecommunications industries. Mr. Carper has a bachelor's degree in electrical engineering and technology from Purdue University and a master's degree in Information and Communications Science from Ball State. He was recently an adjunct professor at Ball State University, where he taught graduate courses in wireless communications. He is currently pursuing a doctorate in technology management through Indiana State University. His leadership in technology has been featured in Computerworld, CIO Decisions Magazine, and in case studies by Dell, Cisco, and Intel.

Was promoted in January 2004 to this position, where he is responsible for all creative development for catalogs, retail projects and corporate collateral. Mr. Prandato joined the company in April 1994 as Art Director. He held the position of Design Director from 1998 to 2002, when he was promoted to Divisional Vice President, Design. Before coming to Coldwater Creek, he was a senior graphic designer for Dansk International Designs Ltd. Prior to that, he worked as a graphic designer for New York-based design and advertising firms.

Was promoted to this position in December 2007, where he is responsible for all aspects of Inventory Planning for the Retail and Direct channels, including inventory allocation and disposition. Mr. Jansen joined the company as Director of Inventory Disposition in August of 2004, and was promoted to Divisional Vice President of Inventory Planning in February 2007. Prior to joining Coldwater Creek, Mr. Jansen spent 9 years each with Harry and David and The Nature Company, holding a variety of progressively more responsible positions in Information Technology, Finance, Merchandising and Inventory Planning. His career spans more than 24 years in the Retail industry.

Was promoted to Vice President of Marketing in February 2007, where he is responsible for the development and execution of the Company’s multi-channel marketing strategy. Mr. Dilworth joined Coldwater Creek in June of 2000 as a Senior Customer Retention Analyst and has since held various roles with progressive responsibility within the Marketing, Web, and Business Intelligence groups. Prior to joining Coldwater Creek, Mr. Dilworth held various positions with The Montana Power Trading and Marketing Company.

Ann Pence co-founded the Company in 1984, and served as its Executive Creative Director until September 1, 2002 when she retired. Ms. Pence has served as a Director since the Company's incorporation in 1988, serving as the Board's Vice-Chairman since July 1999 and as its Chairman prior to that. Before co-founding Coldwater Creek, Ms. Pence had an eleven year career in retail advertising, and was employed by Macy's California from 1974 to 1982 where her final position was Copy Director. Dennis Pence and Ann Pence were formerly married to each other. She resigned her Board position in August 2004, and currently holds the non-voting title of Chairman Emeritus in recognition of her role as co-founder and her many contributions to the company.

Dennis C. Pence co-founded Coldwater Creek in 1984 and has served as a Director since our incorporation in 1988, serving as the Board's Chairman since July 1999 and as our Vice-Chairman prior to that. From September 26, 2002 to October 30, 2007, as well as from 1984 through December 2000, Mr. Pence served as our Chief Executive Officer. From June 4, 2002 to September 25, 2002, he provided his executive management services to the company. From January 5, 2002 to June 3, 2002, Mr. Pence served as our Interim Chief Financial Officer and Treasurer. From January 1, 2001 to January 4, 2002, Mr. Pence was semi-retired.. Mr. Pence has also served as Chairman of the Board's Executive Committee since its formation in May 2000, a member of the Succession Planning and Management Development Committee since November 2007, and as Secretary since July 1998. From 1984 through 2000, Mr. Pence also served as our President. From April 1999 to December 2000, he was the President of our Internet Commerce Division. Prior to co-founding Coldwater Creek, Mr. Pence was employed by Sony Corp. of America, a subsidiary of Sony Corporation, a publicly held manufacturer of audio, video, communication, and information technology products, from 1975 to 1983, where his final position was National Marketing Manager — Consumer Video Products.

