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- Best Practices in Communicating Global Outsourcing Initiatives
- The success of the communication plan depends on the development of customized communication streams that have the end objective of addressing key challenges, managing resistance to change and achieving stakeholder "buy-in". An effective communication strategy comprises of both internal and external elements and they are treated as a separate function...
- White papers 2005-04-01
- The Communication Strategy Supporting the Implementation of Slovenia's Development Strategy and Reforms
- The Communication Strategy is based on established communication practices regarding the reforms, foreign experience, and the experiences of individual advisers who participated in drawing up the Strategy. The Strategy is complex and will, therefore, demand the active involvement of PR experts within the civil service, in particular in heading individual...
- White papers 2006-09-03
- Communication And Decision-Making By Central Bank Committees: Different Strategies, Same Effectiveness?
- The paper assesses the communication strategies of the Federal Reserve, the Bank of England and the European Central Bank and their effectiveness. It was found that the effectiveness of communication is not independent from the decision-making process in the committee. The paper shows that the Federal Reserve has been pursuing...
- White papers 2005-05-01
- Communication Strategies, Systems, And Skills
- Communication is both a symptom and a cause of organization performance problems. Over the years, we've heard hundreds of managers use communication as a vague catchall for every type of organization and team problem imaginable. Generally, the root cause of many "Communication problems" was deeper than that. Communication strategies, systems,...
- White papers 2009-01-01
Additional Resources
- Steps To Writing An Email Communication Strategy
- How to Form a Successful Communication Strategy? Take the time to write out the strategy, do enough customer research to know what current and possible future customers want, and send well-formed campaign invitations, newsletters, and announcements. Make sure it tells potential clients about your business! Deliver only information that is...
- White papers 2007-09-16
- A-C-T N-O-W: A Strategy for Effective Crisis Communication
- This is the first installment in a multi-part series of features that outline the A-C-T N-O-W crisis communication strategy. While the decision to implement such a strategy lies with managers and company leaders, it is important for all employees to know about crisis communication and understand their roles in the...
- White papers 2003-01-01
- Communicating Your Strategy: The Forgotten Fundamental of Strategic Implementation
- The best strategic plans in the world are not likely to be successful if they are not effectively communicated to those who must implement them: the employees. In recent decades, strategic gurus and business professionals have made a practice of quoting sports figures' clichés. However, it boils down two of...
- White papers 2003-01-01
- Operationalising Strategy: An Evaluation of Strategy in Public Relations Campaigns
- In public relations planning, strategy plays a critical role in determining how organisations respond to and manage environmental relationships and demands. However, despite extensive international research into the planning elements of research, objective setting, and evaluation techniques, research into practitioner application of public relations strategy is limited. The sample demonstrated...
- White papers 2005-11-15
- Integrated Marketing Communication Strategy And Management
- Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the communications mix of an organization. Marketing communication is instrumental in influencing the purchase decision of the consumer. Integrated Marketing Communication IMC is...
- Presentations 2003-01-01
- Strategic Communication: A Key to Implementing Organizational Change
- Depending upon the situation, strategic communication doesn't necessarily require enormous time or resources. Instead, it involves a way of thinking about communication one that places communication squarely in the broader context of strategic organizational change. What is required is a senior-level commitment to actively leading a coordinated change effort with...
- White papers 2003-01-01
- Communication Strategy During A Time Of Strategic Planning
- Planning your internal communication is an essential prerequisite to effective and committed implementation of any business strategy. It also goes a long way towards problem minimisation. In order to minimise the internal and external risks of gossip and rumours, therefore, you should have it very firmly set in your mind...
- White papers 2006-11-21
- Change Management And Employee Communication Strategies
- If your employee communication strategy to communicate change focuses on stakeholder communication plans, an intranet site, CEO forums and Staff Information Bulletins via email, stop right there. Your efforts are focused on information, not communication and the likelihood of engaging employees in change is remote. My interest in employee communication...
- White papers 2009-06-22
- Communicating Your Strategy
- "The best strategic plans in the world are not likely to be successful if they are not effectively communicated to those who must implement them: the employees. This work addresses viewpoints and communication tools of three global strategic points of view: revolutionaries; framework aficionados; and fundamentalists. Regardless of which...
- White papers 2003-01-01
- A Project Charter Communication Strategy Is Essential
- Six Sigma Black Belts, Master Black Belts, and Project Champions, when embarking on a DMAIC, DMADV, or Process Management project, need to be aware of the importance of establishing a communication plan when developing and validating a team charter. The article discusses how the communications will be delivered, and where...
- White papers 2003-01-01
- Integrated Marketing Communication Strategy
- Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the promotional mix of an organization. They include advertising, sales promotion, public relations, personal selling, and direct marketing. Integrated Marketing Communication IMC is the judicious and...
- Presentations 2003-01-01
- A Business Process Management (BPM) Communication Strategy Is Essential
- Project leaders, when embarking on a new process management project, need to be aware of the importance of establishing a communication plan when developing and validating a team charter. A finely executed Business Process Management BPM project can suffer disappointing results if an efficient mechanism is not already in place...
- White papers
- Top business schools see value of communication skills
- What's this? Listening skills, communication strategy, corporate identity, media training and even writing skills being taught by top MBA schools, right along side quantitative analysis, production theory and finance? In their efforts to better reflect the needs of industry, leading business schools are now incorporating the "soft" management...
- Research articles 1996-10-01
- Deception's Role In Interpersonal Communication
- The use of deceptive messages is a communication strategy that, unlike using messages created by other methods, relies on creating or perpetuating false impressions upon other people. Normally, we are encouraged to communicate in a clear and accurate manner to help get our message across. Deception is generally divided into...
- White papers 2009-01-15
- Six crucial steps to effective global communication
- A major study from Watson WyattWorldwide confirms a correlation between effective communication and financial performance. Yet the same study also reveals that surprisingly few multinationals are doing enough to reach and engage their global workforce. Here, Kathryn Yates and Roger Beech share six crucial steps to ensuring global communication programs...
- Research articles 2006-08-01
- Change Management and Communication
- Change may be the only thing that remains the same but successfully implementing and sustaining it has become more challenging for today's organizations—unless they have well-developed strategies. Whether the change consists of a massive reorganization, a merger with another enterprise or installing a new computer network, communication is one important...
- White papers 2003-01-01
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