Frank Lesher joined the Board of Directors in February 2007 and currently serves on the Board's Succession Planning and Management Development Committee, as well as the Nominating and Corporate Governance Committee. In July 2004, Mr. Lesher retired from Sony Electronic, Inc., a subsidiary of Sony Corporation, a publicly held manufacturer of audio, video, communication and information technology products, where he served as Executive Vice President, General Counsel and Secretary of the Board, as well as chairing the corporation's environmental action, ethics and information privacy committees. Mr. Lesher brings more than 30 years of executive experience in legal, government, trade affairs and corporate safety to the board.

Georgia Shonk-Simmons has served as a Director since January 1, 2001. Since September 26, 2002, Ms. Shonk-Simmons has served as the Company's President and Chief Merchandising Officer. From January 1, 2001 to September 25, 2002, Ms. Shonk-Simmons served as the Company's President and Chief Executive Officer. From April 1999 to December 2000, Ms. Shonk-Simmons served as President of the Company's Catalog & Retail Sales Division. Ms. Shonk-Simmons joined the Company as its Chief Merchant and Vice President of Merchandising in June 1998. From 1994 to 1998, Ms. Shonk-Simmons was Executive Vice President of the Newport News Catalog Division of Spiegel, Inc., a publicly held international retailer. Prior to that, from 1981 to 1994, Ms. Shonk-Simmons held a number of other positions of increasing responsibility with Spiegel, including Vice-President of Merchandising for Spiegel Catalog beginning in 1991. Prior to joining Spiegel, Ms. Shonk-Simmons held various buyer positions with Lytton's, Carson Pirie Scott and Hahne's.

James R. Alexander has served as a director since March 2000, as well as a member of the Board's Audit Committee since July 2000, as a member of the Board's Compensation Committee since November 2002, and as the Board's Compensation Committee Chairman since June 2004. Mr. Alexander has also served as the Board's Nominating and Corporate Governance Committee Chairman from April 2004 to June 2004 and as a member of that Committee from April 2004 to June 2007. From July 2000 to July 2001, Mr. Alexander also served as a member of the Board's Compensation Committee. Mr. Alexander had previously served as a director, as well as Chairman of the Board's Compensation Committee, from 1994 to 1998, before declining to stand for re-election due to other professional obligations. Mr. Alexander has been an independent catalog consultant for over 25 years, serving a variety of mail order retailers of apparel, gifts and home decor. Mr. Alexander is President of Alexander & Co., LLC, a direct marketing and retail consulting firm.

Kay Isaacson-Leibowitz joined the Board of Directors in February 2005 and currently serves on the Board's Compensation Committee and as Chairman of the Succession Planning & Management Development Committee. Ms. Isaacson-Leibowitz also served on the Nominating and Corporate Governance Committee from June 2005 to June 2007. Ms. Isaacson-Leibowitz has served as a board member of Guess?, Inc. since July of 2006, serving on its Audit, Compensation and Governance Committees. Ms. Isaacson-Leibowitz served as Executive Vice President of Victoria's Secret Stores from July 2003 to February 2006. From 1995 to 2003, Ms. Isaacson-Leibowitz served as Executive Vice President of Merchandising for Victoria's Secret Stores. From 1994 to 1995, Ms. Isaacson-Leibowitz served as acting President and Senior Vice President of Merchandising for Banana Republic. Ms. Isaacson-Leibowitz also served as Chairman of the Advisory Board for City University of New York Honors College and is a co-founder and board member for World of Children, serving as Chairman of its Nominating Committee.

Michael Potter has served as a Director since June 2007 and has served on the Audit Committee since September 2007. Mr. Potter served as the Chairman and Chief Executive Officer of Big Lots, Inc., a Fortune 500 retailer, from June 2000 to June 2005. Prior to serving as the Chief Executive Officer, Mr. Potter served in various capacities at Big Lots, including the role of Chief Financial Officer. Prior to Big Lots, Mr. Potter held various positions at The Limited, Inc., May Department Stores, and Meier & Frank, all retail companies. Mr. Potter also serves on the Board of Blue Nile, Inc., a leading online retailer of certified diamonds and jewelry.